Penetration is no longer an issue. The way people connect to us is important, dictates strategy and where we need to invest resources
This is how people are accessing the DMMA publisher sites. Smarpthone number is inflated because it includes Blackberries
How people get there news impacts our decision making. We can’t compete with Twitter for breaking news, so we focus on analysis to break down the news.
Inauguration of new pope, just eight years apart. Prevalence of mobile devices. And the idiot who thinks its cool to take pcis with an iPad.
Zero marketing budget, so we turn to social media. But just because it does costs rands, doesn’t mean its free. You can fuck it up properly, and why you can’t let juniors run your social media accounts
Pretty soon, journalists will be heading out with Go Pro cameras and they’ll be asked to submit edited video clips as well as deliver 1000 words
SnowFall was run by NYT. Took 6 months to produce, and had Video clips, CGI, audio. 17,000 words. Won a Pulitzer prize. NYT now has a bigger Video team bigger than South African TV News broadcaster.
Paywalls are creeping up in SA, expect to see more of them, but don’t expect them to be successful. Question is what will they do next, to survive?
The ways technology is changing journalism
Six ways technology
is changing the face
(but not the internal organs)
Journalism = home-brewed beer
(never tastes as good)
a small Room with 5 people, DM
grew to 300,000 visitors per month
aim to dedicate 25% budgets
to editorial, DM = 70%