+
Six ways technology
is changing the face
of journalism.

(but not the internal organs)
+

But before we begin….
+

- Allow me to Introduce myself
- Chris Borain
- Commercial Director
+

Started

in Nov ’09

Five

people in a rented boardroom with a
rusty air con

300,000

monthly visitors

2012

DMMA...
+

1
Consumption
+
+

DMMA Online

Report July’13

 22m

unique browsers (+62%)

 39%

accessing via Mobile Device

 Avg

page duration: ...
+



DMMA online report for July 2013:
Inflated!!
Includes Blackberry
devices

22m unique browser in SA
 Growth of 62%

+

35%

We

of traffic to DM is via mobile device

now compete with:

 Traditional

Publishers
 140 characters
 And p...
+
+

Downside of tech consumption
+

2
Marketing
+
+
+

re
Referral traffic sources to DM:
+

3
Deliverables
+

No

longer good enough to just
deliver written copy, now need:
Audio
Video

Data

Journalism
+
+

4
Barriers to
entry
+

 Citizen

Journalism = home-brewed beer
(never tastes as good)

 From

a small Room with 5 people, DM
grew to 300,000...
+

5
Paywalls
+
+

Justified,

with zero cost of
distribution?

Defensive
Growing

strategy to save print

market vs Mature market

Co...
+

6
How (if) we
make money
+

Banners

won’t cut it

Diversify

revenue streams

 Syndicating
 Offline

content

revenue
 Events
 Products
 Ni...
+
+
Six ways technology
is changing the face
of journalism.

(but not the internal organs)
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The ways technology is changing journalism

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The ways technology is changing journalism explained by Chris Borain at the 2013 Footnote Summit.

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  • Penetration is no longer an issue. The way people connect to us is important, dictates strategy and where we need to invest resources
  • This is how people are accessing the DMMA publisher sites. Smarpthone number is inflated because it includes Blackberries
  • How people get there news impacts our decision making. We can’t compete with Twitter for breaking news, so we focus on analysis to break down the news.
  • Inauguration of new pope, just eight years apart. Prevalence of mobile devices. And the idiot who thinks its cool to take pcis with an iPad.
  • Zero marketing budget, so we turn to social media. But just because it does costs rands, doesn’t mean its free. You can fuck it up properly, and why you can’t let juniors run your social media accounts
  • Pretty soon, journalists will be heading out with Go Pro cameras and they’ll be asked to submit edited video clips as well as deliver 1000 words
  • SnowFall was run by NYT. Took 6 months to produce, and had Video clips, CGI, audio. 17,000 words. Won a Pulitzer prize. NYT now has a bigger Video team bigger than South African TV News broadcaster.
  • Paywalls are creeping up in SA, expect to see more of them, but don’t expect them to be successful. Question is what will they do next, to survive?
  • The ways technology is changing journalism

    1. 1. + Six ways technology is changing the face of journalism. (but not the internal organs)
    2. 2. + But before we begin….
    3. 3. + - Allow me to Introduce myself - Chris Borain - Commercial Director
    4. 4. + Started in Nov ’09 Five people in a rented boardroom with a rusty air con 300,000 monthly visitors 2012 DMMA Publisher of the year Zero marketing budget: all word-of-mouth
    5. 5. + 1 Consumption
    6. 6. +
    7. 7. + DMMA Online Report July’13  22m unique browsers (+62%)  39% accessing via Mobile Device  Avg page duration: 92 secs
    8. 8. +  DMMA online report for July 2013: Inflated!! Includes Blackberry devices 22m unique browser in SA  Growth of 62% 
    9. 9. + 35% We of traffic to DM is via mobile device now compete with:  Traditional Publishers  140 characters  And people who think they’re journalists
    10. 10. +
    11. 11. + Downside of tech consumption
    12. 12. + 2 Marketing
    13. 13. +
    14. 14. +
    15. 15. + re Referral traffic sources to DM:
    16. 16. + 3 Deliverables
    17. 17. + No longer good enough to just deliver written copy, now need: Audio Video Data Journalism
    18. 18. +
    19. 19. + 4 Barriers to entry
    20. 20. +  Citizen Journalism = home-brewed beer (never tastes as good)  From a small Room with 5 people, DM grew to 300,000 visitors per month  Publishers aim to dedicate 25% budgets to editorial, DM = 70%
    21. 21. + 5 Paywalls
    22. 22. +
    23. 23. + Justified, with zero cost of distribution? Defensive Growing strategy to save print market vs Mature market Competing against international titles for subs revenue
    24. 24. + 6 How (if) we make money
    25. 25. + Banners won’t cut it Diversify revenue streams  Syndicating  Offline content revenue  Events  Products  Niche Communities (eg DM Wine Club)
    26. 26. +
    27. 27. + Six ways technology is changing the face of journalism. (but not the internal organs)

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