The March of Dimes conducts a Prematurity Campaign to raise awareness and reduce premature births in the United States and globally. As part of this campaign, the organization encourages participation in events like World Prematurity Day on November 17 through social media engagement and workplace donation drives where employees wear jeans and donate to support babies born too soon. The campaign aims to educate about the ongoing issue of preterm birth and support the March of Dimes' mission.