The communications plan aims to increase awareness of the Baby Moses Law, which allows mothers to safely relinquish unwanted newborns at designated safe places like hospitals and fire stations, by targeting multiple audiences. Key tactics include designating a Baby Moses Awareness Day supported by the mayor, launching social media campaigns, hosting a virtual baby shower donation drive, and conducting a radio/TV media tour to educate the public and generate coverage of the law and its benefits. The plan seeks to build more positive attitudes towards alternatives to unsafe newborn abandonment and encourage participation through a variety of online and in-person engagement strategies.
A two-part report published in February 2004. Part one details and analyses the results of a MORI poll, which found that 84% of parents felt that companies targeted their children too much. It also sets out the Family and Parenting Institute’s recommendations and looks at how other countries approach the issue. Part two presents the full report of a conference on marketing to children, which brought together opinion formers and policy makers in an open debate on the topic.
A two-part report published in February 2004. Part one details and analyses the results of a MORI poll, which found that 84% of parents felt that companies targeted their children too much. It also sets out the Family and Parenting Institute’s recommendations and looks at how other countries approach the issue. Part two presents the full report of a conference on marketing to children, which brought together opinion formers and policy makers in an open debate on the topic.
Presentation given at Holly Ridge Elementary school to audience of fathers interested in signing up for the Watch Dog Dads program to increase father involvement in the schools.
The Manadoob Secret Connection Program for Self-Esteem provides a non-threatening environment for children to improve self-esteem while they learn and grow through the use of multi-cultural characters, animals, craft and imagination in the form of educational play. Academic skills in reading, writing, vocabulary, problem solving, observation, artistic expression and community outreach are enhanced. It’s fun and kids love it!!
Presented at the Federation for Families Conference, December 4-6, 2009
(Bradley D. Norman, LCSW, Director, Family Partnership Institute, EMQ FamiliesFirst
This was the result of a group project completed for the Family Policy (6130) Course at UGA. The assignment instructions were to choose a topic and create a policy brief using research, data, and the family impact analysis to present the selected issue. Three of my fellow classmates and I completed this project and presented it to the class. The sections I singly developed include: "What's the Issue?," "Background," and "References."
Volume 3: issue 1 of our newsletter
Contents
• Editors Note
• KENYA: Parenting 101: Parenting styles and learning outcomes for school children
• MAURITIUS: PAN Member, Halley Movement
• Triple P Demystified
• PAN Events: Uganda, Tanzania, Kenya and Ethiopia Round table meeting
Monitoring,Evaluation and learning initiative: Young children affected by HIV...Jared Ogeda
In this issue of the newsletter we feature a situational analysis
from PATH focusing on the integration of ECD services in Nyanza
Province, Kenya; we introduce more team members working on
Hilton Foundation-funded projects; we go up close with the Firelight Foundation and the work they are doing; we begin a series
on the ‘Nutrition and Nurturance of Young Children’ with a companion piece on breastfeeding; and we discuss what we can and
can’t learn from before and after measures in evaluations.
Fertility PolicyFertility policy is much more complicated, eth.docxmydrynan
Fertility Policy
Fertility policy is much more complicated, ethically speaking, than mortality policy. Everyone knows that promoting mortality is unethical. Thus mortality policy is concerned only with saving and extending life.
When it comes to fertility policy, values differ. Fertility has been both discouraged and encouraged by governments at different times and places, not usually for its own sake, but to accomplish population growth or shrinkage. For example, Quebec promoted fertility between 1988 and 1997, with the aim of keeping francophone culture alive in North America.
Many people believe that fertility is a deeply personal individual freedom that government has no business tampering with. Many believe that childbearing is a divine imperative that should not be impeded.
We are generally content to allow a government its incentives and advertising regarding fertility, as long as government does not violate our human rights by coercing us, deceiving us, or manipulating us to do something we do not want to do but are too poor to resist doing.
The question of coercion comes up in the abortion debate, where the contested right to life of a fetus/unborn child clashes with the contested right of a woman to abort a fetus/unborn child. The issue of which of these rights are valid and, if both are valid, which right prevails, is an important one. However, at various times and places, abortion legislation has been enacted not to answer this question but to achieve a target level of fertility in the population. The Ceausescu regime in Romania (1965-1989) outlawed abortion to achieve a higher birth rate. Meanwhile, Singapore legalized abortion in 1969 for the express purpose of reducing births. Forced abortion and sterilization have occurred in China since the 1980s for the same reason.
Another example of coercion is the forced sterilization of mentally ill and mentally retarded people in North America and northwestern Europe between the World Wars. A more recent example is the forced sterilization of poor men – particularly Muslim men - in India in the mid 1970s.
Those episodes remind us that many times, fertility policy – like immigration policy – is directed at particular groups of people: ethnic groups, religious groups, or income classes. It is those sub-populations that are targeted for growth or shrinkage. Thus the question of discrimination is another issue complicating fertility policy.
Eugenics
Nazi Germany went furthest in elaborating an ideology of genetic superiority. The fallout – millions killed on the basis of their race, politics, religion, color, intelligence, sexual orientation etc. – served as a wake-up call to the would-be civilized world.
It was not only the Germans, but citizens of many nations who embraced eugenics, including US President Theodore Roosevelt, Planned Parenthood founder Margaret Sanger, and Irving Fisher (celebrated economist). In Canada, the eugenics movement had most influen ...
Presentation given at Holly Ridge Elementary school to audience of fathers interested in signing up for the Watch Dog Dads program to increase father involvement in the schools.
The Manadoob Secret Connection Program for Self-Esteem provides a non-threatening environment for children to improve self-esteem while they learn and grow through the use of multi-cultural characters, animals, craft and imagination in the form of educational play. Academic skills in reading, writing, vocabulary, problem solving, observation, artistic expression and community outreach are enhanced. It’s fun and kids love it!!
Presented at the Federation for Families Conference, December 4-6, 2009
(Bradley D. Norman, LCSW, Director, Family Partnership Institute, EMQ FamiliesFirst
This was the result of a group project completed for the Family Policy (6130) Course at UGA. The assignment instructions were to choose a topic and create a policy brief using research, data, and the family impact analysis to present the selected issue. Three of my fellow classmates and I completed this project and presented it to the class. The sections I singly developed include: "What's the Issue?," "Background," and "References."
Volume 3: issue 1 of our newsletter
Contents
• Editors Note
• KENYA: Parenting 101: Parenting styles and learning outcomes for school children
• MAURITIUS: PAN Member, Halley Movement
• Triple P Demystified
• PAN Events: Uganda, Tanzania, Kenya and Ethiopia Round table meeting
Monitoring,Evaluation and learning initiative: Young children affected by HIV...Jared Ogeda
In this issue of the newsletter we feature a situational analysis
from PATH focusing on the integration of ECD services in Nyanza
Province, Kenya; we introduce more team members working on
Hilton Foundation-funded projects; we go up close with the Firelight Foundation and the work they are doing; we begin a series
on the ‘Nutrition and Nurturance of Young Children’ with a companion piece on breastfeeding; and we discuss what we can and
can’t learn from before and after measures in evaluations.
Fertility PolicyFertility policy is much more complicated, eth.docxmydrynan
Fertility Policy
Fertility policy is much more complicated, ethically speaking, than mortality policy. Everyone knows that promoting mortality is unethical. Thus mortality policy is concerned only with saving and extending life.
When it comes to fertility policy, values differ. Fertility has been both discouraged and encouraged by governments at different times and places, not usually for its own sake, but to accomplish population growth or shrinkage. For example, Quebec promoted fertility between 1988 and 1997, with the aim of keeping francophone culture alive in North America.
Many people believe that fertility is a deeply personal individual freedom that government has no business tampering with. Many believe that childbearing is a divine imperative that should not be impeded.
We are generally content to allow a government its incentives and advertising regarding fertility, as long as government does not violate our human rights by coercing us, deceiving us, or manipulating us to do something we do not want to do but are too poor to resist doing.
The question of coercion comes up in the abortion debate, where the contested right to life of a fetus/unborn child clashes with the contested right of a woman to abort a fetus/unborn child. The issue of which of these rights are valid and, if both are valid, which right prevails, is an important one. However, at various times and places, abortion legislation has been enacted not to answer this question but to achieve a target level of fertility in the population. The Ceausescu regime in Romania (1965-1989) outlawed abortion to achieve a higher birth rate. Meanwhile, Singapore legalized abortion in 1969 for the express purpose of reducing births. Forced abortion and sterilization have occurred in China since the 1980s for the same reason.
Another example of coercion is the forced sterilization of mentally ill and mentally retarded people in North America and northwestern Europe between the World Wars. A more recent example is the forced sterilization of poor men – particularly Muslim men - in India in the mid 1970s.
Those episodes remind us that many times, fertility policy – like immigration policy – is directed at particular groups of people: ethnic groups, religious groups, or income classes. It is those sub-populations that are targeted for growth or shrinkage. Thus the question of discrimination is another issue complicating fertility policy.
Eugenics
Nazi Germany went furthest in elaborating an ideology of genetic superiority. The fallout – millions killed on the basis of their race, politics, religion, color, intelligence, sexual orientation etc. – served as a wake-up call to the would-be civilized world.
It was not only the Germans, but citizens of many nations who embraced eugenics, including US President Theodore Roosevelt, Planned Parenthood founder Margaret Sanger, and Irving Fisher (celebrated economist). In Canada, the eugenics movement had most influen ...
Teen pregnancy in the United StatesTeen pregnancy in the Unite.docxmattinsonjanel
Teen pregnancy in the United States
Teen pregnancy in the United States
The National Campaign to Prevent Teen Pregnancy was founded in 1996 and has its headquarters in Washington D.C. and has nearly 200 organizations and media outlets which serve as partners. The National Campaign to Prevent Teen and Unplanned Pregnancy’s main agenda seeks to improve the lives and future prospects of children and families by ensuring that children are born into stable, two-parent families who have a commitment to and are ready for the demanding task of raising the next generation. Their strategy is aimed at the prevention of teen pregnancy and unplanned pregnancy among single, young adults by supporting a combination of responsible values and behavior by both men and women and responsible policies in both the public and private sectors. Their actions are aimed at improving child and family well-being therefore reducing the prevalence rate of poverty by providing more opportunities for the teenagers to complete their education or achieve other life goals while advocating for fewer abortions towards the creation of a stronger nation.
Teenage pregnancies have resulted to a total of 273,105 babies who were born to women aged 15–19 years, for a live birth rate of 26.5% per 1,000 women in this age group. There has been a decline in teen pregnancies with a drop of 10% in 2013. The birth rates declined at 13% for women aged 15–17 years, and 8% for women aged 18–19 years (Child Trends, 2014). Still, the U.S. teen pregnancy rate is substantially higher than in other western industrialized nations (Clay, et al, 2012). The national teen pregnancy rate has been declining steadily over the last two decades which has been attributed to the combination of an increased percentage of adolescents who are waiting to have sexual intercourse and the increased use of contraceptives by teens. The teen pregnancy rate includes the pregnancies that end in a live birth, as well as those that end in abortion or miscarriage resulting from fetal loss. In the United States 4 in 10 teens get pregnant at least once before they reach the age of 20 which leads to the teenagers dropping out of school with more than 50% of teen mothers never completing school. The trends show that less than 10% of the fathers marry the mother of their child and that almost a half of the teen mothers get their second child within the first 24 months since 80% of teens who do not use protective methods have higher chances of becoming pregnant.
Teen birth rates have been declining significantly in the recent years, however, despite these declines, there still exists a lot of disparities that need to be properly addressed (Dessen, 2005). There are substantial disparities that persist in teen birth rates, and teen pregnancy and childbearing which continue to carry significant social and economic costs. In 2013, the Hispanic teen birth rates were still more than two times higher than the rate for ...
25 Years of the Convention on the Rights of the Child: Is the World a better ...UNICEF Publications
A collection of essays and viewpoints marking the 25th anniversary of the Convention on the Rights of the Child. There is much to celebrate since the Convention was adopted in 1989, from declining infant mortality to rising school enrolment. But this milestone must serve as an urgent reminder of the millions of children not yet reached – and an opportunity to find new ways of reaching them.
Text4baby in Marketing Health Services Magazineacohenhnk
Read about Hill & Knowlton's work on the text4baby campaign from H&K vice president Stacie Paxton and Judy Meehan, chief executive officer of the National Healthy Mothers, Healthy Babies Coalition.
The State of the World’s Children in Numbers: Every Child Counts – Revealing ...UNICEF Publications
The State of the World’s Children 2014 In Numbers: Every Child Counts highlights the critical role data and monitoring play in realizing children’s rights. Credible data, disseminated effectively and used correctly, make it possible to target interventions that help right the wrong of exclusion. Data do not, of themselves, change the world. They make change possible – by identifying needs, supporting advocacy, gauging progress and holding duty bearers to account. Making the possible real is up to decision makers.
Sure name 7Abandoned ChildrenThe term abandonment of .docxmattinsonjanel
Sure name 7
Abandoned Children
The term abandonment of children refers to the failure of a parent or guardian to provide support to his/her children as per the requirement of the court of law. Similarly, the practice of leaving a child at the doorstep of a stranger when he or she is not at home has been classified as child abandonment. Generally, child abandonment is witnessed when a person in charge of a child, a guardian, or a parent fails to provide all the basic needs to a child or deserts his/her child without putting into consideration the physical health and the general welfare of the child. According to UNICEF, more than 400,000,000 abandoned children from all over the world live on their own in various streets especially in all the major towns in different countries. More often than not, we are reminded in the moral teaching to, "Care for the orphan" and to "Care for the fatherless." Because if we don't reach out to them, then who will? Rather than asking the question, Why me? We should instead ask the question, Why not me? As members of the society we should act with immediate effect before this problem gets out of our hands.
Different authors have conducted extensive research on some of the core causes of abandoned children or abandonment of children by their guardians or by their parents. Donlon et.al, argues that the root cause of abandonment of children is unwanted pregnancies especially among the youth (170). I do agree with Donlon et.al. that cases of abandoned children especially in the developing countries have been increasing at a high rate because a good number of the youths more so those at adolescent stage are getting pregnant (168). In order to curb or to reduce this problem then it will be a prudent idea for policy makers in the education sector to introduce sex education as part of the school syllabus. By doing this, youths especially young girls and boys at adolescent stage will be given information on unprotected sex as well as ways in which they can make informed choices. Considering the fact that, knowledge is power, the sex education will equip knowledge to these youths on the consequences of unplanned pregnancies thus we will rest assured of witnessing a substantive reduction in the number of cases of abandoned children in our society.
On their Nelson, Fox and Zeanah, argue that cases of abandoned children arise as a result of the weakening of our family setup or family institutions. Indeed this argument is very true and as a matter of fact, technological advancement and globalization has created a society whereby parents no longer take the responsibility of bringing up their children, however they delegate this duty to other people whom they employ (63). For the case of the United States of America, nearly all parents who are employed are full time workers thus they spend 10 or even more hours in their places of work. As a result of this children end up growing without the experience of their parental ...
Surname 7Academic Writing Research 1320Joseph Trimble.docxmattinsonjanel
Surname 7
Academic Writing Research 1320
Joseph Trimble
19 October, 2015
Abandoned Children
The term abandonment of children refers to the failure of a parent or guardian to provide support to his/her children as per the requirement of the court of law. Similarly, the practice of leaving a child at the doorstep of a stranger when he or she is not at home has been classified as child abandonment. Generally, child abandonment is witnessed when a person in charge of a child, a guardian, or a parent fails to provide all the basic needs to a child or deserts his/her child without putting into consideration the physical health and the general welfare of the child. According to UNICEF, more than 400,000,000 abandoned children from all over the world live on their own in various streets especially in all the major towns in different countries. More often than not, we are reminded in the bible to, "Care for the orphan" and to "Care for the fatherless." Because if we don't reach out to them, then who will? Rather than asking the question, Why me? We should instead ask the question, Why not me? As members of the society we should act with immediate effect before this problem gets out of our hands.
Different authors have conducted extensive research on some of the core causes of abandoned children or abandonment of children by their guardians or by their parents. Donlon, Lake, Pope, Shaw, and Haskett M (2014), argues that the root cause of abandonment of children is unwanted pregnancies especially among the youth. I do agree with Donlon et.al. that cases of abandoned children especially in the developing countries have been increasing at a high rate because a good number of the youths more so those at adolescent stage are getting pregnant. In order to curb or to reduce this problem then it will be a prudent idea for policy makers in the education sector to introduce sex education as part of the school syllabus. By doing this, youths especially young girls and boys at adolescent stage will be given information on unprotected sex as well as ways in which they can make informed choices. Considering the fact that, knowledge is power, the sex education will equip knowledge to these youths on the consequences of unplanned pregnancies thus we will rest assured of witnessing a substantive reduction in the number of cases of abandoned children in our society.
On their Nelson, Fox and Zeanah, (2013) argue that cases of abandoned children arise as a result of the weakening of our family setup or family institutions. Indeed this argument is very true and as a matter of fact, technological advancement and globalization has created a society whereby parents no longer take the responsibility of bringing up their children however they delegate this duty to other people whom they employ. For the case of the United States of America, nearly all parents who are employed are full time workers thus they spend 10 or even more hours in their places of work. As a resu ...
2015 us young lions competitions assignment briefPR Council
2015 US Young Lions Competitions partnered with Every Mother Counts, a nonprofit organization dedicated to making pregnancy and childbirth safe for every mother around the world. Every year the US Young Lions judges look for the most creative and innovative campaign ideas. The winning team for each category will represent the country as “TEAM USA” at the global competitions in France.
For the first time the United States will be sending a team for the PR category. This team is sponsored by the PR Council, the trade association for America public relations Firms.
1. Communications Plan
November 2014
1
To: Alliance for Children
From: Annet Vazquez
Date: October 29, 2014
Re: 2014 Communications Plan
Situation Analysis:
Since 1999 the Baby Moses Law/Safe Haven Law has provided a safer alternative for
mothers who decide to abandon their newborn children. The Texas law has also been
enacted in all states in the U.S. saving infant lives across the country. Dallas/Fort Worth
Metroplex has been educating the public about the Baby Moses Law since 2004 by
placing prescribed signs at Hospitals and Fire Stations. While the law has made a
difference, unfortunately not all mothers are aware of the law and infants are still
unsafely abandoned due to shortage of knowledge and moments of fear when they find
themselves with an unwelcome pregnancy.
Background:
Alliance for Children is a Children’s Advocacy Center established in Tarrant, Texas. It is
a nonprofit organization operating child-friendly centers located in Fort Worth, Hurst,
Arlington, and Tarrant County. The centers provide child abuse investigations, and work
closely with Cook Children’s Medical Center, it locally also administers the Baby Safe
Haven law ensuring the safety of newborn infants abandoned by parents who safely
want to surrender their babies.
Opportunity:
Infants less than 60 days old have been saved and taken into safe custody after the
Alliance for Children Moses Law came to pass. Young girls are becoming more aware
of the possible consequences of unsafe intercourse. Teen pregnancy rates have gone
down over the recent years, and young women the knowledge of unwanted pregnancy
alternatives can inform them about the opportunities they have when dropping off an
unwanted newborn at a safe center. In order to keep tragedies and abandonment from
happening joint efforts from communities, families, government agencies, schools and
professional agencies are needed.
Undesired babies can lead to not only abandonment, but also infant murder. Many lives
can be saved by promoting awareness of the Baby Moses Law.
2. 2
Schools already abide the responsibility of teaching kids the necessary
knowledge of contraception, sexual intercourse, and what to do for unwanted
pregnancy. Schools are given the opportunity of educating students about the
law and its positive message.
On a brighter note, according to new data provided by the N.C. State Center for
Health Statistics, teen pregnancy has decreased 17.6 percent
In the San Gabriel Valley Tribune it is said, women in their 20s have the more
unwanted pregnancies. Millennials are the highest potential target demographic
of women unaware of the Baby Moses Law.
Millennial women also known as women of generation Y, juggle through full time
jobs in a male driven job market. The challenge limits the amount of children to
have to a minimum, due to financial or emotional encounters they would face. An
article in the Globe and Mail mentions generation Y women delay parenthood for
a pursuit of a career and later face the hard reality of becoming too old to bare
children. Generation Y needs a brighter outlook in adopting. Alliance for Children
can highlight the abandoned newborns that get dropped off thanks to the Moses
Law.
Challenge:
It is becoming difficult to differentiate between the Baby Moses Law and other
competitors who are also known to be a safe haven due to the similarities it shares with
other organizations. Although the Safe Haven has been successful, there are other
programs being used instead, leading the public to think newborns could be
relinquished in any other charities. Even though the law has been active since 1999,
babies are still unsafely abandoned in trashes or in rural areas. Baby dumbing sorrow of
desperate mothers has led them to increase abandonment rates at more than 100%
annually in recent years, according to Lelane Brits, statutory head of the Apostolic Faith
Mission’s executive welfare council.
Alliance for Children informs about the Baby Moses Law to one main demographic
instead of:
Informing in communities of all ethnic backgrounds and social status
Targeting Millennials through recent trends or a public figure
Low income families
Teenage boys and college students
3. 3
Research and Target Audiences:
According to Mike Morrisey of Baby Safe Haven New England teen to teen
communication works best when speaking to young mothers about newborn safe
places.
People who promote the Safe Haven laws across the country are generally in
their 40s and 60s.
Millennials are 18-33 years old they are known as the generation that thinks of
themselves than any other generation at that age, according to Judy Woodruff
during PBS NEWSHOUR.
Millennials are considered to be very optimistic and expected to grow up not as
well-off as their parents.
In an article of the Sunday Times Millennials are said to be most likely single and
less likely to own their own home. From ages 25-32 only one in six live in their
family home.
In a study from The Christian Science Monitor, 20-something women desire
independence and seek perspectives to help them make personal and
professional decisions.
Teen birth rates have declined for all races except for the 18-19 year old
American Indian/Alaska Natives and Asian/Pacific Islanders, whom rates did not
change. According to the CDC, among 15-19 year olds birth rates have
decreased, but even with the lower rates, childbearing continues to be a social
and economic cost.
Since the inception of the Safe Haven/Baby Moses Law, over 2,000 babies are
known to have been positively impacted.
4. 4
Objectives and Key Messages:
Texas has the Safe Haven Law that allows mothers to relinquish their newborns to a
person in a safe place no questions asked. Alliance for Children is a nonprofit that
advocates for abused children of all ages.
The nonprofit program also resided a Baby Moses in Dallas County.
Increasing awareness in Dallas and Tarrant County.
To convince at least 80% of U.S. males and females 18 and up within two
months.
Inform the public Baby Moses is located in many other locations then advise
them on all the good that comes from the program.
Generate media coverage: news stories in local newspapers, monthly updates if
any, until the last month of the campaign.
Build a new attitude and change the existing attitude towards unwanted
pregnancy.
Create new behaviors through social networks and create actions made on the
date the policy was voted into law.
Reverse any negative behaviors to positive behaviors.
Encourage public participation with campaign activities.
5. 5
Programming Strategies and Tactics:
Creating a key message or a short phrase such as “Save a Life” accompanied with the
Baby Moses logo. With the “Save a Life” short phrase it will make the key message
clear, saving infant lives and making a difference is the Baby Moses goal.
Tactic 1: Designate a local Baby Moses Awareness Day of unity on September
1st with the Mayor’s endorsement, while wearing the same color.
Tactic 2 Deploy three social networks: Using controlled media such as
Facebook, Twitter, and Instagram. Social Networking pages can promote safe
tips for pregnant teens and generation Y women. Developing a social media
calendar and managing social media networks will be an easy everyday
movement.
The Facebook page can have a brief Safe Haven biography also have linked
pictures and short videos of the Baby Moses organization in action. Facebook
users can also change their profile pictures to all violet or even a picture of
themselves wearing all violet. Twitter statuses can post statistics and hashtag
(#BabyMosesDay or #BMD) or quick news on baby abonnement local and
nationwide. Followers will be recruited through word of mouth and small Baby
Moses Awareness Day fliers. A cell phone application will be created to help
locate the nearest Baby Moses locations and link users to the three social
networks for more information.
Tactic 3 Hosts a virtual baby shower: Give free information and awareness
through local morning television shows with a donation drive that will allow the
public to drop off baby supplies such as blankets, bottles, formula, and first aid
kits to any Safe Haven site. Infants is surrendered at a Safe Haven might not
have clothes, blankets or food in their system. Registering at a local Target or
Baby’s R Us and pitch them in a cause partnership that will create a news hook
for reporters.
Having a donation drive will help Baby Moses bundle up and feed newborns.
Having local news stations at the event or even announcing the drive on
television could help increase attention and activeness.
Tactic 4: Create an event or partnership with the Gladney Center for Adoption in
Dallas on National Adoption Day.
6. 6
Tactic 5 Media tour: Having a spokesperson advocate and inform the public
through a radio morning or television show by pitching a segment on the “Must
Haves” for every diaper bag which could also become a feature story. The
spokesperson for the Baby Moses Law will sponsor the program through talk
shows while wearing the campaign color violet.
Tactic 6: Baby Moses brand will be violet since both gender colors are usually
pink for girl and blue for boys, when mixed they become violet it hence becomes
the right color for the campaign.
Tactic 7: Using uncontrolled media with several news releases and media kits
sent to hospitals and several organizations. Partnering up with other charities
such as the Foundling Wheel, another organization focused on child
abandonment.
Tactic 8: A telephone line made specifically for mothers who need to talk and
ask questions before relinquishing their baby.
Tactic 9: With over 700 children’s advocacy centers Alliance for Children can
train and hire younger speakers in order to give more comfort and understanding
to young mothers
Tactic 10: Setting up training time for schools faculty and staff to learn about the
Baby Moses Law, can prepare them for any questions a confused mother to be
may ask.
7. 7
Evaluation:
Baby Moses has been successful in Tarrant County and it is time to create awareness
and evaluate the information grasp in the Dallas/Fort. Worth Metroplex.
Keeping records will let the program measure the public’s Baby Moses Law
comprehension. Records will be kept by the amount of supplies collected at the
virtual baby shower, number of times spokesperson informed the public about
the law, the number of television and radio show appearances, and other
nonprofit organizations.
Measure the controlled and uncontrolled media distribution, making sure the
goal of audience impact is successful.
Figuring out the message and program understanding through surveys at college
campuses, high schools, and hospitals.
Checking for attitudinal value changes and observe behavior over the amount of
men and woman relinquishing their newborns at the Baby Moses locations.
Observe behavior and attitudinal change with the amount of phone calls, emails,
online blog chatter, and traffic on social networks.
8. 8
Rationale:
Using social network pages is a good way to start a campaign and make it known
to everyone nationwide. Adding followers will help inform different types of
demographics.
The donation drive will be newsworthy material and a big help to the nonprofit
organization. Infants will be fed and have new clothes to wear. The public will
walk away with knowledge on the Baby Moses program and a heartwarming
feeling.
A good spokesperson who is passionate and willing to help out the nonprofit
organization, can make a big statement and be known to be the voice behind the
program. Giving the Baby Moses program a good fan base and exposure on talk
shows will help reach out, to not only Dallas/Ft. Worth areas, but also nationwide.
The tactics presented will work, they will be executed daily in social networks,
spoken about in talk shows and radio, and will gain local news awareness
through a donation drive. The goal is to bring more attention to the Baby Moses
program and with local, national, and social media exposure the program will
become a top safe alternative for unsure mothers everywhere.
