Who are the luxury purchasers? 46 millions US consumers who bought one or more luxury products or services during the past 12 months 23 millions purchased fine or premium alcoholic beverages 20 millions purchased premium beauty products 13 millions for luxury travel 11 millions purchased fine watch/jewelry 11 millions purchased premium home-related items 11 millions purchased designer clothes/accessories 7 millions purchased luxury vehicles

2. Adults - 46 millions of the 239 millions adults in the US
Household Income under $75,000 - 20 millions (mass-market adults)
Household Income $75,000 to $249,999 – 26 millions (affluent consumers)
Household Income $250,000 or more - 4 millions
0
5
10
15
20
25
30
35
40
45
50
Adults Household Income under
$75,000
Household Income
$75,000 to $249,000
Household Income
$250,000 or more
Who Are The Luxury Purchasers in the U.S.
millions

3. 46 millions US consumers who bought one or more luxury products or services during the past 12 months
23 millions purchased fine or premium alcoholic beverages
20 millions purchased premium beauty products
13 millions for luxury travel
11 millions purchased fine watch/jewelry
11 millions purchased premium home-related items
11 millions purchased designer clothes/accessories
7 millions purchased luxury vehicles
0
10
20
30
40
50
US consumers who bought one or more luxury products or
services during the past 12 months
Fine or premium alcoholic beverages
Premium beauty products
Luxury travel
Fine watch/jewerly
Premium home-related items
Designer clothes/accessories
Luxury vehicles
Millions

4. 17.6%
17.1%
16.1%9.4%
8.8%
8.7%
6.1%
4.9%
2.9%
2.7%
2.4% 3.3%
Top US Luxury Car
in 2014
by
Market Share
BMW (BMW)
Mercedes-Benz (Daimler)
Lexus (Toyota)
Audi (VW)
Cadilac (GM)
Acura (Honda)
Infiniti (Nissan)
Lincoln (Ford)
Volvo (Volvo)
Land Rover (Tata)
Porsche (VW)
Other

5. Increasingly dominant economic force of luxury brands
Will control 75% of discretionary spending around the world by 2028
Global income to reach $18 trillion by 2018
Average contribution to household income is reaching 50% in 2014. Most importantly,
more women hit the affluent, high-net-worth and ultra-high-net-worth.
New voices, products and approaches to speak to a growing category
of sophisticated, affluent women.
Gucci has already launched the Chime
for Change - a female empowerment
platform
Hermès recently
hosted a fashion
show dedicated
to the power of
women
Tory Burch has
established a
platform for female
entrepreneurs

6. 56% of surveyed HNWIs (HNWI – high-net-worth individuals) listing luxury travel as their preferred form of leisure activity
53% of respondents listed online social media such as micro-messaging and micro-blogging is the most popular source of luxury travel information.
44% listed TV as source of luxury travel information
43% listed newspapers as source of luxury travel information
35% listed Word of Mouth as source of luxury travel information
33% Magazines listed as source of luxury travel information
The Most Popular Source Of Luxury Travel Information in China
53%
Social
Media 44% TV
43%
Newspapers
35%
Word
of
Mouth
33%
Magazine