The Long March - Adoption Talk from SocialConnections Conference in Stuttgart
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The document describes the journey of Ostdeutscher Sparkassenverband (OSV), a German savings bank association, to become a connected enterprise from 2012 to 2016. OSV represented 45 savings banks and had around 250 employees. It aimed to strengthen its role as a consulting partner for member banks. Over the four years, OSV transitioned from old note databases and email to a new social collaboration platform to improve knowledge management, collaboration and communication both internally and externally. This included engaging employees through various training and promotional activities to increase active usage from around 40,000 employees to over 8,000.
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The Long March - Adoption Talk from SocialConnections Conference in Stuttgart
- 5. 16 Months ago in Prague #soccnx @alecmcint
- 6. Ostdeutscher Sparkassenverband The Eastern German Savings Bank Association (OSV) represents the political and economical interests of 45 savings banks. Headquarters: Berlin Employees: ca. 250 Mission: Represention of saving banks, political relationship, Auditor service for member banks Challenges: • Strengthen the role as a consulting partner for member banks #soccnx @alecmcint
- 8. © fotolia.de/ vege #soccnx @alecmcint
- 10. #soccnx @alecmcint Neue Wettbewerber am Markt
- 12. Source > Map: The Sad State of Global Workplace Engagement - http://kcy.me/umxm
- 14. The Long March
- 20. Bildvon einer typischenverzeichnisbaum-Struktur beimOSV, laufwerk Z oder so #soccnx @alecmcint
- 21. @alecmcint Work „the brief period of the day when I have to use old technology“ @hinssen
- 27. Knowledge Management Transition from old Notes-Databases Improved Collaboration Any Device Any Place Less e-Mail Open Communication Non-hierarchical communication Employee satisfaction Employer Branding External Collaboration Dialogue #soccnx @alecmcint
- 30. @alecmcint
- 31. #soccnx @alecmcint „Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes... the ones who see things differently -- they're not fond of rules... You can quote them, disagree with them, glorify or vilify them, but the only thing you can't do is ignore them because they change things... they push the human race forward, and while some may see them as the crazy ones, we see genius... ... because the ones who are crazy enough to think that they can change the world, are the ones who do.“ Steve Jobs
- 66. #soccnx @alecmcint 90 : 9 : 1
- 70. #soccnx @alecmcint Anwender Multiplikatoren „Connectoren“ Führungskräfte Vorstand OSV User ConferencePALive 2.0 Flyer / „OSV-Connect Kochbuch“ Regelmäßige Info in Mitarbeiterzeitung Connect Direkt „One2One“ Nutzer-Training Sensibilisieren Lernen Fördern Merchandising: OSPA-Connect Schreibblock,... FK-Workshops Online Hilfe / Tipps& Tricks Self Service Tutorial Geplant: WBTszu Komponenten Coaching OSV-Connect Community Wettbewerbe / Spiele / Umfragen Abteilungs-Coaching „Blog-Coaching“ Umsetzung / Begleitung konkreter Use Case
- 77. Finanzgruppe Ostdeutscher Sparkassenverband 271 Communities 5091 Tasks in Activities 89% Active Users per week 2646 Connections between colleagues 1310 Wiki-Pages 22% Open Communities #soccnx @alecmcint
- 79. 262.997 55.62037.848 11.738 1.000.000 MB 500.000 MB #soccnx @alecmcint
- 85. #soccnx @alecmcint TOP-DOWN: Essential MIDDLE MANAGMENT: Take care! PROJECT TEAM: Don´t let IT run the project. VISIBLE: Build glass walls around your project ONLINE: Work and communicate online AND offline! CHANGE: Lead the change, consult and coach. SHARE STORIES: Document use cases, celebrate success RESISTANCE: Deal with it. Don´t break it. Save your energy. PURPOSE: Build purposefull use cases! The menu is not enough. RULES: Set rules. Define Guidelines with your users. PLATFORM: Continiously improve your plattform. Roll out changes fast PUSH: Provide exclusive information. Shut down old apps. PULL: Relevant Content. Keep the audience curious.