1. Social
Business
in
SMB
Case Study „Eastern German Savings Bank
Association“

2. |

3. #soccnx
@alecmcint

4. Alexander Kluge (@alecmcint)
@alecmcint

6. @alecmcint

14. @alecmcint

15. @alecmcint
case study
Eastern German Savings Bank
Association

16. @alecmcint

17. Ostdeutscher Sparkassenverband
The Eastern German Savings Bank
Association (OSV) represents the
political and economical interests
of 45 savings banks.
Headquarters: Berlin
Employees: ca. 230
Mission:
Represention of saving banks,
political relationship,
Auditor service for member banks
Challenges:
• Strengthen the role as a
consulting partner for member
banks
@alecmcint

18. WHY?
@alecmcint

19. WHY?
@alecmcint

20. @alecmcint

21. @alecmcint

22. @alecmcint
Baby Boomer Generation X Generation Y Generation Z
Born 1946 – 1964 1965 – 1979 1980 - 2000 2000
Technology TV
Telephone
Typewriter
VCR
Walkman
IBM PC
Internet
E-Mail
Mobile Phones
SMS
Playstation
Wireless
technology
iPhone/iPad
Apps
On demand
services
Music Rolling Stones
Woodstock
LP
Nirvana
Rosklide
CD
Eminem
Love Parade
DVD
Justin Bieber
iTunes Festival
Cloud Music
Celebrities Robert Redford
Michael Cain
Boy George
Elle Macpherson
Brad Pitt
Kylie Minogue
Jennifer Aniston
Beyonce
Knowles
Britney Spears
Qualification Learn für your
company
Learning? Paid Learning Learn for yourself
Focus Job only Privat life only Job, mixed with
private life
Job & Privat, but
separated
Attitude Idealism Scepticiscm Optimism Realism
Geographic
Reference
Local National Multi-National Global

23. @alecmcint
Work
„the brief period of the day when I
have to use old technology“

24. @alecmcint

25. McKinsey Global Survey, 2013@alecmcint

26. CEO: Einflussfaktoren für die Zukunft des Unternehmens
Top external factors influencing
business, IBM C-Suite Study, 2013
@alecmcint

27. @alecmcint

28. Knowledge
Management
OSV
Wiki
Transi6on
from
old
Notes-­‐Databases
Improved
Collabora6on
Any
Device
Any
Place
Less
e-­‐Mail
Open
Communica6on
Non-­‐hierarchical
communica6on
Op6miza6on
of
Business
Processes
Employee
sa6sfac6on
Employer
Branding
Support
for
commiHee
process
External
Collabora6on
Dialogue
@alecmcint

29. @alecmcint

30. @alecmcint

31. @alecmcint

32. Projektverlauf
• Aktualisierter Zeitstrahl
01.10.12 01.01.13 01.04.13 01.10.1301.07.13 01.01.14 01.04.14
OSS Projektworkflow
OSA Blended Learning
Begleitung der Werkstätten
Ausbau Plattform / CAT / XCC / Planung Live Betrieb
Dokumentenaustausch
Gremien-
Unterstützung
VL-Community Vorstellung VL Pilotphase
Pilotphase
Training Pilotphase
Pilotphase
IMPULS Ausgabe 5 Pilotphase
OSV-CONNECT
Nutzertagung
Begleitende
Maßnahmen
Technologie
Pilotphase /
Werkstätten
OSV-CONNECT
Kick Off
Offizieller
Projektstart
Aufbau
Pilot
„Zusammenarbeit
gemeinsam gestalten“
Social Business
Woche
Pilotphase
Pilotphase
@alecmcint

33. @alecmcint

34. @alecmcint

35.
@alecmcint

36. @alecmcint

37. @alecmcint

38. @alecmcint

39. @alecmcint

40. @alecmcint

41. six months later
@alecmcint

42. @alecmcint

43. Fünf Phasen der Trauerbewältigung
1. Denial
2. Anger
3. Bargaining
4. Depression
5. Acceptance
@alecmcint

44. @alecmcint

45. @alecmcint

46. @alecmcint
http://www.oneutah.org/2012/03/notice-peaceful-protest-is-now-a-federal-crime/

47. @alecmcint

48. @alecmcint

49. @alecmcint

50. @alecmcint

51. @alecmcint

52. „As
you
may
well
know,
Mr.
President,
'railroad'
carriages
are
pulled
at
the
enormous
speed
of
fiUeen
miles
per
hour
by
'engines'
[...]
The
Almighty
certainly
never
intended
that
people
should
travel
at
such
breakneck
speed“
LeHer
sent
to
President
Andrew
Jackson
from
New
York
State
Governor
Mar6n
Van
Buren
on
January
31,
1829
@alecmcint

53. „We
recommend
to
close
down
the
patent
office
because
everything
that
can
be
invented
has
been
invented“
Charles
H.
Duell,
Commissioner
of
US
patent
office,
1899
@alecmcint

54. @alecmcint

55. OSV-CONNECT
Today
@alecmcint

56. OSVCONNECT verbindet Wissen und Menschen
@alecmcint

57. OSV-CONNECT unterstützt bei der Zusammenarbeit
@alecmcint

58. Statistik – Nutzung von OSV-CONNECT
1914$
33$
252$
64$
500$
555$
520$
248$
707$
17$
131$
28$
219$
332$
388$
152$
0 200 400 600 800 1000 1200
Ac.vi.es$
Blogs$
Blog7Ar.cles$
Communi.es$
Documents$
Discussions/
Forum$
Connec.ons$
Wiki7Ar.cel$
Apr$13$
Feb$14$
@alecmcint

59. Statistik – Blogs in OSV-CONNECT
@alecmcint

60. @alecmcint

61. OSV Informations- und Kommunikationsplattformen:
Unternehmensintern
61
Current Toolset Future Toolset
Structured Processes IBM Notes IBM Notes
File Handling Network Drives IBM Connections / CM
Real Time Collaboration Telephone, external Meeting-
Services (Adobe Connect,...)
IBM Sametime, Chat &
Meeting
Project Management E-Mail, Network Drives,
„Shadow-IT“ (Dropbox,
Google Docs, Skype...)
IBM Connections, Activities
IBM Sametime
Creative Processes „Shadow IT “ (external
Services, Google Apps,...)
IBM Connections,
Communities, Blogs
Knowledge Management Network Drives, IBM Notes IBM Connections, WIKI
Internal Communication /
Intranet
Mail, Lotus Notes „Infoboard“ IBM Connections, XCC
Homepage (TimeToAct)
Cross Department
Collaboration
„Exchange“ Network Drives,
Mail
IBM Connections
External Collaboration Mail, „Shadow IT“ ((Dropbox,
Google Docs, Skype...)
IBM Connections with
external Community Support
@alecmcint

62. Applikationslandschaft: Langfristplanung
Scope
Timeframe
OSV-­‐CONNECT
Social
Tools
(Blogs,
Wikis,
Lesezeichen,
Datei-­‐Ablage,
...)
Phase
1:
Integra6on
of
simpel
Lotus
Notes
Apps
into
OSV-­‐CONNECT
(Browser/Mobile
Access)
Phase
2:
Integra6on
of
complex
Notes
Apps
in
OSV-­‐CONNECT
Integra6on
of
external
Savings
Banks
Phase
3:
Pure
Web-­‐/Mobile-­‐
Frontend
for
most
Apps
2015 20172016
@alecmcint

63. Social Networks
in SMB
@alecmcint

64. @alecmcint

65. Ad Hoc Kommunikation
@alecmcint

66. @alecmcint

67. @alecmcint
Social Business in SMB needs much stronger CxO Support
#1

68. @alecmcint

69. @alecmcint
Enabling middle management is key to success
#leadership2.0
#2

70. @alecmcint

71. @alecmcint
Don´t let IT run the project
#3

72. @alecmcint

73. @alecmcint
Identify and focus on the enthusiasts
#4

74. @alecmcint
Wikipedia Your Wiki
Registered Users /
Contributors
37.000.000 500
Monthly Active
Contributors
270.000 4
Man-hours to create
content
100.000.0000 1.200

75. @alecmcint

76. @alecmcintWhy ESN fail, www.businessgoessocial.net

77. @alecmcint
Take care about community management and content creation
#5

78. @alecmcint

79. @alecmcint
Online is not enough
#6

80. @alecmcint

81. @alecmcint
Push and Pull
#7

82. @alecmcint

83. @alecmcint
Define the guidelines with your users
#8

84. @alecmcint

85. @alecmcint

86. @alecmcint
Integration of external partners is essential in SMB
#9

87. @alecmcint

88. @alecmcint
You can install Social Software
- but not Social Business
#10

89. @alecmcint

90. Q&A
Alexander Kluge
@alecmcint
@alecmcint