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Understanding Steve Jobs
“The people who are crazy enough to think they can
change the world are the ones who do”- apple‟s think
different commercial 1997
1. Focus
2. Simplify
3. Take responsibility end to end
4. When behind, leapfrog
5. Put products before profits
6. Don‟t be a slave to focus groups
7. Bend reality
8. Impute
9. Push for perfection
10. Tolerate only „A‟ players
11. Engage face-to-face
12. Know both the big picture and the details
13. Combine the humanities with the sciences
14. Stay hungry, stay foolish
 Deciding what not to do
 Simplicity is the ultimate sophistication
 To be truly simple, you have to go really
deep
 Don‟t compromise
 Accumulated experiential wisdom drive
 Intuition is more powerful than intellect
 Real artists sign their work
 People who know what they are talking
about don‟t need PowerPoint
 Crazy are by way the genius
 Thus, staying foolish and staying hungry is
about how intensively I am focused
towards my goal…

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The leadership lessons of stevejobs by HBR

  • 1. Understanding Steve Jobs “The people who are crazy enough to think they can change the world are the ones who do”- apple‟s think different commercial 1997
  • 2. 1. Focus 2. Simplify 3. Take responsibility end to end 4. When behind, leapfrog 5. Put products before profits 6. Don‟t be a slave to focus groups 7. Bend reality 8. Impute 9. Push for perfection 10. Tolerate only „A‟ players 11. Engage face-to-face 12. Know both the big picture and the details 13. Combine the humanities with the sciences 14. Stay hungry, stay foolish
  • 3.  Deciding what not to do  Simplicity is the ultimate sophistication  To be truly simple, you have to go really deep  Don‟t compromise  Accumulated experiential wisdom drive  Intuition is more powerful than intellect
  • 4.  Real artists sign their work  People who know what they are talking about don‟t need PowerPoint  Crazy are by way the genius
  • 5.  Thus, staying foolish and staying hungry is about how intensively I am focused towards my goal…