SlideShare a Scribd company logo
1 of 5
Writing The first piece to Organization - Creating the Lead! http://4.bp.blogspot.com/_fYB2MqnLo6s/SNujgLoai4I/AAAAAAAAADU/dVNre_XMCj0/s400/bored+dubster.gif http://1.bp.blogspot.com/_16gNiFzW4KE/TSHA__hIzGI/AAAAAAAAAWM/4Pe0FIfzwhA/s1600/animated_pencil.gif From BORING to ... … EXCITING!
The Lead What's your hook? How will you grab your reader's attention? Can you make the reader  think  right away? http://t1.gstatic.com/images?q=tbn:ANd9GcQ6YiXxrg4TkDsJACR85HI-5FA6S1KSq5jZjgKBphDMOhs3tIbh http://t0.gstatic.com/images?q=tbn:ANd9GcSO8bqH6DtK6y1vqRa2fYbLMEKDBHW2aTTi1GO_gbCKo2wX2_SA http://www.mtwp.net/~jane_glass/media/thinker3.jpg
How do the pros do it? These are examples of leads from famous writers: “ The bear dropped to all fours and lunged toward him.”  from Brian's Return by Gary Paulsen. “ They say Maniac Magee was born in a dump.”  from Maniac Magee by Jerry Spinnelli. “ I am happy to join with you today in what will go down in history as the greatest demonstration for freedom in the history of our nation.”  from “I Have a Dream” speech by Martin Luther King, Jr. “ I'm your biggest fan.  I'll follow you until you love me.”  from the song “Paparazzi” by Lady Gaga. “ You may write me down in history with your bitter, twisted lies...”  from “Still I Rise” by Maya Angelou
Types of Leads *  Analogy or Comparison * Anecdote * Metaphor * Controversial  Statement * Description An interesting relationship between one thing and another Interesting story-like example One thing is another Something that gets the reader's emotions going Creatively describe setting or theme
Get Ready ... Try it now! Think about the things that grab your attention in a book or magazine. What creative ideas can you share? In the next activity, you will look for ways to “grab” a reader. “I'm lovin' it!” [Mcdonalds Food Stores]  “Just do it!” - Nike  “Got Milk?” -  Dairy Campaign  “When you care enough  to send the very best” - Hallmark

More Related Content

Viewers also liked

Viewers also liked (8)

Maximizer CRM - review of international digital marketing
Maximizer CRM - review of international digital marketing Maximizer CRM - review of international digital marketing
Maximizer CRM - review of international digital marketing
 
Micro
MicroMicro
Micro
 
Star image - Eminem.
Star image - Eminem.Star image - Eminem.
Star image - Eminem.
 
P1111431335
P1111431335P1111431335
P1111431335
 
¿Que es un Blog?
¿Que es un Blog?¿Que es un Blog?
¿Que es un Blog?
 
Geografia- Rearte,Guglielmone 3ro 1ra.
Geografia- Rearte,Guglielmone 3ro 1ra.Geografia- Rearte,Guglielmone 3ro 1ra.
Geografia- Rearte,Guglielmone 3ro 1ra.
 
smith_and_wesson
smith_and_wessonsmith_and_wesson
smith_and_wesson
 
Uchwała budżetowa na 2017r
Uchwała budżetowa na 2017rUchwała budżetowa na 2017r
Uchwała budżetowa na 2017r
 

Similar to The lead lesson 1

Czarapata hunter pechakucha
Czarapata hunter pechakuchaCzarapata hunter pechakucha
Czarapata hunter pechakuchaHunter Czarapata
 
10 Steps to Author Branding
10 Steps to Author Branding10 Steps to Author Branding
10 Steps to Author BrandingIola Goulton
 
Presentation strong leads 1
Presentation strong leads 1Presentation strong leads 1
Presentation strong leads 1Lisa Wynne
 
Power of-storytelling-140213003337-phpapp02
Power of-storytelling-140213003337-phpapp02Power of-storytelling-140213003337-phpapp02
Power of-storytelling-140213003337-phpapp02Nthabiseng Ncamani
 
How to Give a [TED Worthy] Power of Storytelling Talk
How to Give a [TED Worthy] Power of Storytelling TalkHow to Give a [TED Worthy] Power of Storytelling Talk
How to Give a [TED Worthy] Power of Storytelling TalkAlan Levine
 
Personal Branding Using Social Media
Personal Branding Using Social MediaPersonal Branding Using Social Media
Personal Branding Using Social MediaDigital Vidya
 
Discovering self publishing
Discovering self publishingDiscovering self publishing
Discovering self publishingdombledore666
 
21daysfinalslideshare.pptx
21daysfinalslideshare.pptx21daysfinalslideshare.pptx
21daysfinalslideshare.pptxDerek Murphy
 
21daysfinalslideshare.pdf
21daysfinalslideshare.pdf21daysfinalslideshare.pdf
21daysfinalslideshare.pdfDerek Murphy
 
Personality Not Included: The Book Behind The Personality Project
Personality Not Included: The Book Behind The Personality ProjectPersonality Not Included: The Book Behind The Personality Project
Personality Not Included: The Book Behind The Personality ProjectRohit Bhargava
 
8 steps to better blog writing
8 steps to better blog writing8 steps to better blog writing
8 steps to better blog writingMark Schaefer
 
ABC for Leaders: a book by Anna Dvornikova (preview)
ABC for Leaders: a book by Anna Dvornikova (preview)ABC for Leaders: a book by Anna Dvornikova (preview)
ABC for Leaders: a book by Anna Dvornikova (preview)Anna Dvornikova
 
ALC-7-Ways to Launch NB
ALC-7-Ways to Launch NBALC-7-Ways to Launch NB
ALC-7-Ways to Launch NBNicole Baker
 
Ingredient n°5 Humour for brands (and not just in advertisement)
Ingredient n°5 Humour for brands (and not just in advertisement)Ingredient n°5 Humour for brands (and not just in advertisement)
Ingredient n°5 Humour for brands (and not just in advertisement)patriciagl
 
#IconsAround Interview : Somrwita Guha , CEO of Papercup - Creative Entrepren...
#IconsAround Interview : Somrwita Guha , CEO of Papercup - Creative Entrepren...#IconsAround Interview : Somrwita Guha , CEO of Papercup - Creative Entrepren...
#IconsAround Interview : Somrwita Guha , CEO of Papercup - Creative Entrepren...Sourav Ghosh & Team
 
Mike Speiser Tiecon2008
Mike Speiser   Tiecon2008Mike Speiser   Tiecon2008
Mike Speiser Tiecon2008mspeiser
 
How To Self Publish A Book On Amazon
How To Self Publish A Book On AmazonHow To Self Publish A Book On Amazon
How To Self Publish A Book On AmazonMatthew Woodward
 
Cw author john_green
Cw author john_greenCw author john_green
Cw author john_greenhmfowler
 

Similar to The lead lesson 1 (20)

Crear contenidos en Redes Sociales
Crear contenidos en Redes SocialesCrear contenidos en Redes Sociales
Crear contenidos en Redes Sociales
 
Czarapata hunter pechakucha
Czarapata hunter pechakuchaCzarapata hunter pechakucha
Czarapata hunter pechakucha
 
10 Steps to Author Branding
10 Steps to Author Branding10 Steps to Author Branding
10 Steps to Author Branding
 
Presentation strong leads 1
Presentation strong leads 1Presentation strong leads 1
Presentation strong leads 1
 
Power of-storytelling-140213003337-phpapp02
Power of-storytelling-140213003337-phpapp02Power of-storytelling-140213003337-phpapp02
Power of-storytelling-140213003337-phpapp02
 
How to Give a [TED Worthy] Power of Storytelling Talk
How to Give a [TED Worthy] Power of Storytelling TalkHow to Give a [TED Worthy] Power of Storytelling Talk
How to Give a [TED Worthy] Power of Storytelling Talk
 
Personal Branding Using Social Media
Personal Branding Using Social MediaPersonal Branding Using Social Media
Personal Branding Using Social Media
 
Discovering self publishing
Discovering self publishingDiscovering self publishing
Discovering self publishing
 
21daysfinalslideshare.pptx
21daysfinalslideshare.pptx21daysfinalslideshare.pptx
21daysfinalslideshare.pptx
 
21daysfinalslideshare.pdf
21daysfinalslideshare.pdf21daysfinalslideshare.pdf
21daysfinalslideshare.pdf
 
Personality Not Included: The Book Behind The Personality Project
Personality Not Included: The Book Behind The Personality ProjectPersonality Not Included: The Book Behind The Personality Project
Personality Not Included: The Book Behind The Personality Project
 
OMAM
OMAMOMAM
OMAM
 
8 steps to better blog writing
8 steps to better blog writing8 steps to better blog writing
8 steps to better blog writing
 
ABC for Leaders: a book by Anna Dvornikova (preview)
ABC for Leaders: a book by Anna Dvornikova (preview)ABC for Leaders: a book by Anna Dvornikova (preview)
ABC for Leaders: a book by Anna Dvornikova (preview)
 
ALC-7-Ways to Launch NB
ALC-7-Ways to Launch NBALC-7-Ways to Launch NB
ALC-7-Ways to Launch NB
 
Ingredient n°5 Humour for brands (and not just in advertisement)
Ingredient n°5 Humour for brands (and not just in advertisement)Ingredient n°5 Humour for brands (and not just in advertisement)
Ingredient n°5 Humour for brands (and not just in advertisement)
 
#IconsAround Interview : Somrwita Guha , CEO of Papercup - Creative Entrepren...
#IconsAround Interview : Somrwita Guha , CEO of Papercup - Creative Entrepren...#IconsAround Interview : Somrwita Guha , CEO of Papercup - Creative Entrepren...
#IconsAround Interview : Somrwita Guha , CEO of Papercup - Creative Entrepren...
 
Mike Speiser Tiecon2008
Mike Speiser   Tiecon2008Mike Speiser   Tiecon2008
Mike Speiser Tiecon2008
 
How To Self Publish A Book On Amazon
How To Self Publish A Book On AmazonHow To Self Publish A Book On Amazon
How To Self Publish A Book On Amazon
 
Cw author john_green
Cw author john_greenCw author john_green
Cw author john_green
 

Recently uploaded

HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptxHMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptxEsquimalt MFRC
 
latest AZ-104 Exam Questions and Answers
latest AZ-104 Exam Questions and Answerslatest AZ-104 Exam Questions and Answers
latest AZ-104 Exam Questions and Answersdalebeck957
 
Graduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - EnglishGraduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - Englishneillewis46
 
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...Amil baba
 
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdf
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdfUnit 3 Emotional Intelligence and Spiritual Intelligence.pdf
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdfDr Vijay Vishwakarma
 
REMIFENTANIL: An Ultra short acting opioid.pptx
REMIFENTANIL: An Ultra short acting opioid.pptxREMIFENTANIL: An Ultra short acting opioid.pptx
REMIFENTANIL: An Ultra short acting opioid.pptxDr. Ravikiran H M Gowda
 
Basic Intentional Injuries Health Education
Basic Intentional Injuries Health EducationBasic Intentional Injuries Health Education
Basic Intentional Injuries Health EducationNeilDeclaro1
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsMebane Rash
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.christianmathematics
 
Google Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptxGoogle Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptxDr. Sarita Anand
 
How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17Celine George
 
Details on CBSE Compartment Exam.pptx1111
Details on CBSE Compartment Exam.pptx1111Details on CBSE Compartment Exam.pptx1111
Details on CBSE Compartment Exam.pptx1111GangaMaiya1
 
Understanding Accommodations and Modifications
Understanding  Accommodations and ModificationsUnderstanding  Accommodations and Modifications
Understanding Accommodations and ModificationsMJDuyan
 
Simple, Complex, and Compound Sentences Exercises.pdf
Simple, Complex, and Compound Sentences Exercises.pdfSimple, Complex, and Compound Sentences Exercises.pdf
Simple, Complex, and Compound Sentences Exercises.pdfstareducators107
 
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptxCOMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptxannathomasp01
 
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...Pooja Bhuva
 
Single or Multiple melodic lines structure
Single or Multiple melodic lines structureSingle or Multiple melodic lines structure
Single or Multiple melodic lines structuredhanjurrannsibayan2
 
Food safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfFood safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfSherif Taha
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxDenish Jangid
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSCeline George
 

Recently uploaded (20)

HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptxHMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
 
latest AZ-104 Exam Questions and Answers
latest AZ-104 Exam Questions and Answerslatest AZ-104 Exam Questions and Answers
latest AZ-104 Exam Questions and Answers
 
Graduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - EnglishGraduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - English
 
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...
 
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdf
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdfUnit 3 Emotional Intelligence and Spiritual Intelligence.pdf
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdf
 
REMIFENTANIL: An Ultra short acting opioid.pptx
REMIFENTANIL: An Ultra short acting opioid.pptxREMIFENTANIL: An Ultra short acting opioid.pptx
REMIFENTANIL: An Ultra short acting opioid.pptx
 
Basic Intentional Injuries Health Education
Basic Intentional Injuries Health EducationBasic Intentional Injuries Health Education
Basic Intentional Injuries Health Education
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan Fellows
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.
 
Google Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptxGoogle Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptx
 
How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17
 
Details on CBSE Compartment Exam.pptx1111
Details on CBSE Compartment Exam.pptx1111Details on CBSE Compartment Exam.pptx1111
Details on CBSE Compartment Exam.pptx1111
 
Understanding Accommodations and Modifications
Understanding  Accommodations and ModificationsUnderstanding  Accommodations and Modifications
Understanding Accommodations and Modifications
 
Simple, Complex, and Compound Sentences Exercises.pdf
Simple, Complex, and Compound Sentences Exercises.pdfSimple, Complex, and Compound Sentences Exercises.pdf
Simple, Complex, and Compound Sentences Exercises.pdf
 
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptxCOMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
 
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
 
Single or Multiple melodic lines structure
Single or Multiple melodic lines structureSingle or Multiple melodic lines structure
Single or Multiple melodic lines structure
 
Food safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfFood safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdf
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POS
 

The lead lesson 1

  • 1. Writing The first piece to Organization - Creating the Lead! http://4.bp.blogspot.com/_fYB2MqnLo6s/SNujgLoai4I/AAAAAAAAADU/dVNre_XMCj0/s400/bored+dubster.gif http://1.bp.blogspot.com/_16gNiFzW4KE/TSHA__hIzGI/AAAAAAAAAWM/4Pe0FIfzwhA/s1600/animated_pencil.gif From BORING to ... … EXCITING!
  • 2. The Lead What's your hook? How will you grab your reader's attention? Can you make the reader think right away? http://t1.gstatic.com/images?q=tbn:ANd9GcQ6YiXxrg4TkDsJACR85HI-5FA6S1KSq5jZjgKBphDMOhs3tIbh http://t0.gstatic.com/images?q=tbn:ANd9GcSO8bqH6DtK6y1vqRa2fYbLMEKDBHW2aTTi1GO_gbCKo2wX2_SA http://www.mtwp.net/~jane_glass/media/thinker3.jpg
  • 3. How do the pros do it? These are examples of leads from famous writers: “ The bear dropped to all fours and lunged toward him.” from Brian's Return by Gary Paulsen. “ They say Maniac Magee was born in a dump.” from Maniac Magee by Jerry Spinnelli. “ I am happy to join with you today in what will go down in history as the greatest demonstration for freedom in the history of our nation.” from “I Have a Dream” speech by Martin Luther King, Jr. “ I'm your biggest fan. I'll follow you until you love me.” from the song “Paparazzi” by Lady Gaga. “ You may write me down in history with your bitter, twisted lies...” from “Still I Rise” by Maya Angelou
  • 4. Types of Leads * Analogy or Comparison * Anecdote * Metaphor * Controversial Statement * Description An interesting relationship between one thing and another Interesting story-like example One thing is another Something that gets the reader's emotions going Creatively describe setting or theme
  • 5. Get Ready ... Try it now! Think about the things that grab your attention in a book or magazine. What creative ideas can you share? In the next activity, you will look for ways to “grab” a reader. “I'm lovin' it!” [Mcdonalds Food Stores] “Just do it!” - Nike “Got Milk?” - Dairy Campaign “When you care enough to send the very best” - Hallmark