This is a competition that Kohler sent out to schools affialated with the American Marketing Association. The goal was to raise awareness of Kohler’s water saving products, host a water saving event sponsored by Kohler, and sell Kohler products at said event. The budget was only $500.
The document summarizes the nation's first interstate water quality trading project in the Ohio River Basin. It describes how excessive nutrients can harm the environment and human health. The project established a large collaborative program between power plants, farms, wastewater treatment plants, and environmental groups across Ohio, Indiana, and Kentucky to reduce nutrients through water quality trading. It provides details on the watershed modeling used, agricultural best management practices implemented, and first nutrient reduction trades that occurred between partners.
There are many centers, institutes, and consortia located on and off the University of Illinois at Urbana-Champaign campus that assist in water research. These include the Erosion Control Research and Training Center which studies erosion processes, and state initiatives like the Illinois State Geological Survey. Water research at UIUC also includes focused areas of study like precipitation processes in the Department of Atmospheric Sciences. UIUC researchers were involved in $45 million of funded water projects in 2015.
The document discusses the interconnections between water and energy systems. It notes that water is used and impacted across the entire energy sector for activities like fuel extraction, processing, power plant operations, and emissions controls. Likewise, it outlines how energy is used and important for all aspects of water management from extraction and treatment to distribution and end use. Several graphs and maps are provided showing water usage for energy production as well as major water and energy infrastructure projects in California. The document advocates for recognizing these interdependencies and pursuing integrated solutions that address challenges and opportunities in both sectors.
Constructivism is a theory of learning that states that people actively construct their own understanding and knowledge of the world by experiencing things and reflecting on those experiences. Key aspects include learners actively constructing their own subjective representations of reality and an integrated curriculum where students learn in various ways through different activities. Constructivism was influenced by theorists like Jean Piaget who defined cognitive development stages and Jerome Bruner who believed learning is an active process where learners construct new ideas based on prior knowledge. In a constructivist classroom, the teacher acts as a facilitator and the students are engaged in interactive, student-centered activities to build their own understanding.
Constructivism is a learning theory based on the idea that learning occurs as learners are actively involved in a process of meaning and knowledge construction as opposed to passively receiving information. Key aspects of constructivism include identifying student entry points, structuring experiences to help students build new understandings, using real-life projects to engage students, focusing on major concepts, and monitoring student understanding rather than assessing right and wrong answers. Major theorists who contributed to constructivism include Piaget, Bruner, Vygotsky, and Dewey. Constructivist classrooms encourage student collaboration, questioning, and interactive learning through scaffolding and social experiences.
The document discusses Information Processing Theory, which focuses on cognitive effects of media rather than affective or behavioral effects. It outlines several key assumptions of the theory, including that human cognition involves many processes, most information is passively processed, and resources are limited. Memory involves both short-term working memory and long-term memory. The theory implies media content and structure can influence learning and memory, with implications for research on children, violence, advertising, and more.
Information processing theory focuses on internal mental processes like how the mind takes in, processes, stores, and retrieves information. There are three main stages: sensory memory, working (short-term) memory, and long-term memory. Sensory memory briefly takes in stimuli while working memory holds around 5-9 chunks of data and loses information within 5-20 seconds if not used. Long-term memory stores both explicit knowledge we are consciously aware of and implicit knowledge like routines. Memories are stored through network and schema theories and can be forgotten through encoding failure, storage decay, or retrieval failure. Individual differences exist in how age, gender, and strategies affect information processing. Teachers can help learning by planning for attention, keeping students engaged
The document summarizes the nation's first interstate water quality trading project in the Ohio River Basin. It describes how excessive nutrients can harm the environment and human health. The project established a large collaborative program between power plants, farms, wastewater treatment plants, and environmental groups across Ohio, Indiana, and Kentucky to reduce nutrients through water quality trading. It provides details on the watershed modeling used, agricultural best management practices implemented, and first nutrient reduction trades that occurred between partners.
There are many centers, institutes, and consortia located on and off the University of Illinois at Urbana-Champaign campus that assist in water research. These include the Erosion Control Research and Training Center which studies erosion processes, and state initiatives like the Illinois State Geological Survey. Water research at UIUC also includes focused areas of study like precipitation processes in the Department of Atmospheric Sciences. UIUC researchers were involved in $45 million of funded water projects in 2015.
The document discusses the interconnections between water and energy systems. It notes that water is used and impacted across the entire energy sector for activities like fuel extraction, processing, power plant operations, and emissions controls. Likewise, it outlines how energy is used and important for all aspects of water management from extraction and treatment to distribution and end use. Several graphs and maps are provided showing water usage for energy production as well as major water and energy infrastructure projects in California. The document advocates for recognizing these interdependencies and pursuing integrated solutions that address challenges and opportunities in both sectors.
Constructivism is a theory of learning that states that people actively construct their own understanding and knowledge of the world by experiencing things and reflecting on those experiences. Key aspects include learners actively constructing their own subjective representations of reality and an integrated curriculum where students learn in various ways through different activities. Constructivism was influenced by theorists like Jean Piaget who defined cognitive development stages and Jerome Bruner who believed learning is an active process where learners construct new ideas based on prior knowledge. In a constructivist classroom, the teacher acts as a facilitator and the students are engaged in interactive, student-centered activities to build their own understanding.
Constructivism is a learning theory based on the idea that learning occurs as learners are actively involved in a process of meaning and knowledge construction as opposed to passively receiving information. Key aspects of constructivism include identifying student entry points, structuring experiences to help students build new understandings, using real-life projects to engage students, focusing on major concepts, and monitoring student understanding rather than assessing right and wrong answers. Major theorists who contributed to constructivism include Piaget, Bruner, Vygotsky, and Dewey. Constructivist classrooms encourage student collaboration, questioning, and interactive learning through scaffolding and social experiences.
The document discusses Information Processing Theory, which focuses on cognitive effects of media rather than affective or behavioral effects. It outlines several key assumptions of the theory, including that human cognition involves many processes, most information is passively processed, and resources are limited. Memory involves both short-term working memory and long-term memory. The theory implies media content and structure can influence learning and memory, with implications for research on children, violence, advertising, and more.
Information processing theory focuses on internal mental processes like how the mind takes in, processes, stores, and retrieves information. There are three main stages: sensory memory, working (short-term) memory, and long-term memory. Sensory memory briefly takes in stimuli while working memory holds around 5-9 chunks of data and loses information within 5-20 seconds if not used. Long-term memory stores both explicit knowledge we are consciously aware of and implicit knowledge like routines. Memories are stored through network and schema theories and can be forgotten through encoding failure, storage decay, or retrieval failure. Individual differences exist in how age, gender, and strategies affect information processing. Teachers can help learning by planning for attention, keeping students engaged
El documento presenta un resumen de la historia y logros del club de fútbol Cruz Azul. Se fundó en la Ciudad de México por la empresa cementera Cooperativa Cruz Azul. Cruz Azul ha obtenido ocho campeonatos de la Primera División de México, tres Copas México, y dos títulos de Campeón de Campeones. También ha ganado seis títulos de la Liga de Campeones de la Concacaf, ubicándose como el segundo club con más laureles en esta competición. Las encuestas sitúan a Cruz Azul
This document showcases photos from various photographers including RLHyde, robstephaustralia, rintakumpu, Nguyen Vu Hung, Chiot's Run, SewPixie, net_efekt, ianus, Ed Yourdon, and Dangerously Fit. It encourages the viewer to get started creating their own Haiku Deck presentation on SlideShare.
Ayuda aplicación matemática TPICI 1c 2016Irma Noemí No
Este documento trata sobre la inducción magnética. Explica conceptos clave como campo magnético, excitación magnética, campo magnético inducido, curva de histéresis y magnitudes magnéticas. También incluye fórmulas para calcular la energía de histéresis y la permeabilidad magnética, y describe cómo graficar el campo vectorial inducido por una carga puntual usando Mathematica o Matlab.
Balanced Team San Francisco Salon April 2014Lex Roman
The document discusses a Lean UX Salon event held in San Francisco in April 2014. It provides highlights from 54 perspectives on how lean is working, including quotes from Lane Halley, Arne Roock, and Jeff Gothelf on user experience, shaping products and companies, and being pragmatic rather than dogmatic in methodology. It also questions how "Lean" can be redefined and which voices may be missing from balanced teams.
A LC meeting is an important opportunity for the Executive Board to communicate with local committee members and pass on important messages. The document provides guidance on organizing effective LC meetings, including setting goals, preparing in advance, and including various engaging elements like updates, guest speakers, trainings, team building activities, and recognition. Elements to focus on are having an interesting agenda planned at least a week in advance, creating a comfortable environment, starting and ending on time, and using the meetings to promote opportunities and review past events.
Market research for architecture and sustainable developmentYinetd Pineda Cruz
This document appears to be related to an English II class and student Yinetd Pineda. It contains the name of an English course, English II, as well as the name of a student enrolled in that class, Yinetd Pineda. Overall, the document provides basic identifying information about an English class and student.
El documento describe una clase sobre física que incluye un problema sobre determinar el flujo eléctrico total a través de un cascarón esférico colocado en un campo eléctrico uniforme.
Este documento resume la evolución de las computadoras desde sus orígenes hasta modelos más modernos como las computadoras portátiles y los PDA. Comienza con las primeras máquinas de sumar mecánicas, luego describe el desarrollo de las computadoras analógicas y digitales, y las divisiones entre computadoras de uso general, especializadas, supercomputadoras, minicomputadoras y microcomputadoras. Finalmente, cubre el surgimiento de las computadoras portátiles y los dispositivos PDA.
Las TIC tienen un gran impacto en la educación al permitir un aprendizaje más flexible y centrado en el estudiante. Su uso complementa la enseñanza presencial y facilita la comunicación y el intercambio de información entre estudiantes y profesores de forma asíncrona. Además, las TIC pueden ayudar a mejorar la eficacia del sistema educativo y reducir el fracaso escolar al permitir métodos innovadores y una enseñanza más personalizada e inclusiva.
This document outlines Kellogg's plan to launch a new social media campaign and cereal contest targeting 18-25 year olds. The goals are to increase brand consumption in this target audience by 30% over a year and find a successful contest winner. Tactics include using Instagram, Facebook, Twitter, blogs and pay per click ads to engage consumers and drive traffic. The total proposed budget is $131,300 over 495 hours to cover strategy, planning, paid media, management, implementation, execution and reporting.
“Integrated Solutions in Sustainable Green Energy and Transportation”Green Parking Council
Mark Gander, GPC Board member and AECOM Director, was among a group of leading scientists, researchers, innovators, officials, and corporate leaders to present recently at the World Green Energy Symposium (WGES) at the City University of New York (CUNY) in New York City.
His “Integrated Solutions in Sustainable Green Energy and Transportation” presentation focused on clean renewable energy; transportation; electric car vehicles; green parking; and place-based strategies such as an eco-district or transit-oriented development that are comprehensive ways to optimize land use efficiency, energy and water and to create jobs.
This study compares the WaterSense home labeling program to Energy Star and LEED to evaluate its progress. While WaterSense has potential to save families money through water efficiency, it is still a young program. The study analyzes trends in all three programs and finds that Energy Star may be helping to promote WaterSense. To increase adoption, WaterSense could improve reporting, increase funding to expand product offerings, and develop training for plumbers to install water efficient products. Lessons from the more established Energy Star and LEED programs could help WaterSense grow.
Campus Sustainability Best Practices
`
For more information, Please see websites below:
`
Organic Edible Schoolyards & Gardening with Children
http://scribd.com/doc/239851214
`
Double Food Production from your School Garden with Organic Tech
http://scribd.com/doc/239851079
`
Free School Gardening Art Posters
http://scribd.com/doc/239851159`
`
Companion Planting Increases Food Production from School Gardens
http://scribd.com/doc/239851159
`
Healthy Foods Dramatically Improves Student Academic Success
http://scribd.com/doc/239851348
`
City Chickens for your Organic School Garden
http://scribd.com/doc/239850440
`
Simple Square Foot Gardening for Schools - Teacher Guide
http://scribd.com/doc/239851110
El documento presenta un resumen de la historia y logros del club de fútbol Cruz Azul. Se fundó en la Ciudad de México por la empresa cementera Cooperativa Cruz Azul. Cruz Azul ha obtenido ocho campeonatos de la Primera División de México, tres Copas México, y dos títulos de Campeón de Campeones. También ha ganado seis títulos de la Liga de Campeones de la Concacaf, ubicándose como el segundo club con más laureles en esta competición. Las encuestas sitúan a Cruz Azul
This document showcases photos from various photographers including RLHyde, robstephaustralia, rintakumpu, Nguyen Vu Hung, Chiot's Run, SewPixie, net_efekt, ianus, Ed Yourdon, and Dangerously Fit. It encourages the viewer to get started creating their own Haiku Deck presentation on SlideShare.
Ayuda aplicación matemática TPICI 1c 2016Irma Noemí No
Este documento trata sobre la inducción magnética. Explica conceptos clave como campo magnético, excitación magnética, campo magnético inducido, curva de histéresis y magnitudes magnéticas. También incluye fórmulas para calcular la energía de histéresis y la permeabilidad magnética, y describe cómo graficar el campo vectorial inducido por una carga puntual usando Mathematica o Matlab.
Balanced Team San Francisco Salon April 2014Lex Roman
The document discusses a Lean UX Salon event held in San Francisco in April 2014. It provides highlights from 54 perspectives on how lean is working, including quotes from Lane Halley, Arne Roock, and Jeff Gothelf on user experience, shaping products and companies, and being pragmatic rather than dogmatic in methodology. It also questions how "Lean" can be redefined and which voices may be missing from balanced teams.
A LC meeting is an important opportunity for the Executive Board to communicate with local committee members and pass on important messages. The document provides guidance on organizing effective LC meetings, including setting goals, preparing in advance, and including various engaging elements like updates, guest speakers, trainings, team building activities, and recognition. Elements to focus on are having an interesting agenda planned at least a week in advance, creating a comfortable environment, starting and ending on time, and using the meetings to promote opportunities and review past events.
Market research for architecture and sustainable developmentYinetd Pineda Cruz
This document appears to be related to an English II class and student Yinetd Pineda. It contains the name of an English course, English II, as well as the name of a student enrolled in that class, Yinetd Pineda. Overall, the document provides basic identifying information about an English class and student.
El documento describe una clase sobre física que incluye un problema sobre determinar el flujo eléctrico total a través de un cascarón esférico colocado en un campo eléctrico uniforme.
Este documento resume la evolución de las computadoras desde sus orígenes hasta modelos más modernos como las computadoras portátiles y los PDA. Comienza con las primeras máquinas de sumar mecánicas, luego describe el desarrollo de las computadoras analógicas y digitales, y las divisiones entre computadoras de uso general, especializadas, supercomputadoras, minicomputadoras y microcomputadoras. Finalmente, cubre el surgimiento de las computadoras portátiles y los dispositivos PDA.
Las TIC tienen un gran impacto en la educación al permitir un aprendizaje más flexible y centrado en el estudiante. Su uso complementa la enseñanza presencial y facilita la comunicación y el intercambio de información entre estudiantes y profesores de forma asíncrona. Además, las TIC pueden ayudar a mejorar la eficacia del sistema educativo y reducir el fracaso escolar al permitir métodos innovadores y una enseñanza más personalizada e inclusiva.
This document outlines Kellogg's plan to launch a new social media campaign and cereal contest targeting 18-25 year olds. The goals are to increase brand consumption in this target audience by 30% over a year and find a successful contest winner. Tactics include using Instagram, Facebook, Twitter, blogs and pay per click ads to engage consumers and drive traffic. The total proposed budget is $131,300 over 495 hours to cover strategy, planning, paid media, management, implementation, execution and reporting.
“Integrated Solutions in Sustainable Green Energy and Transportation”Green Parking Council
Mark Gander, GPC Board member and AECOM Director, was among a group of leading scientists, researchers, innovators, officials, and corporate leaders to present recently at the World Green Energy Symposium (WGES) at the City University of New York (CUNY) in New York City.
His “Integrated Solutions in Sustainable Green Energy and Transportation” presentation focused on clean renewable energy; transportation; electric car vehicles; green parking; and place-based strategies such as an eco-district or transit-oriented development that are comprehensive ways to optimize land use efficiency, energy and water and to create jobs.
This study compares the WaterSense home labeling program to Energy Star and LEED to evaluate its progress. While WaterSense has potential to save families money through water efficiency, it is still a young program. The study analyzes trends in all three programs and finds that Energy Star may be helping to promote WaterSense. To increase adoption, WaterSense could improve reporting, increase funding to expand product offerings, and develop training for plumbers to install water efficient products. Lessons from the more established Energy Star and LEED programs could help WaterSense grow.
Campus Sustainability Best Practices
`
For more information, Please see websites below:
`
Organic Edible Schoolyards & Gardening with Children
http://scribd.com/doc/239851214
`
Double Food Production from your School Garden with Organic Tech
http://scribd.com/doc/239851079
`
Free School Gardening Art Posters
http://scribd.com/doc/239851159`
`
Companion Planting Increases Food Production from School Gardens
http://scribd.com/doc/239851159
`
Healthy Foods Dramatically Improves Student Academic Success
http://scribd.com/doc/239851348
`
City Chickens for your Organic School Garden
http://scribd.com/doc/239850440
`
Simple Square Foot Gardening for Schools - Teacher Guide
http://scribd.com/doc/239851110
The document discusses water conservation efforts at the University of Kansas. It describes a new parking lot addition that assists with rainwater catchment and reduces irrigation costs. It also discusses the misconceptions around water usage in typical office and home settings. The university is taking steps to promote water conservation through initiatives like installing rain gardens, limiting irrigation, and establishing a student-led rain garden project. The strategy discussed includes providing incentives like reusable water bottles, installing sensor taps in restrooms, using signage to educate and promote water conservation behaviors, and installing rain barrels to redirect water usage.
The document outlines various energy initiatives at NC State University including a steam trap survey that identified $200,000 in annual energy losses, participation in an EPA energy star building competition, use of energy policy act tax deductions, building energy audits, water conservation efforts, an energy fellowship grant proposal, receiving an energy efficiency block grant, a student sustainability survey, and plans for an enterprise building automation system.
This document provides background information for a fictional grant competition hosted by the City of Austin, Texas to fund innovative solutions for reducing outdoor water usage. The city is facing increasing water demands and needs new approaches beyond traditional conservation methods. Rainwater Inc, an irrigation company, wants to enter the competition to help drive its product differentiation strategy. It hires you to develop a proposal meeting the competition's requirements and a plan for how Rainwater can execute the proposed solution.
The City of LaSalle, Illinois sources its water from wells vulnerable to contamination. Carus Corporation, located in LaSalle, uses large amounts of water in its industrial processes. To save water and money, Carus implemented a project to reuse non-contact cooling water from its condenser to feed its water softeners, replacing raw city water. Initial results found the project will save over 8.7 million gallons of water annually, reducing Carus' costs and helping the local community manage its water resources more sustainably.
Most communities base water connection charges solely on water meter size, which fails to correlate strongly with actual water use. A few communities use multi-factor connection charges that consider lot size, landscaping type, and fixture efficiency to better allocate costs proportionate to predicted water demand. Case studies in Colorado highlight how these charges can incentivize more water-efficient development and avoid infrastructure costs. The report recommends utilities consider refined, multi-factor connection charges to encourage water conservation and development equity.
Running head EVALUATING ENVIRONMENTAL REGULATION1 EVALUATIN.docxcharisellington63520
Running head: EVALUATING ENVIRONMENTAL REGULATION
1
EVALUATING ENVIRONMENTAL REGULATION
2
Evaluating environmental regulation
David Bumford
Kaplan University
2/10/2014
Introduction
Throughout the most recent few decades, improvement of the environmental development has been putting more weight on firms to recognize, portray, investigate and report upon natural issues and effects. Numerous associations and endeavors are mindful that environmental issues are getting pressing in all parts of social life. In an exertion to secure nature, environmental regulation measures have been presented on both a required and voluntary support (Fiorino, 2006). Observing the profits of agreeability is essential for firms to act as per ecological laws and regulations. To keep our reality going in the right heading, we need to scan for elective asset in energy. Current researchers have thought of approaches to help in changing over renewable assets which incorporate wind turbines, biofuels, water, and the sun into vigor in driving what's to come.
Thesis statement: This paper looks to address environmental regulation through; expressing the reason for reusing programs, evaluating the effects of these projects on firms and consumers, and assessing the degree of these projects in accomplishing their motivation in ecological regulation.
To begin with, recycling programs in effort to control environmental regulation has significant purpose to the government, environment, and the society at large. Recycling redirects waste items from landfills through development of their functionality and strong recycling programs enhance neighborhood quality in life thus coming about to additional attractive environment to live. In addition, recycling projects assist to diminish greenhouse discharges in unsafe gases and conserves the common assets through utilization of few crude materials. Through Resource Conservation and Recovery Act (RCRA) federal government of U.S offers the rules and regulation governing disposal and handling of all waste products under their jurisdictions to maintain clean environment (Fiorino, 2006). The Universal Waste Rule (UWR) ensures hazardous waste collection requirements of lamps, thermostats, batteries and all other wastes which are threat to the environment. Moreover, all PVB waste products are controlled and regulated through Toxic Substances Control Act (TSCA).
Recycling programs lead to significant impacts to firms and consumers in different ways. Recycling programs makes employments through all the procedures included in transforming the waste material into convenient items and help to backing maintainable commercial enterprises as a few organizations depend of waste reusing to make business. Recycling projects assist to unite groups through school interest or different projects in nature's turf while furnishing an economical development in neighborhoods when waste decrease is made a necessity. These programs provide the consumers with modest.
This document discusses the Take Back the Tap campaign at the University of Kansas, which aims to reduce bottled water sales on campus and promote tap water instead. The bottled water industry exploits local water resources and sells municipal tap water back to consumers at a high price. However, bottled water is often no safer or cleaner than regulated tap water. The campaign seeks to educate the KU community about these issues and install hydration stations around campus to provide free, filtered tap water from a reusable bottle as a sustainable alternative to disposable plastic water bottles. Over 125 universities have implemented similar campaigns, with 84 banning bottled water sales altogether.
For my sustainability studio course, a team of three (myself, Kelsey Kamm, and Julieta Collart) set out to use the design process to change the way our campus perceives packaging and how we could make hydration more sustainable. The purpose of the project was to make immediate impact, hydration stations are being scheduled for installation this summer, and long term impact by providing a framework for other school and corporate campuses to follow.
The document discusses issues with the proposed California WaterFix system to build two new tunnels from the Sacramento River to pumping plants in the Delta. It argues that the project would be economically unreasonable and environmentally damaging, as it would negatively impact fisheries, ocean outflows, and potentially increase sea levels from shifting river flows. Instead, it recommends focusing investments on improving current Delta levees and fish screens to preserve marine life while also being safer and more reliable.
This document summarizes a policy brief that explores how investing in "blue-green infrastructure" (BGI) focused on environmentally-friendly water systems could generate jobs and economic growth in North Carolina. It notes that while North Carolina currently has adequate water resources, population growth and aging infrastructure are major challenges. Investing in BGI could address infrastructure needs while creating jobs across many sectors. The brief recommends policy initiatives to promote BGI development in North Carolina to improve health, drive economic benefits, and increase climate resilience.
LASaves is an online platform and text/email alert system designed to increase water conservation in Southern California through improved citizen awareness and engagement. It will provide consumers access to their water usage data compared to neighborhood averages and tips to reduce usage. The program aims to educate residents on the drought crisis and incentivize behavioral changes to save water and costs. A pilot with the San Gabriel Valley Water District will test using web/text tools to notify customers about exceeding usage thresholds. If successful, it could save millions of gallons of water and dollars while establishing a long-term conservation culture.
This document summarizes a student research paper on how different advertising appeals affect bottled water purchase intentions. The paper aims to understand how contextual and intrapersonal factors influence purchase decisions. It reviews literature showing bottled water is perceived as higher quality than tap water due to branding and marketing emphasizing natural imagery. However, taste tests show consumers cannot distinguish between the two. The student proposes to study how advertisement appeals could encourage more environmentally friendly behavior by reducing bottled water consumption. The document provides background on bottled water's large carbon footprint and waste. It establishes a need to understand what motivates purchases and how messaging could change consumption patterns to address climate change.
This document provides updated 2012 guidelines for water reuse in the United States. It was created through a collaborative effort between the EPA and USAID, incorporating input from over 300 water reuse experts. The guidelines were updated from the 2004 version to include new information on topics like potable reuse, agricultural reuse, and international water reuse practices. The document is intended to inform and supplement state regulations by providing technical information and implementation considerations to facilitate further development of water reuse.
The document discusses the need for investment in water infrastructure in the United States and the shortage of qualified water and wastewater operators and technicians. It notes that over a trillion dollars will need to be spent over the next 25 years to maintain aging water systems. Additionally, 33,000 operator jobs will need to be replaced in the coming years due to retirements. Bristol Community College received a grant to develop new training programs through its Blue Center for Water Technologies to address this need in the New England region and help create a pool of qualified drinking water and wastewater operators.
The Georgia Department of Defense Environmental Stewardship Branch exists to support Commanders and their Mission by reducing environmental liabilities and promoting the US Army Environmental Stewardship Program. The newsletter provides information on the branch's ongoing projects and activities for 2014, including its energy program to promote water and energy efficiency, upcoming environmental training opportunities, issues regarding funding of state parks and air quality compliance, cleanup and restoration efforts of past environmental issues, and natural resource conservation work involving bald eagles.
The document discusses the growing focus on sustainability in the food supply chain. It notes that the world's population and consumption are increasing dramatically, putting pressure on resources. Major retailers and suppliers are implementing sustainability strategies to reduce their environmental impact, lower costs, and meet customer demand. Successful strategies require commitment from senior leadership, cross-sector collaboration, and delivering financial benefits in addition to social and environmental goals.
This document summarizes a report on water use efficiency efforts among water suppliers in Washington state since the adoption of the state's Water Use Efficiency rule in 2007. The report found that most water suppliers have taken significant actions to improve efficiency, such as repairing leaks, implementing conservation rates, installing meters, and setting conservation goals. It also provides data showing progress in specific areas like leakage rates and adoption of efficiency measures. The document aims to establish a baseline for measuring continued progress in water efficiency.
1. The Penn State University
Advisor: Franklin Carter
Executive Team: John Cremo Jr., Michelle Germani, Austin Sepulveda
1
2. Water Issues and Research
Many obvious observations like the frequent rainfall and the green grass have been masking a serious
problem underground throughout Penn State. Although water use has reduced over the years in State
College, other water issues still appear in the community, one being a drought. John Gaudlip, OPP’s
Utility System Engineer for the Penn State Water supply reported that all of Penn State wells are lower
than normal. In response to this shortage, OPP put another well into operation, which should help meet
the University’s demand, but all well levels will have to be closely monitored to ensure that they don’t
start pumping air out of the wells. As resources dwindle, Penn State will have to either drill wells deeper
or increase the number of wells, both costly procedures.
According to Paul Ruskin, Communications/Public Affairs Coordinator for the OPP, for decades some
laboratories on campus had plumbing connections which ran water to cool refrigerated areas. This
practice essentially left a faucet running for many years and wasted a great deal of water. The practice
was tracked down and essentially eliminated. A new acoustic system has been developed to detect and
locate leaks early.
The Penn State University has put in a significant amount of effort to conserve water within the
community. Residential use accounts for 3/4 of all total urban water demand; therefore, in order to
make a dramatic difference in preserving water, the Penn State Office of Physical Plant has created
several projects for campus buildings that have had successful outcomes. Several buildings have been
retrofit since 2003.
According to Laura Miller, an Energy Program Engineer of the OPP, in 2003, the first three buildings that
were retrofit were Atherton, Porter and Shunk. Low flow fixtures including flush valves for water closets
and urinals were installed. Restrooms were refit with water saving faucets, and new showerheads were
installed. The annual savings predicted to be about 5,000,000 gallons, and that goal was achieved. From
this project, the 2007/2008 savings recorded as $57,500. In 2005, West Halls, one of five University
dormitories on campus had been retrofit. The restroom fixtures in those buildings used anywhere from
2 gallons per flush to over 10 and some showerheads were also delivering more than 10 gallons per
minute. Faucets were also unrestricted. The retrofits to these buildings were similar to that of the 2003
installments. The new showerheads that were put in were designed to deliver 2.5 gallons per minute,
the water closets used 1.6 gallons per flush, and the urinals use 1.0 gallons per flush. The faucets were
retrofit to deliver 0.5 gallons per minute. The annual water savings depicted 12,000,000 gallons. Dollars
saved in 2007/2008 amounted to $119,000. In 2006, 3 more buildings were redone using the same
techniques in the prior scenarios. Over 4,400,000 gallons were avoided and $37,000 in savings occurred
in 2007/2008. In 2007, 3 more buildings had estimated water savings of 8,000,000 gallons and $66,000
savings in 2007/2008.
Aside from installing water efficient utilities in buildings on campus, the Penn State Office of Physical
Plant had made other recent strides toward the conservation of water, according to Paul Ruskin. The
OPP is testing a waterless urinal at the physical plant building which has the potential to save the
university 40,000 gallons of water per year, about twice the amount of water the average person uses
annually. In addition, they are considering installing faucets that turn on only when hands are placed
underneath. The manufacturers claim a 60 percent decrease in water usage with this equipment. OPP’s
landscapers continue to select plants that are drought resistant, such as sedums, daylilies, liriopes, and
euonymous.
2
3. According to Paul Ruskin, University Officials have decided to join EPA's Sustainability Partnerships
Program (SPP) to further their efforts in conservation. As part of the event, audience members will be
able to take the sustainability pledge, sponsored by Penn State's Environmental Stewardship Office and
the Take Charge Committee. Those who sign up will pledge to change three behaviors over the week in
order to reduce their impact on the environment.
According to John Gaudlip, Utility Systems Engineer for the OPP, Penn State meters all water uses on
their system. The data collected from these recordings over the last couple of years indicates that
although the population has increased slightly, the water use has reduced (Please see exhibit 1 and 2)
The OPP thinks that this is the result at least in part to fixture replacement.
Target Markets and Segments
It is recommended that Kohler focus deriving demand in both the business to business market, the
homeowners market, and as well as the students (generation Y market) that attend the Penn State
University in State College, Pennsylvania. To supplement Kohler’s efforts in developing new business
opportunities in the business to business market, a portion of the campaign will be directed towards
consumers to provide additional incentives for businesses to become Kohler customers. In the business
to business market, a target that was identified is off campus housing companies for students. Penn
State is one of the largest universities in the country and the University Park campus exceeds over
44,118 students (Collegeboard.com) most of which live off campus. Throughout State College there are
57 off campus housing companies listed with Penn State (OffcampusLiving.com) and the major
companies have apartment buildings which allow them to accommodate large amounts of students in a
single location. One of these companies is A.W. & Sons. A.W. & Sons has 420 units that provide housing
to over 1,300 students. According to the EPA water savings calculator (Water Sense) products, over the
course of 1 year they would save $33,000. (See Exhibit 3). Acquiring a contract with A.W. & Sons and
other off campus housing companies would be a very profitable venture for Kohler and a wise
investment for their customers.
Another lucrative example within the business to business market is the Penn State University itself.
The university has over 900 buildings (psu.edu) and most of these buildings do not utilize water
conserving products and therefore are not taking advantage of the cost-savings and environmental
benefits that Kohler products could provide. It is recommended that Kohler take action now before
contracts are put into place to correct these problems. Other notable opportunities that currently exist
for Kohler in the State College market in terms of business to business sales is the State College Area
YMCA, the State College Area School District, and especially the variety of hotels (The Nittany Lion Inn,
The Penn Stater, etc).
The second target market that Kohler should direct its attention to is the homeowners market. As of
July 2008, there were 39,419 residents of State College, PA according to city-data.com. When
segmenting this market, it is recommended that Kohler focus on reaching the Generation x homeowners
and “savers” segment. The members of “generation x” are more inclined to purchase water-saving
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4. products because of their desire to cut costs wherever possible. Advertising Kohler products and
emphasizing their cost-saving performance over the appliances that the homeowner may already have
installed in his or her home is the primary focus when marketing to these individuals. Generation X
individuals are people who care about the environment and are more economically careful then
Generation Y. (Armstrong pg. 70) The “savers” segment, are the middle and middle-lower income class
(median income in the US according to the 2008 US Census was $50,233), who are concerned with
saving money on bills and may be willing to purchase an upper-end product for future savings.
The third target market is the students at Penn State (Generation Y) because they are future
homeowners. It is recommended to Kohler to invest in this segment now because of their potential to
become lifetime customers for Kohler. Kohler meets this segment’s desire to be a part of the green
revolution, and therefore has a great opportunity to capture a significant portion of this segment’s
future purchasers. According to earnmydegree.com, college graduates will make 1.5 times more
compared to those with only high school diplomas, thus meaning this segment will be able to afford
Kohler’s upper end products.
Integrated Marketing Communications Plan
The executive team will go through the Penn State Marketing Association, one of the suggested partners
for Kohler to partner with, to assist in the execution all public relations necessary to promote the event.
The message behind the campaign will be to increase awareness for water conservation, with the goal of
creating a need for consumers to save water. This message will also be supplemented with the idea
that saving water will also save consumers money on their monthly bills, and then providing them with
ideas of how to attain these savings. Here, not only will Kohler be the answer to the environment’s
problem, but also the solution to homeowners and businesses saving money.
The public relation deliverables that will be executed in this campaign will be press releases, Letters to
Editor, Facebook.com, weekly student news articles in all dormitories on campus (Stall Stories), and
announcements through the student radio station. The Collegian and Centre Daily Times, the two
dominant newspapers in Centre Country, will be used for press releases and Letters to the Editor. For
Facebook.com, an event will be created to advertise and formally invite students and citizens of State
College to the Save Water America event. This is where having partnerships with all the different
student will be helpful because those members can invite their friends on facebook.com to the event.
By having the executive team, PSMA’s 400 members, and other recommended partners post a status
update for the event throughout the days listed in the campaign on their facebook.com accounts,
promotion for the event will be constant and be frequently seen by all of their friends. Free radio
announcements on WPSU radio will reach students and faculty regularly to inform them of the event.
Stall story postings in dormitory bathrooms will address the issue of water usage in a location that water
is often wasted. Postings in on-campus gyms and classrooms will not only reach the students, but the
faculty as well. By physically speaking in the classroom, the speaker will be able to directly inform the
instructor and students of the event and its purpose.
4
5. The direct marketing deliverables that will be executed in this campaign will be direct mail, e-mail
marketing and door-to-door leaflet marketing. The direct mail will be targeted towards businesses that
were suggested as primary targets in the business to business market. The e-mail marketing campaign
will be directed towards the 787 students groups (psu.edu) at Penn State’s University Park. The door-to-
door flyering will be targeting large residential neighborhoods and the car flyers will be executed at Wal-
Marts, Giant Food Stores, Wegman’s, and downtown parking lots in State College to target the vast
majority of different consumer groups in State College (Please see exhibit 4 for images of the brochures).
It is anticipated that word-of-mouth marketing will be generated as a result of these efforts.
The advertising deliverables that will be executed in this campaign include lawn signs and facebook.com.
Lawn signs will be strategically placed in neighborhoods that fall into our target market of middle-class
and lower middle class consumers (Please see exhibit 5 for an image of the lawn sign/flyer). In addition,
these signs will also be placed in high volume traffic areas.
The integrated marketing communication plan has 12,120 marketing/advertising deliverables with the
goal of a ten percent success rate. However, due the UNICEF’s water walk that is going to be heavily
marketed by the Penn State Marketing Association through a separate budget and marketing campaign,
the event plans on having over 1,000 participants (of all ages), which of whom will see the Kohler tent
and their displays. (Please see exhibit 6 for the IMC schedule).
To induce people to go to SaveWaterAmerica.com/PennState, the website address will be included on
all marketing/advertising deliverables and will be included in all announcements (Radio, press releases,
classroom announcements, Facebook.com status updates, Facebook.com event page).
Event Details
Date: March 21, 2010 (First day of World Water Week)
Time: 1:00 PM-4:00 PM
Location: HUB Lawn, University Park Campus
Partnerships
Our water event will be amplified by the numerous partnerships that we will have. Our partnerships will
help us increase awareness and generate more sales leads in an attempt to increase purchases at the
Save Water America event and at SaveWaterAmerica.com/PennState. The key partnership for the
integrated marketing communications plan will be the Penn State Marketing Association. PSMA is the
second largest student run organization at Penn State with over 400 members. A partnership with
PSMA will allow us to get our mission out to the entire campus with the help of advertising and non-
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6. profit divisions. PSMA’s massive size and student enrollment would allow for advertising methods
unattainable with a small group such as door to door marketing.
The other key partnership will be with the UNICEF’s The Tap Project. The Tap Project’s mission is to
work till the day that zero children in the world are dying from water-related diseases. The week of
March 21st till the 28th is the World Water Week, and the Tap Project will be executing a majority of its
fundraising events. One of the fundraising events is the Water Walk, which will be held on Penn State’s
campus on March 21st. It is recommended to Kohler to become a partner with The Tap Project and
support this event, preferably with a percentage of the purchases made at the Save Water America
event going towards The Tap Project’s fund
Habitat for Humanity, one of Kohler’s corporate partners, also has a large presence on campus as a Penn
State student organization. A partnership with this group would provide more credibility to our project
because of the popularity of Habitat for Humanity. Their well known name would attract more people
to the event, which should increase brand awareness for Kohler and generate potential sales or sales
leads. Our event would be in conjunction with a Water Walk which would appeal to Habitat for
Humanity’s philanthropic initiative.
It is recommended to be partnered with the student film organization. This organization is always
looking for new projects and filming our event and editing it to appear as a documentary would present
them with a unique challenge. The executive team has spoken to the Student Film Organization and this
is something they are interested in doing. The film could then be posted on Kohler’s website or turned
into a commercial showing the impact of Kohler on the community.
Partnering with ecological clubs such as Sustainability Coalition, Society for Human Resources,
Environmental Society, Sierra, and other similar clubs would help us raise awareness and provide us
with the man power necessary to bring more people to the event. These clubs see the value in Kohler’s
water efficient products and realize the impact it has on the environment.
The State College Borough Water Authority has the same goal and message of water conservation and
sustainability as Kohler does. A partnership with them would not only provide credibility towards
Kohler’s mission to conserve water, but they would also be helpful in reaching out to the entire
community of State College through their website, board meetings, and newsletters. This then would
attract a greater number of people to the event and not solely Penn State students. This group of people
would be more likely to purchase Kohler’s environmental friendly products at the event.
For entertainment purposes at the event, Penn State Sports Properties is recommended. PSSP is
responsible for all corporate sponsorships on Penn State’s campus, which would provide Kohler and the
executive team access to free Pepsi products and Gatorade products which could be given to
participants of the Water Walk and those attending the Save Water America Event. In addition, PSSP
will also provide an opportunity for the Penn State athletes to get involved and be present at the event.
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7. Budget
Marketing Deliverables Quantity Cost
Brochures 5,000 $176.75
Flyers 7,000 $221.08
Lawn Signs 100 $85.00
Envelopes 20 $2.00
Stamps 20 $8.80
Total 12,120 $493.63
Works cited
"KOHLER Water Conservation: Bathroom Faucets: Residential Products: Water-Saving Products." Kohler
Kitchen and Bath Fixtures and Faucets. Web. 24 Jan. 2010.
<http://www.us.kohler.com/savewater/products/residential/faucets.htm>.
"KOHLER Water Conservation: High-Efficiency Toilets: Residential Products: Water-Saving Products."
Kohler Kitchen and Bath Fixtures and Faucets. Web. 24 Jan. 2010.
<http://www.us.kohler.com/savewater/products/residential/toilets.htm>.
"KOHLER Water Conservation: Showerheads and Handshowers: Residential Products: Water-Saving
Products." Kohler Kitchen and Bath Fixtures and Faucets. Web. 25 Jan. 2010.
<http://www.us.kohler.com/savewater/products/residential/showerheads.htm>.
Marketing: An Introduction. Pearson Custom/Prentice-Hall, 2007. Print.
"Penn State University Park."
http://collegesearch.collegeboard.com/search/CollegeDetail.jsp?collegeId=4136&type=qfs&skey=penn
state
"Penn State University Off-Campus Living." StudentAffairs.psu.edu. Web. 25 Jan. 2010.
<http://www.sa.psu.edu/ocl/realtors.asp>.
Ruskin, Paul D., John W. Gaudlip, and Laura J. Miller. "PSU's efforts toward water conservation." E-mail
interview. 13 Jan. 2010.
"Unicef." http://www.feelgoodfastfood.org/wordpress/wp-
content/uploads/2009/03/tap_project_unicef_logo.jpg
"UP -West Halls PSU OPP Energy." Welcome PSU OPP Energy. Web. 24 Jan. 2010.
<http://energy.opp.psu.edu/projects/gesp/gesp-projects/copy5_of_hazelton/>.
"WaterSense Water Savings Calculator | WaterSense | US EPA." U.S. Environmental Protection Agency.
Web. 25 Jan. 2010. <http://www.epa.gov/watersense/calculate_your_water_savings.html>.
7
8. Exhibit 1: Number of Accounts and Average Day/Peak Use in State College (provided by the State
College Water Borough)
Year No. of Accounts Average Day Use
2000 11,965 5,382,169
2001 12,130 5,499,438
2002 12,333 5,698,581
2003 12,561 5,710,422
2004 12,810 5,317,014
2005 13,003 5,363,717
2006 13,164 5,131,701
2007 13,272 5,246,074
2008 13,437 5,054,740
2009 13,795 4,993,444
Exhibit 2: Total Gallons Pumped and Average Daily Use
Year Total Gallons for Year Average Gallons per Day
2000 1,969,874,000 5,382,169
2001 2,007,295,000 5,499,438
2002 2,079,982,000 5,698,581
2003 2,084,304,000 5,710,422
2004 1,946,027,000 5,317,014
2005 1,957,756,705 5,363,717
2006 1,873,071,000 5,131,701
2007 1,914,817,000 5,246,074
2008 1,850,035,000 5,054,740
2009 1,822,607,000 4,993,444
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9. Exhibit 3: A.W. & Son’s
Calculate Your Water Savings
Answ er questions 1 through 4 below . Type the number of households in cell B5. Use the pulldow n menus provided in cells B6 through B10 to answ er
questions 2 through 4. Estimates of the amount of w ater and energy that you can expect to save by installing WaterSense labeled products w ill appear in
the “Results” area. Last Updated: 11/3/2008
To learn more about this calculator, go to: epa.gov/watersense/calculator/how_works.htm
Inputs
1. Number of Households: 420
2. Number of People in Household: 3 <-- National average is 2.6.
3. Time Frame: 1 Year
4. Products: Toilets and Faucets
>> Year existing toilets were installed: Don't know
>> Method for heating water: Electricity
Results
That's Like… Or About…
Water saved by choosing the
5.4 million gallons 8 Olympic-size swimming pools $33,000
WaterSense label…
Energy saved is about... 40,000 KWh of electricity 3 households' annual electricity usage $4,000
Only products that are independently tested to meet EPA criteria for water efficiency and performance carry the WaterSense label. For a complete list of
WaterSense labeled products, please visit: epa.gov/watersense/pp/lists.htm
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12. Exhibit 6: IMC Schedule
March 8th-13th Sunday Monday Tuesday Wednesday Thursday Friday Saturday
E-mail X - - - - - -
Marketing
Direct Mail X - - - - - -
Brochures X - - - - - X
-
Door-to-door - - - - - X
Leaflets
-
Car flyers - - - - - X
Facebook.com X - - - - - -
Statuses
Creation of X - - - - - -
Facebook.com
“Event”
Collegian PR - - - - - - -
Release
Centre Daily - - - - - - -
Times PR
release
Lawn Signs X - - - - - X
Stall Stories X - - - - - -
Classroom - - - - - - -
Announcements
Radio X - X - X - X
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13. March 14th-21st Sunday Monday Tuesday Wednesday Thursday Friday Saturday
E-mail X X X X X X X
Marketing
Direct Mail X - - - - - -
Brochures X X X X X X X
Door-to-door - - X - - X
Leaflets -
-
Car flyers - - X X X X
Facebook.com X X X X X X X
Statuses
Creation of X - - - - - -
Facebook.com
“Event”
Collegian PR X - - - - - -
Release
Centre Daily X - - - - - -
Times PR
release
Lawn Signs X X - - - - -
Stall Stories X - - - - - -
Classroom X X X X X X -
Announcements
Radio X X X X X X X
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