Based on research from EMA, these slides examine what it means to be data-driven and how organizations can use data analytics to achieve business outcomes. William Schoeppner, EMA Research Director, highlights some of the key findings from the research, including: - Perception of maturity and culture is high; however, perception of an organization’s strategy to be data-driven is not as strong - Increased workflow and process automation are requirements for a strong platform in any organization striving to reach maturity in being data-driven - Resources and leadership are key factors preventing an organization’s maturity from being data-driven