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The interactive spectrum
The document discusses a study analyzing how UK regional newspapers use Twitter. It finds that while newspapers traditionally acted as regulators and moderators of public discourse, on Twitter they engage in more informal, personal, and interactive content like fan chat, recommendations, answering questions, and retweeting. A chart shows the majority of tweets from regional newspapers fall into the categories of personal preference, commentary, and newsgathering rather than traditional news headlines. Coding categories for the different types of tweets are also listed.
The interactive spectrum
- 1. The interactive spectrum:the use of social media in UK regional newspapers
- 2. “Social media isaffecting the role of the journalist as the traditional regulator and moderator of public discourse” (Hermida et al., 2011).
- 5. Coding categories Traditional: Parentsand baby rescued from fire after arson attack http://ow.ly/8k3A9 Informal: I’ll deal with the inept spinning behind the @leicester_news Twitter account on my blog tomorrow. Personal: A beautiful morning for a walk Sharing: RT @bytherivers: We're playing an acoustic set at the Musician on the 28th Dec! Interactive: @SportingbetMark It was pretty tough – as was their scrum
- 6. Twitter interactivity tipexxed thisisleics SteveBaileyEcho Traditional Informal Personal David_MacLean Sharing Interactive martin_crowson Bournemouthecho 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
- 7. Personal preference Commentary Fan chat Reader chat Recommendations Family life Answer questions Liveblogging Retweeting Story colour Sharing photos
- 8. Newsgathering Brand loyalty Accountability
- 9. Contact Lily Canter PhD Student TheUniversity of Sheffield lilycanter@yahoo.co.uk
- 10. Appendix: Twitter codingcategories Traditional Sharing: external Headline with link to own website Retweet external user’s content Promotional link to own website Share external user’s content (inc. lists) Informal Link to website story with personal message Interactive: colleagues Informal news (including live updates) @ colleague Comment (inc. comment on current affairs) Informal message to readers Asking a question of colleague Personal Interactive: external Non-work related comment @ another user (directly addressing Non-current affair related comment them, not simply acknowledging Interactive/sharing with friend (no direct them) work relevance) Asking a question of readers Asking readers to do something (inc. Sharing: colleagues send in photos) Retweet colleague’s content Setting up vote Share colleague’s content (inc. lists)