The document provides information about the 2012 Human Resources Forum event taking place in Milan, Italy on November 27th, 2012. The forum will be hosted at Palazzo Mezzanotte and organized by Comunicazione Italiana. It is a one-day event featuring talks, workshops, and business matching meetings on topics related to human resources management. Over 1,500 attendees are expected, including HR directors and managers from companies and institutions. The goal is to discuss challenges in the economic and labor market and identify solutions through knowledge sharing and networking.

1. NEW LOCATION:
MILAN, 27TH NOVEMBER , 2012 FOCUS ON LABOUR. 2012 FORUM DELLE
PALAZZO MEZZANOTTE, PIAZZA AFFARI RISORSE UMANE
Organized by:

2. THE ITALIAN BUSINESS SOCIAL MEDIA
Comunicazione Italiana is the first Italian Business Social Media. Our mission is to create connections between the members of our
community and prominent decision makers and opinion leaders from institutions, companies and universities. Comunicazione
Italiana boasts a network of 20 associations and more that 51,000 managers and professionals from the HR, communication and
COMUNICAZIONE ITALIANA
innovation sectors as well as from the meeting industry.
OUR PORTFOLIO OF CLIENTS
About us

3. 2012 HUMAN RESOURCES FORUM WHY PARTICIPATE
THE HUMAN RESOURCES FORUM
2012 FORUM DELLE The Human Resources Forum is the annual Italian meeting for HR management Participating at the HR Forum means getting in touch with the main Italian HR
RISORSE UMANE
industry. It represents a unique opportunity to meet, debate, learn and attract players. The Forum is organized for corporate top managers, HR directors, training
talents as well as to establish and strengthen relations with the Italian political, and recruiting managers, head hunting and executive research companies, insti-
economic, scientific and social communities. tutional representatives and economic experts.
It is the only event in this sector where participation is completely free. An ex- It is a unique opportunity for knowledge sharing and getting in touch with
Event Concept and Goals
clusive and innovative meeting experience for companies, institutions, public the decision makers.
administration, universities, business schools, industry associations and trade The HR Forum is expression of Comunicazione Italiana’s business social network
unions. which includes more than 52,000 top managers and decision makers from the
The event will feature talk shows, Business Matching meetings, Benchmarking Italian labour market.
Groups, recruiting opportunities, interviews and thematic workshops and will be
a good business networking opportunities with HR directors, top managers and
industry professionals.
The Forum main objective is to gather HR directors and managers, businessmen,
CEOs, opinion leaders, media, university and institutional representatives in order
to identify shared solutions to meet the current challenges in the economic,
social and professional sectors.
Organized by:

4. OUR FIGURES
2012 FORUM DELLE The Human Resources Forum is a B2B event. Participation is free of charge Since its first edition hosted at Palazzo dell’Informazione in Rome (27
THE HUMAN RESOURCES FORUM
RISORSE UMANE
and open to more 1,500 attendees such as: speakers and 527 attendees) to its last edition hosted at Auditorium Parco
HR directors, institutional and corporate top managers, HR managers, trai- della Musica (with 1,197 attendees; 30 official partners; 82 speakers);
ning directors, businessmen, journalists, innovators, digital leaders, univer- over the years, the Human Resources Forum has generated a growing in-
sity professors. terest.
Chart by category Chart by region To see all Human Resources Forum participants,
please follow the link below:
http://www.forumHR.it/partecipanti.html
Participants
Organized by:

5. THE HUMAN RESOURCES FORUM KEY PLAYERS
2012 FORUM DELLE
The Human Resources Forum is based on Comunicazione Italiana’s relational
THE HUMAN RESOURCES FORUM
RISORSE UMANE Keynote Speaker
database which includes 733 speakers from universities, corporate, institu- 20-min speech from the podium during the opening session with the support
tional and media sectors. of multimedia facilities to provide a significant contribution to the HR sector in
In 2012 edition, the Forum will involve 140 key players who will attend all terms of contents.
scheduled sessions in at least 4 parallel conference rooms.
Speaker
82 SPEAKERS In 2011 EdITIOn
Participation in talk shows without any support of multimedia facilities.
Speaker HR Innovation Practice
20-min intervention with possibility of multimedia presentation to share the
best practices in this sector.
Key Players
Organized by:

6. OUR PARTNERS
2012 FORUM DELLE
The HR Forum is inspired by crowdsourcing. The Forum is based indeed on 4 good reasons to become our partner:
THE HUMAN RESOURCES FORUM
RISORSE UMANE
its partners’ contributions in all its stages, from the planning to the realization
of the event. Our partners share the event objectives with the organizers Contents: Promoting the culture of communication and marketing by
and take this opportunity to promote their image, to highlight their expertise disseminating national and international best practices.
and to promote best practices. It is also an unprecedented opportunity to
create new business opportunities and to directly interact with over 1,500 Visibility: High brand visibility thanks to our national and international
participating managers and professionals. media plan which includes ads on monthly and weekly magazines,
newspapers, online magazines, press agencies; outdoor communication as
Our Partners include: well as high media exposure thanks to our media partners’ coverage on
Companies in the following sectors: Technology, Internet, national and international press.
Telecommunications, Energy and Environment, Bank and Insurance, Food
Business Networking: Great networking opportunities before and after
and Beverage, Fashion and design, Entertainment, Transports, Tourism,
the event. Possibility to establish and strengthen relations with the Italian
Chemical and Pharmaceutical, Communication and Marketing, MICE and
largest business community in the communication and marketing sector as
Publishing. well as with over 600 HR leaders coming from the main Italian companies.
Institutions, Local and Central Public Administration.
The main national and international Category Associations, Business Matching: Access to the reserved area with the possibility of
Partner
Organizations and nGOs scheduling and arranging an agenda of one-to-one business meetings.
The most prominent national and international Universities and
Business Schools.
national and international Media Companies.
Organized by:

7. HR FORUM: THE EVENT DIMENSIONS
THE HUMAN RESORUCES FORUM
2012 FORUM DELLE The Human Resources Forum is brimming with innovation and contents with around 50 working sessions in one single day and in one single.
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Plenary: The main hall will host 2 plenary Business Matching: it’s the
Benchmarking discussions:
sessions (duration: 1hr and 30 min each). Prominent new format which envisages
• HR Bank&Finance
speakers will address the main important issues the organization of one-to-one BUS IN ES S G
MAT CHIN • HR Consumer
related to HR management, innovation and labour 15 min. private meetings with • HR Pharma, Medical and Wellness
market. HR directors and top managers of the main • HR Automotive
Italian companies. • HR Tourism
• HR Technology/Telco
Conferences: Four parallel conferences will run
• HR Food&Beverage
simultaneously in four different conference halls to The Hiring Companies: 10/20 min speeches by • HR Energy
discuss the hottest topics on human resources corporate recruiting managers who will present
management (duration: 1 hr). They will be co- their 2012-2013 recruiting plans and job
organized by Comunicazione Italiana and the opportunities.
Forum’s Partners.
HR Innovation Practice: 15/30 min consecutive
Workshop: one-hour in-depth workshops in sessions in the HR Innovation Practice Hall with
two separate halls on specific topics for an managers who will present innovative case histories
Format
increasingly more demanding and focused with multimedia support.
audience. Workshops are exclusively organized by
the Forum’s Partners with the eventual collaboration Benchmarking Group: comparison of
of Comunicazione Italiana. performances and projects
Organized by:

8. ATLANTE DELLE RISORSE UMANE 2012/2013
THE HUMAN RESOURCES FORUM
2012 FORUM DELLE
RISORSE UMANE The Human Resources Atlas represents the main cross-media knowledge map Users’ profile: HR management professionals, professors, decision makers,
in the HR sector. It is the official HR Forum catalogue as well as a useful guide journalists.
to learn more about the most prominent Italian training and HR management
key players. Distribution and circulation: The Atlas is issued on annual basis and is
printed in 7,000 copies. It is distributed to around 800 Comunicazione Italiana’s
Contents: The HR Atlas’s main objectives are fostering and facilitating stakeholders and opinion leaders, in the main bookshops and during the main
knowledge sharing and business networking. Thanks to 10-year interaction with events in this sector.
the Italian business community, the Atlas includes 260 pages of contacts,
contents and professional relations which are also available in the online How to be included: you can join one of the Forum Partnership Programs
version. It represents a unique instrument to get in touch with the main Italian or book an editorial and/or advertising space. For more information, please
decision makers through the Communityemail option. contact: marketing@comunicazioneitaliana.it
Cross-mediality: The Atlas represents a unique editorial cross-media project
in the HR sector. The Atlas’s hard-copy version includes the Forum main contents
and the “HR Map” as well as all contact details and profiles of the most
prominent corporate and institutional HR mangers. The online Business Social
HR Atlas
Networking platform aims at enabling its users to get in touch with the leading
business and public administration’s decision makers.
Organized by:

9. COMPANIES MEET THE BEST CANDIDATES AT THE RECRUITING DAY
THE HUMAN RESORURCES FORUM
2012 FORUM DELLE
RISORSE UMANE The Human Resources Forum boosts Format Key Players Participants
the Italian labour market by inclu-
ding the “Recruiting Day” in its for- Candidates will have the opportunity Companies, Universities, Business We expect the participation of both
mat. It is an initiative which enables to participate free of charge at the Schools, Placement Offices, Head young and high-profile candidates
companies to meet ad select the Human Resources Forum as well as at Hunters, Temporary employment thanks to the involvement of the pla-
best talents as well as enables can- the Recruiting Day by registering on agencies, temporary job placement cement offices from all Italian Uni-
didates to get closer to companies, the event website www.forumhr.it agencies, Institutions, central Public versities along with the major Italian
understand their core business and Administration representatives will recruiting companies and online job
values and be aware of their job op- liven up the recruiting day conference searching agencies.
portunities for 2013. RECRUITING hall through the intervention and par-
ticipation of top managers and HR di-
Recruiting Day
rectors, corporate presentations,
27 NOVEMBRE
interviews and debates and the orga-
nization of training workshop for can-
didates. The participating hiring
companies will have a desk or lounge
corner in the Underground area where
candidates will have the opportunity
to make interviews and collect infor-
mation materials.
Organized by:

10. BUSINESS
MATCHING BUS IN ES S
MAT CHIN G
MEETING WITH DECISION MAKERS
THE HUMAN RESOURCES FORUM
2012 FORUM DELLE Counicazione Italiana’s Business Matching Program is one-to-one business meeting format which
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will give you the opportunity to request closed-door exclusive meetings (15 min. each) with
Italian key leaders in the innovation, HR and training sectors. The program is intended for top
Business Matching Program
managers and supplying companies in the services, consulting and training sectors.
BUS IN ES S
Comunicazione Italiana boasts a relational database and network of 733 speakers including MAT CHIN G
corporate and public administration top managers. Many managers have already confirmed their
availability for the Business Matching Program. You can see the profiles of people you can meet
in the reserved area upon request.
Distribution of professionals by areas of activity
The decision makers you can privately meet at the Forum are:
CEO
Managing director
HR dIRECTOR
Organization, Training and development directors
Internal Communication directors
Organized by:

11. TOPICS HR Care HR & Reputation
- Unconventional Employer Branding; corporate - Human Resources Reputation: how people
THE HUMAN RESOURCES FORUM
2012 FORUM DELLE Hr Management strategies for market competitiveness. enhance companies
RISORSE UMANE - People engagement: Sustainability, diversity, - Competence development: intervention areas to - Corporate culture: identity and values which
welfare. What’s the HR future? better play one’s role. join people and define business.
- Change and flexibility. How to manage the - Corporate welfare: efficiency and staff
human resources during crisis period. motivation policies.
- Growth and competitiveness: new challenges Hr & Technology
- Outplacement: career transitions which lead
for companies. - Collaboration to innovate: the future of
people to change.
- Human resources management for small and interactive resources.
- Organizational environment and wellness:
medium enterprises. Approaches and case analysis and improvement of corporate heath.
histories. HR & Labour
- Organizational Change Management: - Executive search: assessment of internal
organizational changes and future challenges. HR &Training
resources and support to Board to guarantee
- developing people: strategic incentives for - Talents’ management: identifying, motivating
high level of leadership and development of
labour reorganization and keeping human capital
leaders.
- Leadership patterns and corporate culture:
- Tourism Management to re-launch the country
coaching benefits in companies
Hr & Legal and generate employment. Toward Expo 2015.
- From team building to outdoor training:
- Change in the labour law and industrial - Identikit of who is looking for job opportunities
experiences that move people.
relations: experts take the floor. and the most wanted profiles in 2013:
- Work life balance: less stress more flexibility to
Topics
- Labour meets legal: Legal regulation of discussion among recruiting managers
succeed in your job.
transitional labour market. - new Company: hiring strategies and start-up.
- The labour market reform: What’s new?
Organized by:

12. Sala Parterre Sale Blu Sala Gialla Aula Educational
MAIN CONFERENCES: WORKSHOP HALL: HR INNOVATION PRACTICE: CROSSMEDIA TRAINING:
THE HUMAN RESOURCES FORUM
2012 FORUM DELLE
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The Main Hall can seat 450 2 Blue Rooms which can seat 70 The Yellow Room can seat 50 The Education Room can seat 21
participants and will host the participants and will host 10 participants and will host the participants and is set-up with 21
Opening Session in the morning as workshops promoted and co- presentations of case histories by multimedia desks. It will host 5
well as the main conferences, the organized with Comunicazione partner companies. duration: 15/30 training sessions (duration: 1/2 hrs).
interviews to the Forum key players Italiana’s content partners. min each.
and the Show Speeches of the Main Participation is subject to availability
Guests. Participation is free upon pre- Participation is free upon pre- and to the payment of a fee.
The Conference Area
The Closing Session will take place in registration. registration.
this hall at 16.30 hrs.
Participation is open and free of
charge upon registration online or
onsite at Palazzo Mezzanotte.
Organized by:

13. Palazzo Mezzanotte Area Networking Official & Main Partner Sala Parterre Area Interviste
THE HUMAN RESOURCES FORUM
2012 FORUM DELLE
RISORSE UMANE
SALA PARTERRE
networking Area for Main/Official Partners
networking Area for Main Partners
Logo Placement
1 2 3 4
Media, Main & Official Partners
AREA NETWORKING MAIN & OFFICIAL PARTNER
Press Corner for Media Partners
Main Hall
RECEPTION
Organized by:

14. Area Networking Partner Area Networking Partner
THE HUMAN RESOURCES FORUM
1 SALA SALA BLU
EDUCATIONAL WORKSHOP
CROSS-MEDIA
2 TRAINING 70 posti
RECRUITING ZONE
ROMAN
ExCAVATIONS 20 posti
3 BENCH-
RECRUITING MARKING
DAY SALA BLU GROUP
Stand Recruiting
4 SALA GIALLA
WORKSHOP
BUSINESS Stand HR Partner
Underground Area
KNOWLEDGE BENCH-
5 70 posti MARKING
50 posti
Benchmarking Group
GROUP
Business Matching
6
BUSINESS
MATCHING
1 2 3 4 5
NETWORKING HR PARTNER ZONE BUSINESS
6 7 8 9 10 11 MATCHING
Organized by:

15. MAIN PARTNER OFFICIAL PARTNER CONTENT PARTNER
Premier Logo placement on all communication Logo placement as Official partner on all event Organization of a Conference (duration 1 hr 30 min),
THE HUMAN RESOURCES FORUM
2012 FORUM DELLE materials and in the event ad campaign. materials and in the advertising campaign. creation of an event webpage on the business
RISORSE UMANE Organization of a Conference (duration 1 hr 30 min), Marketing materials (brochure or gadget) included social in collaboration with Comunicazione Italiana.
creation of an event page on the business social in the welcome bag. Logo placement on online communication.
media and promotional activities with exclusive Opportunity to deliver a speech during the Main 9 sq. m turnkey lounge area in the Underground Area
DEM and recall. Sessions. (one 9 sq. m module).
Marketing materials (brochure or gadget) included in 4 coloured dossier pages on the HR Atlas Double dossier page on the HR Atlas.
the welcome bag. Double full-page ad on the HR Atlas One ADV page on the HR Atlas.
Opportunity to deliver a speech in the Opening One complete 9 sq. m. turnkey booth (No. 1 per 9
plenary Session. sq. m module) in the Main Conference Hall. Euro 8.000 + VAT
Opportunity to deliver a speech during one of the
Partnership Program
Main Conferences. Euro 16.000 + VAT
6 dossier pages on the HR Atlas
Double full-page ad on the HR Atlas
A complete 18 sq m turnkey booth (No. 2 per 9 sq.
m. modules) in the Main Conference Hall
Euro 35.000 + VAT
BUSINESS MATCHING PARTNER PARTNER HR INNOVATION PRACTICE
Logo placement on online communication. Logo placement on online communication Intervento Speaker 15’ nella Sala “HR Innovation
Possibility to request up to 10 arranged meetings Marketing materials (brochure or gadget) included Experience”
(max. 15 min. each) in the Business Matching Area. in the welcome bag. Salottino “chiavi in mano” spazio Underground mq 9
Business Matching Space Opportunity to deliver a speech in one of Forum (n. 1 modulo).
Session.
Euro 5.000 + VAT One page on the HR Atlas Euro 1.800 + VAT
9 sq. m turnkey lounge area in the Underground
Area (one 9 sq. m module).
Organized by:
Euro 3.000 + VAT

16. ADDITIONAL SERVICE TO THE PARTNERSHIP PROPOSALS
THE HUMAN RESOURCES FORUM
2 DEM to send personalized invitations to your workshop to Comunicazione Italiana’s relational database (51,000 members) 3.000
Creation of an event webpage and promotional activities on HR Forum Linkedin Group (2,038 members) and C.I. Facebook (16,300 members) 1.000
Audio/video recording of the session 1.500
Photographic coverage with min. 4 shots for the speaker + personalized photo coverage at your booth. 500
Database of participants to the workshop (exclusive service for partners only) 1.500
Database of participants to the Forum (exclusive service for Main and Official partners only) 5.000
Additional services
Turnkey lounge area (9 sq. m) 1.500
Area to be set up by the client 500
Ad pages in the HR Atlas 800
Personalization of the Atlas bookmark or ADV on the inside front/back Atlas covers (exclusive service for Main and Official partners only) 5.000
Logo placement on Atlas’s front and back covers (exclusive service for Main and Official partners only) 8.000
Interview recorded at the Forum in Comunicazione Italiana’s format 500
Personal Affairs Interview in Comunicazione Italiana’s format 800
Corporate video reportage in Comunicazione Italiana’s format 1.500
Organized by: