The document discusses advanced technical SEO and the importance of conducting technical audits. Key points include analyzing server logs, understanding crawls, and utilizing tools like Bing Webmaster Tools. It emphasizes combining data for improved website performance and highlights three actionable takeaways for conducting audits.

1. Advance Technical
Reports?
Andrew Halliday
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2. About me
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3. How many people do
Technical SEO?
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4. How many people do
Technical Audits?
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5. How to do advance
Technical Audits?
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6. What is the difference
between Server Logs and
Crawls?
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7. @ahalliday #SLManc16

8. Getting the data

9. What info can
you get from
Server Logs
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10. Crawling your Website
http://bit.ly/2ge7Wfd
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11. What info can you get from
crawling your Website
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12. Combine the Data
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13. What to look for?
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14. Unicorns?
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15. Marginal Gains
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16. Three Takeaways
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• Look in your logs

17. Three Takeaways
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• Install Bing Webmaster Tools

18. Three Takeaways
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• Combine the data

19. Now Go and do Advance
audits
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20. Thank you
Any Questions?
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