The Green Story - Indonesia


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Our YCA Rangga in Jakarta looks at what is being done to help protect the environement. He interviews consumers, NGOs and his social network to find out the general mindsets of people in Indonesia and comes up with some interesting insights.

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The Green Story - Indonesia

  1. 1. YCA GO GREEN - Research Finding Prepared by M Rangga WK Bates141 Jakarta -5 th Augustus 2011-
  2. 2. Content <ul><li>A. Research Method: </li></ul><ul><li>Questioner </li></ul><ul><li>1 on 1 interview (Indonesian Youth) </li></ul><ul><li>1 on 1 interview (Environment NGO) </li></ul><ul><li>Q & A On Social Media (Facebook & Twitter) </li></ul><ul><li>Company research by online </li></ul><ul><li>NGO research by Online </li></ul><ul><li>Government research by online </li></ul><ul><li>B. Conclusion </li></ul><ul><li>Overall conclusion </li></ul>
  3. 3. A. Research Method
  4. 4. Questioner Questioner distributed to 25 people aged 19 – 27 years old living in Jakarta.
  5. 5. Answer no.1
  6. 6. Answer no.2
  7. 7. Answer no.3
  8. 8. Answer no.4
  9. 9. Answer no.5 In what form have you done it? Reuse product Separate garbage Reduce Plastic Bag (ECO Bag) Using used paper Try to never use bamboo chopstick Paper less Giving a milk pack to the recycle place Using tumbler instead of plastic bottle
  10. 10. Answer no.6
  11. 11. Answer no.7
  12. 12. If you want to participate, what kind of program or campaign that appeals to you? Bike to work Save paper Green roof top Plant a tree No Plastic Bag Gardening Movement Car pool movement Eco program Use mass transportation Answer no.8
  13. 13. 1 one 1 interview (Indonesian Youth)
  14. 14. Video Interview Indonesian Youth
  15. 15. Summary of Questioners & Video interview <ul><li>Most of the respondents feel that there’s problem within their environment </li></ul><ul><li>and they see that trash as the main problem which need to be solved </li></ul><ul><li>immediately in Jakarta </li></ul><ul><li>They see themselves, as individual, actually responsible for this environmental </li></ul><ul><li>problem. However, government also expected to play an important role to </li></ul><ul><li>solve the issue </li></ul><ul><li>Most of the respondents have tried to do something for the environment and </li></ul><ul><li>they tend to choose simple and actionable act such as using used paper, bring </li></ul><ul><li>tumbler or reduce plastic bag usage </li></ul><ul><li>Respondents has low awareness of environmental campaign , however they </li></ul><ul><li>actually has high willingness to join if they knew. There are variety of answer </li></ul><ul><li>of type of campaign that appeals for them, ranging from gardening to bike to </li></ul><ul><li>work. </li></ul><ul><li>Respondent has low awareness of what environment NGO’s doing. </li></ul>
  16. 16. 1 one 1 interview (Environment NGO)* *By Phone
  17. 17. Name : Abdul Halim Age : 27 years old Occupation: KIARA (environment NGO) researcher Phone number: +62 815 53100 259 Abdul Halim is 27 years old man working as researcher at KIARA (environment NGO). In his perspective, until today his life and his surroundings are not yet environmentally friendly and his concern mainly rely on the water pollution especially polluted river in Jakarta and how Jakarta’s people don’t have the awareness of keeping their river clean. When asked the most responsible party of the water pollution, he said all parties including individual, NGO, private company but most importantly, the government. He sees government should be the leader to drive the change, because at the end, whatever program did by the NGO, private company or individual, government is the one who has the bigger power to drive change in society. For example, government can establish rules that give fine punishment for those who throw away garbage in the river. This kind of rules proved to be effective for disseminating seatbelt usage while driving, so it can be applied in environmental issue as well. He also appreciate the programs did by government such as Rantai Emas (beach rehabilitation) and Proper (program that evaluates private company waste). Besides being researcher in KIARA, in his personal live he tries to protecting the environment by being paperless or if it’s urgent, he will use waste paper. He always interested to participate in environmental campaign, especially is it’s related to water pollution such as stop polluting 13 rivers in Jakarta movement. Environment NGO
  18. 18. Summary of Interview <ul><li>Water pollution seen as the main environmental issue in Jakarta. </li></ul><ul><li>If we see river in Jakarta, trash has become the main problem that </li></ul><ul><li>contribute to river’s water pollution. </li></ul><ul><li>Even though NGO, private company or individual are trying to </li></ul><ul><li>create awareness regarding environmental issue, at the end we </li></ul><ul><li>need support from government for the long-term implementation </li></ul><ul><li>and to be able to reach society in more broad level. </li></ul>
  19. 19. Q And A Social Media (Facebook & Twitter)
  20. 20. Q : What are the main barriers of implementing green living in Jakarta ? There is no collective consciousness, if only one or two people, it’ll be difficult to make changes Society paradigm Government does not assertive in implementing the urban planning Throwing away rubbish not in the rubbish can Government inconsistency and commitment for the green living itself Selfish culture in society, if there is no direct impact, people just don’t care Twitter
  21. 21. No consciousness from society of the danger and long-term impact of environmental damage There’s no party who consistently facilitate and educate society to care for environment. Throwing away rubbish on trash can is very easy to do, but by seeing other people not doing it, then it becomes a habit. Facebook (Personal) Q (in general) : What are the main barriers of implementing green living in Jakarta?
  22. 22. Facebook (Nature lover organization fan page) All responsible has to be on all of the society, air pollution, maintain city park, clear water are one of the main issue, we need to have more planting movement. City landscaping not well organize by government so its make water absorption is not doing very well one of the big problem that cause floating every where in Jakarta. But this not only government responsibility but also all society. Q (in general) : What are the main barriers of implementing green living in Jakarta? and who resposible for doing that ?
  23. 23. Company Research By Online
  24. 24. Tetrapak Honda Company
  25. 25. Pertamina Unilever Indosat Company
  26. 26. Summary <ul><li>Most of the company has done environment CSR </li></ul><ul><li>Most of it focus on implementing green area, this is due to the fact </li></ul><ul><li>that green area in Jakarta is continue to reduce and replaced with </li></ul><ul><li>buildings and home </li></ul><ul><li>Many company also focus their CSR on education, health and </li></ul><ul><li>poverty </li></ul>
  27. 27. NGO’s Research By Online
  28. 28. NGO
  29. 29. Summary <ul><li>There are local and international NGO that do environmental </li></ul><ul><li>campaign but many of it has low awareness and did not engage </li></ul><ul><li>society </li></ul><ul><li>Local NGO in Jakarta also often become watcher of government </li></ul><ul><li>policy regarding environmental issue </li></ul><ul><li>WWF is one of the most active NGO that promotes environmental </li></ul><ul><li>awareness to society </li></ul>
  30. 30. Government Research By Online
  31. 31. Government
  32. 32. Summary <ul><li>Society has low awareness with environmental campaign did by </li></ul><ul><li>government </li></ul><ul><li>Government has 2 focus for their campaign, aimed to society </li></ul><ul><li>and to business owner/companies </li></ul><ul><li>Government try to motivate every district to make a green living </li></ul><ul><li>with a competition call “Adipura”, but this program not really bring </li></ul><ul><li>impact or proud to society. </li></ul>
  33. 33. B. Conclusion
  34. 34. Main question <ul><ul><li>What are peoples’ attitudes towards the environment in your country? </li></ul></ul><ul><ul><li>Do they feel that there’s a problem? Are they doing anything to fix it? </li></ul></ul><ul><ul><li>What are governments and NGOs doing? What are brands doing? </li></ul></ul><ul><ul><li>What are the key issues in environmental sustainability in your country? </li></ul></ul>
  35. 35. Final Conclusion <ul><li>People are aware that there’s problem with their living environment. For people </li></ul><ul><li>living in Jakarta, trash has become the main issue. Key reason that caused this </li></ul><ul><li>problem, as found on this research are : </li></ul><ul><li>- There’s no collective consciousness within the society to keep the environment </li></ul><ul><li>clean. People are throwing away garbage everywhere, on the street, river etc </li></ul><ul><li>- Low awareness of the long-term impact and danger of environmental issue </li></ul><ul><li>- Government’s inconsistency and low commitment to make a change for a </li></ul><ul><li>better environment, for example on how government did not implement proper </li></ul><ul><li>city landscape planning (which reduce the green area & create flood) </li></ul><ul><li>- Society needs party that continuously facilitate and educate them, continuously </li></ul><ul><li>reminds them the importance of keeping their environment clean </li></ul><ul><li>People try to do something to contribute for a better environment, with their own </li></ul><ul><li>way. They tend to choose simple and actionable act of their day to day activity </li></ul><ul><li>such as bring tumbler to reduce plastic bottle or reduce plastic bag usage (so far </li></ul><ul><li>it is only make a small effect) </li></ul>
  36. 36. Final Conclusion <ul><li>Key issue of environmental sustainability mainly seen rely on government's end. </li></ul><ul><li>People expect government to be committed and government is the key party for </li></ul><ul><li>the long-term implementation of environmental awareness. </li></ul><ul><li>NGO, brands, private company has done various campaign related to environment </li></ul><ul><li>ranging from green living to water pollution. WWF is one of the NGO that </li></ul><ul><li>actively do campaign to society while campaigns done by government still </li></ul><ul><li>has low awareness </li></ul>
  37. 37. Thank you