Weber Shandwick, in partnership with KRC Research, conducted a survey among buy-side investors in the U.S. to determine what influences buy-side investors’ valuation perceptions and investment decisions.

1. say their approach to
valuing a company has
changed with the new
presidential administration
45%
assign at least
some weight to
intangible factors
have processes for
assessing the value
of intangibles
rely on multiple sources when evaluating
intangibles. Proprietary research
(87%) tops the list
Bloomberg News and
WSJ are considered
the most credible
media sources in an
investment decision
check social media
to see what is being
said about a
company
70%
follow senior
leaders of
companies on
social media
say regulatory changes
associated with the new
presidential administration are
influential on investment decisions
70%
say the media
image of a
company
influences
investment
decisions
REPORT FROM THE BUY SIDE:
THE POWER OF INTANGIBLE FACTORS ON INVESTMENTDECISIONS
Weber Shandwick partnered with KRC Research to determine how and which intangible factors, including corporate
communications, influence buy-side investors’ valuation perceptions and investment decisions. “Intangible factors”
were defined as non-financial performance factors, which could include evaluation of leadership, key stakeholder
relations, and product and process quality and innovation.
Methodology:
We conducted a telephone survey of 104
buy-side investors in the U.S. Respondents
work for buy-side investment financial
organizations with at least $500 million
assets under management, such as banks,
hedge funds, pension funds, or asset
management firms.
AMONG BUY-SIDE INVESTORS…
For more information about our
Report from the Buy Side: The The Power of Intangible Factors on
Investment Decisions, please contact:
Liz Cohen
Executive Vice President and Head of Financial Communications
Weber Shandwick
liz.cohen@webershandwick.com
51% 98%
38%
80%
67%
say management
quality/confidence is influential in
making an investment decision
(the #1 influencer)
89%