12. Asking for a favour vs £££
➢ Which do you reach now?
➢ Which could you reach?
13. Making it Easy
• Join – 30 mins
– Apply
– Send in payment details
– Check your page
• Initial Promotion – 30 mins+
– Use our free templates, links, images, tools to get
initial supporters from staff, friends, supporters,
trustees, governors etc.
• Ongoing – 30 mins a month
– Thank & Remind: Thank your supporters and let them
know how their support helps make an impact. We
have a tool for that ☺
– Keep Building: Keep asking people to join in with a
small behaviour change. We have regular tips and
materials for that ☺
14. Vision
companies, customers and communities thrive together
Mission
Make commercial cash flows work harder to benefit
companies, customers & communities
Outcomes
Causes: can unlock a recurring source of new income from
their supporters using e-commerce at no extra cost
You’re asking for a small behaviour change not cash
Shops: achieve commercial & social goals at the same time
Givers: giving becomes behavioural not financial choice