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The GIF Element: Making, Finding, & Using GIFs to Great Effect
- 1. THE GIF ELEMENT: Making, Finding,& Using GIFs to Great Effect DPLAfest 2016 • April 14 • 1:45-3:15 pm Space images from NASA / Hubble SpaceTelescope: http://www.nasa.gov/mission_pages/hubble/multimedia/index.html
- 2. WHO ARE WE? DarrenCole @DCole7 / @TodaysDocument Digital Engagement Specialist National Archives Derek Tulowitzky @DTulo Web, Social Media, & Outreach Manager Muncie Public Library Richard Naples @DigitalRN_SIL Data Manager Smithsonian Libraries Shaelyn Amaio @heyshaelyn Consultant Lord Cultural Resources
- 3. WHAT ARE WEDOING HERE? • We are talking about GIFs! • GOALS: • To understand how GIFs came to be and how they’re used today • To learn about some of the technology used to create GIFs • To feel empowered to experiment with GIFs on our own
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- 5. GIFs, A DEFINITION •GIF = Graphic Interchange Format • Supports 8-bit color, allows lossless compression of images • Supports transparency • Allows for both static AND animated images! • Animated images are technically just multiple images stored in one file, each image being displayed for a set amount of time before moving to the next
- 6. GIFs, A HISTORY •CompuServe, 1987 – One of the first image formats for the web • Looping animated GIFs: Netscape Navigator Version 2 • The Golden Age of Geocities
- 7. GIFs, A PRE-HISTORY •In the 19th Century, artists were figuring out how to animate images using gadgets like phenakistoscopes & zoetropes. Images by Richard Balzer / Brian Duffy via Wired Magazine
- 8. HOW DO YOUSAY IT? • SteveWilhite, 2013 Webby Awards:
- 9. HOW DO YOUSAY IT? • However…
- 10. HOW DO GIFsWORK ON SOCIAL MEDIA? • Tumblr: Yep. GIFs love it here. • Twitter:GIFs are great here – in fact,Twitter just created a fun new GIF keyboard! – but it should be noted that GIFs are converted to videos. • Facebook: Linking to a GIF in a comment will make it display as a looping animation… sometimes. • Instagram: Nope. But apps exist to convert GIFs to videos. • Pinterest:You can upload GIFs, but people following you will have to hit play to see them move.
- 11. OKAY, BUT HOW? •Best practices: Punctuate a message, make a pop culture connection, inject humor or convey feelings without words, and…
- 12. ADVANTAGES TO GIFsFOR CULTURAL INSTITUTIONS • Make art/history/government records engaging and relevant • Easy to access: No plugins, fast downloads, autoplay • Create highlights for longer footage and storytelling
- 13. ADVANTAGES TO GIFsFOR CULTURAL INSTITUTIONS
- 14. COPYRIGHT CONCERNS •Public Domain:exclusive intellectual property rights have expired, have been forfeited, or are inapplicable •The magic year for published works: 1923 •Unpublished works: Life of the author + 70 years
- 15. WHERE TO FINDCONTENT FOR GIFs • GIPHY • The internet at large • The collections of your favorite cultural heritage organizations!
- 16. ABOUT THOSE COLLECTIONS NARAHoldings • Free • Federal Government Records • Public Domain* • Available at catalog.archives.gov • and searchable via dp.la (refine search by partner: “National Archives and Records Administration”) • Variety of Agency Sources, including: • Dept. of Defense • NASA • Patent & Trademark Office • Donated Materials* • Types of Records: • Photographs • Patent Drawings • Newsreels & World War II footage • PSAs & Training Films
- 17. GIFs IN THEWILD
- 18. GIFs IN THEWILD: Today’s Document todaysdocument.tumblr.com Highlighting National Archives Holdings through: ● Historical Events ● Anniversaries ● Holidays ● Celebrations
- 19. GIFs IN THEWILD: Turning the Book Wheel smithsonianlibraries.tumblr.com Bringing attention to our digital library: ● Biodiversity Literature (Biodiversity Heritage Library, biodiversitylibrary.org) ● Cultural Heritage Library ● Trade catalogs & industry publications ● World’s Fair & Expositions ● 21 Branches throughout the Smithsonian
- 20. GIFs IN THEWILD: Types of GIFs Motion Picture Photo Series Illustration & Still Images
- 21. GIFs IN THEWILD: Easy GIFs Cartoons: ● Minimal movement ● Simple lines ● Static background “Private SNAFU V. Malaria Mike, 1944” Records of the Office of the Chief Signal Officer Loops: ● Repeating Footage ● Minimal/no camera movement “Right on the Button” (IRS)
- 22. GIFs IN THEWILD: Photo Series to GIF ● Series of still photos into a GIF ● Easier than a motion picture GIF, with the right series Richard Nixon meeting with Elvis Presley. 12/21/1970. Courtesy OurPresidents.tumblr.com ● Easy GIF from only 2 photos “YOUNGSTER UNKNOWINGLY SHARES AN ICE CREAM STICK WITH A DOG…” (EPA’s Documerica series)
- 23. GIFs IN THEWILD: Stereograms ● Source photos from: ● various geological surveys ● Mathew Brady Photos ● See also NYPL’s Stereogranimator ● stereo.nypl.org Walt Whitman, ca. 1860 - ca. 1865
- 24. GIFs IN THEWILD: Illustration to GIF Patent Drawings • Clean lines • Plain backgrounds Patent Drawing for J. O. Lose’s One WheeledVehicle, 09/01/1885
- 25. GIFs IN THEWILD: Illustration to GIF Easy Illustration to GIF techniques: ● Remove elements ● Add/remove color Elevation and Plan of Execution Rocks Lighthouse, NewYork, 1849 Thomas A. Edison’s Patent for An Improvement in Electric Lamps, 1/27/1880
- 26. GIFs IN THEWILD: Illustration to GIF Vintage Posters ● Simple shapes ● Bold colors “Can AllYou Can Its a RealWar Job!” from theWorldWar II Posters series
- 27. LET’S MAKE AGIF! Vol de Wilbur Wright accompli à Pau, en janvier 1909, avec son élève Paul Tissandier by Henry de La Vaulx. From the New York Public Library
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- 30. LET’S BRAINSTORM Drawing ofCreeping Baby Doll, R. J. Clay, Creeping Baby Doll, Patented March 14, 1871. Department of the Interior. Patent Office. 1849-1925
- 31. LET’S BRAINSTORM Hit'em Whereit Hurts! Join the Submarine Service; Office for Emergency Management. Office of War Information. Domestic Operations Branch. Bureau of Special Services. 3/9/1943- 9/15/1945
- 32. OTHER TOOLS • Makeagif.com(get a free account for no watermarks!) • GIFMaker.me • ezGIF.com • Imgflip.com • GIFilike.com • GIPHY – find, make, and store GIFs here, with ability to link to sources! • GIMP – open source image software (gimp.org) • Adobe After Effects
- 33. WHAT CAN YOUDO? Calling all GIF-makers, creatives, history nuts, & animators! GIF IT UP: a challenge from the Digital Public Library of America & DigitalNZ with support from Europeana,Trove and the U.S. National Archives to find the best GIFs created from copyright- free heritage material.
- 34. GIF IT UP:2015 Entries Over 140 GIFs were submitted by contestants around the world. Entries were judged by a panel including Sarah Schaaf from Imgur, Rebecca Onion from SlateVault, Alessandro Scali and Marco Calabrese from Okkult Motion Pictures, andToby Morris from the Wireless.
- 35. GIF IT UP:2015 Winners Supreme Winner & People’s Choice Award“Dissension,” from Tobias Rothe in Amstelveen, the Netherlands. Source material courtesy Fondazione Federico Zeri—Università di Bologna via Europeana. Runners Up Runner up #1: Juan Ibanez in Sevilla, Spain. Source material courtesy the National Library of France via Europeana. Runner up #2: Michael Smith from Brooklyn, New York. Source material courtesy photography collection, The New York Public Library via DPLA. Runner up #3: Robin Sloan from Berkeley, California. Source material courtesy the National Archives and Records Administration via DPLA.
- 36. National Archives GIFChallenge! • 17 NationalArchives-sourced GIFs submitted • Voted on by Archives Staff • Sponsored by the National Archives Foundation • GIFt Certificate awarded to the best GIF using NARA holdings 2015 National Archives GIF ChallengeWinner: • Robin Sloane from Berkley, California, for the “Bumpy Jeep”. Source material courtesy the National Archives and Records Records Administration via DPLA.
- 37. GIF IT UP:2016! • Stay tuned for 2016! • http://dp.la/info/gif-it-up/ • GIF IT UP 2015: http://gifitup2015.tumblr.com/ • GIF IT UP 2014: http://dp.la/info/gif-it-up/gif-it-up-2014/ Butterflies by Richard Naples. Courtesy Smithsonian Libraries via the Biodiversity Heritage Library (Nature and the Environment) Typing dog by Lillie Le Dorre.CourtesyArchives New ZealandTe Rua Mahara o te Kāwanatanga. (Animals) Snowflakes by Jessica Pyburn.Courtesy Smithsonian Institution. (People’s Choice)
- 38. WHAT CAN YOUDO? • DPLA GIF IT UP! • Stay tuned later today for our slides and a recap of this session to be posted online. • Post a GIF right now on your favorite social media platform. Use the hashtag #GIFElement so we can find you!
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- 40. THANK YOU! Darren Cole @DCole7/ @todaysdocument Digital Engagement Specialist National Archives Derek Tulowitzky @DTulo Web, Social Media, & Outreach Manager Muncie Public Library Richard Naples @DigitalRN_SIL Data Manager Smithsonian Libraries Shaelyn Amaio @heyshaelyn Consultant Lord Cultural Resources THANK YOU!