ENTER2017 eTourism Conference presentation

1. ENTER 2017 Research Track Slide Number 1
A Tourism Model Shift for Historic
Cities: Valorising the Musical
Heritage through ICT
Anna Michael1*
Costas Boletsis2
1International Labour Organisation, University of Barcelona,
University of Turin*
2Networked Systems and Services SINTEF ICT, Norway
anna_michael@hotmail.com
konstantinos.boletsis@sintef.no

2. ENTER 2017 Research Track Slide Number 2
Sustainability
Development
Tourism
Local Community Participation
Tangible Heritage
Intangible Heritage
ICT
Creative Economy
Main Framework

3. ENTER 2017 Research Track Slide Number 3
• Sustainability: Physical and Cultural
• Cultural Sustainability = Identity
• Tourism Model: Identity = Material Heritage
Material Takes it All
Sustainable Tourism?
Place Making Place Branding
Local community: Existential, philosophical and psychological opportunity to
empirically define itself in a holistic way?
Guest: Prospect to feel relevant in the visiting environment by cross-
correlating it to his own reality and existing knowledge frame

4. ENTER 2017 Research Track Slide Number 4
Proposal
Investigation: Role of the intangible patrimony
under the scope of place-making, applying
Information and Communication Technologies
Creative Economy – Responsible Tourism – Place Branding
Non-material
Spiritual values
Customs, traditions
Dialects
Myths
History
Music
Material
Built environment
Museums
Castles
Cities
Monuments
Interdisciplinary Communication

5. ENTER 2017 Research Track Slide Number 5
Holistic Approach
The Role of Music
1) Key Unifying Factor between tangible and intangible
2) Basis to understand further transnational connections
3) Medium to valorise the natural heritage in conjunction with the
spiritual beliefs and the intrinsic values like beauty and silence
Two Objectives
A. Analysis: how the musical identity of the heritage places can
stimulate a different narration of the heritage sites’ aesthetic,
artistic and spiritual values for both the local community and
the visitor?
B. Evaluation: how ICT and audiovisual storytelling can contribute
towards this direction?

6. ENTER 2017 Research Track Slide Number 6
A Case Study of the
Framework's Application Plan
Mediterranean Greek island of Corfu
Corfu Old Town
Current Touristic Model: The 4 S’s – See, Sun, Sand and Summer

7. ENTER 2017 Research Track Slide Number 7
Methodological Steps
Two Objectives
A. Can the intangible heritage contribute towards
sustainability and creative economy giving to historic cities
the opportunity to redefine themselves within the tourism
content?
A. Fact: Extended community participation
A. Question: Can the merging nature of classical music be the key
element for creating the “in-between” space between the host and
the visitor providing unique experiences?
A. Research: Empirically investigated through questionnaires and
focus groups

8. ENTER 2017 Research Track Slide Number 8
Methodological Steps
Two Objectives
What is the role and the responsibility of ICT toward this
direction in the times of international conceptual change of
tourism and culture?
B. Fact: Recent location-based and AR projects conducted for the
Corfu Old Town, have not taken into consideration the intangible
elements of the place.
B. Question: How ICT and more specifically location-based services,
mobile computing, and Augmented Reality (AR) can serve these goals
and facilitate historical content delivery through music?
B. Research: Pilot project

9. ENTER 2017 Research Track Slide Number 9
Thank you!
Please share your thoughts :)