#Interactive Session by Aniket Diwakar Kadukar and Padimiti Vaidik Eswar Datta, "A Holistic Testing Methodology for Immersive Experience in AR, VR, and the Metaverse" at #ATAGTR2023.

G lobal T esting Retreat
#ATAGTR2023
Global Testing Retreat #ATAGTR2023
2, 3 & 8, 9 December 2023
Presenters:
Vaidik Padimiti
Aniket Kadukar
In AR, VR and the Metaverse
H O L I S T I C M E T H O D O LO G Y
F O R T E S T I N G I M M E R S I V E
E X P E R I E N C E S

#ATAGTR2023
2, 3 & 8, 9 December 2023
DREAMS
Interactive

#ATAGTR2023
2, 3 & 8, 9 December 2023
DREAMS
Interactive • Flawless

#ATAGTR2023
2, 3 & 8, 9 December 2023
I M M E R S I V E T E C H N O L O G I E S
Augmented Reality
(AR)
Virtual Reality
(VR)
Metaverse

#ATAGTR2023
2, 3 & 8, 9 December 2023
Augmented Reality
(AR)
• Involves overlaying visual,
auditory, or other sensory
information onto the world

#ATAGTR2023
2, 3 & 8, 9 December 2023
Virtual Reality
(VR)
• Virtual Reality (VR) is the
use of computer technology
to create a simulated
environment.

#ATAGTR2023
2, 3 & 8, 9 December 2023
Metaverse
• Metaverse is a simulated 3D
internet world, which is
built on Mixed Reality (AR +
VR) Technology

#ATAGTR2023
2, 3 & 8, 9 December 2023
Augmented Reality
(AR)
Virtual Reality
(VR)
Metaverse

#ATAGTR2023
2, 3 & 8, 9 December 2023
MARKET DRIVERS OF

#ATAGTR2023
2, 3 & 8, 9 December 2023
MARKET DRIVERS OF
Social Attitude
Change in societal
attitudes towards
gaming and digital
experiences. Everyone
engages in digital
experiences in some
way, shape, or form

#ATAGTR2023
2, 3 & 8, 9 December 2023
MARKET DRIVERS OF
Experience
AR,VR and
Metaverse apps are top
levers for brand
marketing and story-
telling

#ATAGTR2023
2, 3 & 8, 9 December 2023
MARKET DRIVERS OF
Customer
Attitude
Upscaled demanding
based on the ability of
customers to interact
with products and
brands before making
a purchase

#ATAGTR2023
2, 3 & 8, 9 December 2023
MARKET DRIVERS OF
Accelerator
External boosters to
this trend like COVID
pandemic,innovation
in the field of Haptics
and affordable tech
production has
accelerated the market
growth

#ATAGTR2023
2, 3 & 8, 9 December 2023
MARKET DRIVERS OF
Addressable
Market
Currently, 3 billion
immersive application
users across the globe
and is increasing
dramatically

#ATAGTR2023
2, 3 & 8, 9 December 2023
MARKET DRIVERS OF
Social Attitude
Change in societal
attitudes towards
gaming and digital
experiences. Everyone
engages in digital
experiences in some
way, shape, or form
Experience
AR,VR and
Metaverse apps are top
levers for brand
marketing and story-
telling
Customer
Attitude
Upscaled demanding
based on the ability of
customers to interact
with products and
brands before making
a purchase
Accelerator
External boosters to
this trend like COVID
pandemic,innovation
in the field of Haptics
and affordable tech
production has
accelerated the market
growth
Addressable
Market
Currently, 3 billion
immersive application
users across the globe
and is increasing
dramatically

#ATAGTR2023
2, 3 & 8, 9 December 2023
MARKET STATS OF
Social Attitude Experience
Customer
Attitude
Accelerator
Addressable
Market

#ATAGTR2023
2, 3 & 8, 9 December 2023
USE CASES OF
HEALTHCARE
ENTERTAINMENT
FASHION AND
LUXURY
RETAIL
EDUCATION
DESIGN AND
ENGINEERING
REAL ESTATE
FINANCIAL
SERVICES

#ATAGTR2023
2, 3 & 8, 9 December 2023
USE CASES OF
EDUCATION
DESIGN AND
ENGINEERING
REAL ESTATE
FINANCIAL
SERVICES
HEALTHCARE
ENTERTAINMENT
FASHION AND
LUXURY
RETAIL
Such as
gaming, Snap Filters,
theatre Experience,
live match stats and
virtual celebrity meets
etc..
Used to train
healthcare
professionals on how to
operate and study a
patient etc..
Mannequin dress ups,
Fashion apparels for
digital avatars, 360
degrees apparel or
luxurious accessories
visualization etc..
Virtual try-on,
Virtual shopping
experience, Furniture
try on etc..

#ATAGTR2023
2, 3 & 8, 9 December 2023
USE CASES OF
HEALTHCARE
ENTERTAINMENT
FASHION AND
LUXURY
RETAIL
EDUCATION
DESIGN AND
ENGINEERING
REAL ESTATE FINANCIAL SERVICES
AR pop out content
within textbooks,
Virtual 3D content for
students to help
visualize etc..
Virtual engineering
and simulation of 3D
content,
AR 3Ddesigns to help
client understand the
engineering etc..
Metaverse real estate,
Virtual tour or pre-
visualization of
constructions,
AR calculators for real
estate etc..
Metaverse Banking,
AR Infographics on
spendings of personal
savings,
Virtual loan approvals
etc..

#ATAGTR2023
DEVELOPMENT PLATFORMS
UNITY
AMAZON
UNREAL
ENGINE
HEADGEAR
OCULUS HTC VIVE
SAMSUNG MICROSOFT
GOOGLE SHIFTALL
SOFTWARE DEVELOPMENT
KITS & TOOLKITS
DAYDREAM OPEN VR (TK)
VUFORIA
(TK)
OCULUS
(SDK)
ARCORE
(SDK)
ARKIT (TK)
2, 3 & 8, 9 December 2023
COMPLEXITY OF DEVELOPING

#ATAGTR2023
#ATAGTR2023
APP ELEMENTS APP ELEMENT PLATFORMS /
ASSET STORES
APP ELEMENT CREATION
PLATFORMS
UNITY ASSET STORE
SKETCHFAB
ITCH.IO
Blender
MAYA
ARCORE (SDK)
3D Models
Audio
Scripts
Texturing
2D Sprites
Animation
2, 3 & 8, 9 December 2023
COMPLEXITY OF DEVELOPING

#ATAGTR2023
#ATAGTR2023
2, 3 & 8, 9 December 2023
QA CHALLENGES OF
1
Testing for
immersion
2
Very
subjective
3
Physically
tiresome
4
Manual and
Time
consuming
5
Device
compatibility
6
Domain
centric
7
System
performance
8
User
experience

#ATAGTR2023
#ATAGTR2023
2, 3 & 8, 9 December 2023
I M M E R S I V E
BEST IN CLASS
TESTING AT
CREATOR STUDIO
TESTING
FOR IMMERSION
TESTING AT
HAPTIC DEVICES
DEVICE VITAL
ANALYSIS
A P P R O A C H E S

#ATAGTR2023
#ATAGTR2023
2, 3 & 8, 9 December 2023
I M M E R S I V E
BEST IN CLASS
TESTING
FOR IMMERSION
TESTING AT
HAPTIC DEVICES
DEVI
AN
TESTING AT
CREATOR STUDIO
The created AR, VR or
Metaverse apps can be
tested within the
creator studios such as
Roblox, unity, unreal
engine etc. using their
own ATS
A P P R O A C H E S

#ATAGTR2023
#ATAGTR2023
2, 3 & 8, 9 December 2023
I M M E R S I V E
BEST IN CLASS
TESTING AT
CREATOR STUDIO
TESTING AT
HAPTIC DEVICES
DEV
A
TESTING
FOR IMMERSION
Apps are to be
manually tested and
evaluated for
providing maximum
immersive-ness to
the end user
A P P R O A C H E S

#ATAGTR2023
#ATAGTR2023
2, 3 & 8, 9 December 2023
I M M E R S I V E
BEST IN CLASS
TESTING AT
REATOR STUDIO
TESTING
FOR IMMERSION
DEVICE VITA
ANALYSIS
TESTING AT
HAPTIC DEVICES
Apps are to be tested at
the end haptic device
layers as these devices are
specifically developed to
enhance immersion of
applications
A P P R O A C H E S

#ATAGTR2023
#ATAGTR2023
2, 3 & 8, 9 December 2023
I M M E R S I V E
BEST IN CLASS
AT
CES
ACCESSIBILITY
TESTING
BUSINESS PROCESS
ASSURANCE
DEVICE VITAL
ANALYSIS
Capture, Compare and
Analyze Device Sensor
and other characteristics
against the AR/VR
application
A P P R O A C H E S

#ATAGTR2023
#ATAGTR2023
2, 3 & 8, 9 December 2023
I M M E R S I V E
BEST IN CLASS
AT
VICES
DEVICE VITAL
ANALYSIS
BUSINESS PROCESS
ASSURANCE
ACCESSIBILITY
TESTING
Reviewing immersive
apps, against common
standards and evaluating
usability for people who
use assistive technologies
A P P R O A C H E S

#ATAGTR2023
#ATAGTR2023
2, 3 & 8, 9 December 2023
I M M E R S I V E
BEST IN CLASS
AT
VICES
DEVICE VITAL
ANALYSIS
ACCESSIBILITY
TESTING
BUSINESS PROCESS
ASSURANCE
Ensures that the
immersive applications
developed addresses the
organizational challenges
for usability and enhanced
operationality
A P P R O A C H E S

#ATAGTR2023
#ATAGTR2023
2, 3 & 8, 9 December 2023
I M M E R S I V E
• E2E Automation: Eliminates/limits
the human resource requirement
• Non-Functional Assurance:
OVR Metrics to analyze a host of VR
App metrics
• AR Assurance: Proprietary one stop
solution to all things AR QA
(REALITY BOX 2.0)
• CX Assurance: World class CX
Assurance made possible with our
unique Cobot VR Assurance Solution
OUR BEST IN CLASS QA
S O L U T I O N S

#ATAGTR2023
#ATAGTR2023
2, 3 & 8, 9 December 2023
DEMOS
S O L U T I O N S
I M M E R S I V E

#ATAGTR2023
#ATAGTR2023
2, 3 & 8, 9 December 2023
S O L U T I O N
I M M E R S I V E

#ATAGTR2023
2, 3 & 8, 9 December 2023
DREAM
With your eyes closed

#ATAGTR2023
2, 3 & 8, 9 December 2023
I M M E R S I V E
R E A L I T I E S
With your eyes wide open
Enter
~

#Interactive Session by Aniket Diwakar Kadukar and Padimiti Vaidik Eswar Datta, "A Holistic Testing Methodology for Immersive Experience in AR, VR, and the Metaverse" at #ATAGTR2023.

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#Interactive Session by Aniket Diwakar Kadukar and Padimiti Vaidik Eswar Datta, "A Holistic Testing Methodology for Immersive Experience in AR, VR, and the Metaverse" at #ATAGTR2023.