SlideShare a Scribd company logo
business
incubator
ONEGIN MAKSIM
CEO & FOUNDER «RUNDUCK»
WWW.RUN-DUCK.COM
ONEGINMAKSIM@GMAIL.COM
+7 (919) 691-05-51
High-class fitness motivator
DROP CLASSES
AT THE HEALTH CLUB53%
PROBLEM:
HEALTHCLUBMEMBERS
ACCORDINGTOIHRSA
RUNDUCK = + +
MOBILEAPP MOTIVATE GAME
SOLUTION:
GAMIFICATION
SECRETOFSUCCESS:
A-A-A-AND...
LOCALGROUP
SECRETOFSUCCESS:
HOWITWORKS:
TRAINALONE JOINGROUP
SEE
MEMBERS
X
High-class fitness motivator
Application for anyone who doesn’t want
to miss classes in the fitness room
LOGIN
INTOTHEAPP
SPECIFY
AFITNESSCLUB
HOWITWORKS:
Lovely club
Statistics
HOWITWORKS:
LOSE
ANEGGIFYOU
MISSCLASSES
VIEW
YOURSTATISTICS
ORGROUPRESULT
GET
RECALLSABOUT
TRAININGS
GAMIFICATION+LOCALGROUP
AREIMPORTANTBECAUSE
BASED ON RESEARCH OF IHRSA AND PAC
MEMBERS STAY
TO HAVE FUN
MEMBERS STAY
TO ACCESS TO GROUP
EXERCISE CLASSES
33%
WE HAVE NO INFLUENCE
ON THIS FACTORS
46%
21%
SIZEOFTHEMARKET:
BASED ON RESEARCH OF IHRSA AND PAC
TOTALADDRESSABLEMARKET
SERVICEABLEOBTAINABLEMARKET
USA:
$1,3BILLION
WORLD:
$6,5BILLION
USA:
$450MILLION
WORLD:
$2,2BILLION
FREEMIUM SUBSCRIPTION
THECOSTOFONESESSION
ATTHEFITNESSCLUB
IN-APP
PURCHASES
EARNDISCOUNTS
ANDADDITIONAL
FUNCTIONS
GAMES
$0 $4,99 $0,99
BUSINESSMODEL:
EARNDISCOUNTS
ANDADDITIONAL
FUNCTIONS
BUSINESSMODELISSCALABLE
FITNESS
CLUBS
CORPORATE
CLIENTS
HEALTHYEMPLOYEES
DECREASEABSENTBYILLNESS
REDUCETHECOST
OFOCCUPATIONAL
ILLNESSCOMPENSATION
INCREASECUSTOMERLOYALTY
REDUCETHECOSTOFRETENTION
THEIRCUSTOMERS
MOREMEMBERSRENEWSUBSCRIPTION
ATTHEENDOFTHEYEAR
REDUCETHECOSTOFATTRACTING
NEWCUSTOMERS
GIRLS18-30YEARSOLD
OURFIRSTCUSTOMERS
THEMAINREASON-ITISLAZINESSANDLOSSOFINTEREST
INACTIVITIES,BECAUSEITBECOMESAROUTINE.
BUTASTHEYSAY,THEYDON’THAVEENOUGHTIME.
GOTOGROUPCLASSES
INFITNESSCLUB
SOMETIMESSKIPCLASSES
CANNOTTOLERATE
ARIGIDMOTIVATION
1 2
4 3
SOURCES OF CUSTOMER ATTRACTION
FITNESS
CLUBS
WORD
OFMOUTH
SOCIALNETWORKS,
SPECIALMEDIA
ANDBLOGS
EVERYMOVE
TECHSTARS2009
TOTALFUNDING
ABOUT$9M
GYMPACT
TECHSTARS2012
TOTALFUNDING
ABOUT$1M
FITOCRACY
TOTALFUNDING
ABOUT$250000
ALTERNATIVESOLUTIONS:
TEAMISFULLY
STAFFED
ONEGINMAKSIM
FOUNDER&CEO,
ENTREPRENEUR,
DEVELOPER
4yearsexperiense:
Takepartincreatingasuccessful
startupwww.123apps.io-
promotion,analytics
Startup“Podvesech”,developer
andmore...
Finished:
StartupEngineeringcourse
byStanfordUniversity
LEONID
GUBAIDULLIN
CO-FOUNDER,
DESIGNER
5yearsexperiense:
Startup“BrainPark”,
Startup“PitchAway”,
Startup“Podvesech”,
andmore...
Finished:
Designthinkingcourse
2.5
YEARS
COLL
ABORATION
High-class fitness motivator
ONEGIN MAKSIM
CEO & FOUNDER, DEVELOPER
ONEGINMAKSIM@GMAIL.COM
+7 (919) 691-05-51
LEONID GUBAIDULLIN
CO-FOUNDER, DESIGNER
LIOWD@MAIL.COM
+7 (905) 022-49-49
business
incubator
RUNDUCKTEAMCONTACTS
THANKYOU
WWW.RUN-DUCK.COM

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