Presentation from The sponsor-ed Group Master Class March 2015. Making the case for schools to change their publishing methods for improved efficiency and greater community engagement.
Summary of the presentation 'PR for Principals: Managing the Vibe' by Denis Masseni of The sponsor-ed Group and hosted by The Victorian Principals Association, October 26, 2016
Student Recruitment Communication Best Practices Lauren Lord
Engage your student leads and lead them towards conversion with these recruitment communication best practices! This presentation covers improving your communications plan and email and text marketing strategies.
Learn why brands are going back to school
This webinar will walk you through the key takeaways from the 2017 Teachers as Consumers report and how you can turn these insights into successful strategies.
Get everything you need to know to make these unique consumers your next customers—with stats and analysis from our education marketing experts. You’ll get answers to questions like:
How can brands, in the education space and not, reach and engage with educators?
How do teachers respond to different marketing channels and types of outreach?
How can you be a trusted resource for teachers?
NCompass Live - March 1, 2017
http://nlc.nebraska.gov/NCompassLive/
Are your patrons actually benefiting from the programs and services you provide? If so, how can you prove it? The Public Library Association's latest initiative, Project Outcome, is a FREE online toolkit, offering an innovative and easy-to-use platform for public libraries to measure the impact of their programs and services. Library staff are able to easily measure patron outcomes using the field-tested surveys, quickly analyze their data using ready-made reports and an interactive data dashboard, and take action using the results. This session demonstrates what Project Outcome measures, what is included in the online toolkit, and how libraries of all shapes and sizes can utilize Project Outcome to measure their impact and affect change within their community. Burnsville (WV) Public Library will highlight their experience using Project Outcome.
Presenters: Beth Anderson, Director, Burnsville (WV) Public Library; Samantha Lopez, Project Coordinator, Public Library Association.
Summary of the presentation 'PR for Principals: Managing the Vibe' by Denis Masseni of The sponsor-ed Group and hosted by The Victorian Principals Association, October 26, 2016
Student Recruitment Communication Best Practices Lauren Lord
Engage your student leads and lead them towards conversion with these recruitment communication best practices! This presentation covers improving your communications plan and email and text marketing strategies.
Learn why brands are going back to school
This webinar will walk you through the key takeaways from the 2017 Teachers as Consumers report and how you can turn these insights into successful strategies.
Get everything you need to know to make these unique consumers your next customers—with stats and analysis from our education marketing experts. You’ll get answers to questions like:
How can brands, in the education space and not, reach and engage with educators?
How do teachers respond to different marketing channels and types of outreach?
How can you be a trusted resource for teachers?
NCompass Live - March 1, 2017
http://nlc.nebraska.gov/NCompassLive/
Are your patrons actually benefiting from the programs and services you provide? If so, how can you prove it? The Public Library Association's latest initiative, Project Outcome, is a FREE online toolkit, offering an innovative and easy-to-use platform for public libraries to measure the impact of their programs and services. Library staff are able to easily measure patron outcomes using the field-tested surveys, quickly analyze their data using ready-made reports and an interactive data dashboard, and take action using the results. This session demonstrates what Project Outcome measures, what is included in the online toolkit, and how libraries of all shapes and sizes can utilize Project Outcome to measure their impact and affect change within their community. Burnsville (WV) Public Library will highlight their experience using Project Outcome.
Presenters: Beth Anderson, Director, Burnsville (WV) Public Library; Samantha Lopez, Project Coordinator, Public Library Association.
How does a community evolve its culture toward stronger education system support and align a rural community with state and local leaders, businesses and students with the goal of workforce and college readiness,springboarding a lasting economic impact? In Maury County, Tenn., this effort was brokered through a partnership between the Maury County Chamber and Economic Alliance, Maury County Schools and Mary Beth West Communications, LLC, resulting in the award-winning #GrowMaury campaign.
Initial Findings of CASE-Huron-mStoner Survey of Social Media in Advancement ...Michael Stoner
This is the slide deck that Cheryl Slover-Linett, consultant with Huron Consulting, and Michael Stoner used in a presentation covering initial findings from the 2013 CASE-Huron-mStoner Survey of Social Media in Advancement. Presentation given at the CASE Social Media and Community Conference on 17 April 2013 in Cambridge, MA.
The Dynamic Role of Social Media in Medical EducationMichael Gisondi
Grand Rounds lecture presented at Palmetto Health Richland Emergency Medicine Residency Program / University of South Carolina School of Medicine, August 2016.
NU Innovation in Teaching Series: Social Media in Medical EducationMichael Gisondi
"The Dynamic Role of Social Media in Medical Education" presented at The Garage of Northwestern University in the Innovation in Teaching Series by Dr. Michael Gisondi, Associate Professor of Emergency Medicine and Medical Education, Northwestern University Feinberg School of Medicine. October 17, 2016.
Master Class term 1, 2014 comms strategyDenis Masseni
A presentation by The sponsor-ed Group to its school web administrators. The session divulged the findings of the school newsletter research conducted in late 2103 where 200 newsletters were analysed.
Marketing via the crowd - How personal dashboards can be used to transform un...Toby Beresford
A key insight for social media managers looking to encourage staff & students to use social media for brand advocacy is that they must build effective channels first. This approach looks at a practical way to start a capacity building program for social media amongst staff and students.
Melissa McLimans, Digital Services Librarian, UW Digital Collections Center
Emily Passey, Assistant Director, Shorewood Public Library
Vicki Tobias, Media Archivist, UW-Madison Archives
Do you “do social media” for your library, but want to know how to do it better? You have lots of great things to share, but how and to whom? And why? This workshop will help you create an engaging social media presence through activities to identify your audience and your community social media partners, develop a social media strategy, and craft interesting communications to draw in your library users and stakeholders.
Harnessing the Noise: Turning Social Media Buzz Into Outreach StrategyJeremy Fern
Ok, so you already know the critical role social media plays for your higher ed institution. Chances are you’re using it to communicate with your many constituencies (prospects, students, staff, faculty, community members, donors, and more). So what’s the next level of utilizing social media? This presentation teaches you how to turn your social media buzz into opportunity. You will learn how to use social media to listen, analyze, align, and ultimately craft an integrated marketing and media plan that ties directly to your institution’s mission and strategic priorities.
Social Emotional Learning in K-12 Schools: What You Need to KnowMDR
Teaching students how to successfully navigate complex emotional and social situations is at the heart of Social Emotional Learning (SEL). Noting the successes of existing SEL programs, school districts are committing more time, money, and resources into integrating SEL into classroom curriculum and the school environment.
How does a community evolve its culture toward stronger education system support and align a rural community with state and local leaders, businesses and students with the goal of workforce and college readiness,springboarding a lasting economic impact? In Maury County, Tenn., this effort was brokered through a partnership between the Maury County Chamber and Economic Alliance, Maury County Schools and Mary Beth West Communications, LLC, resulting in the award-winning #GrowMaury campaign.
Initial Findings of CASE-Huron-mStoner Survey of Social Media in Advancement ...Michael Stoner
This is the slide deck that Cheryl Slover-Linett, consultant with Huron Consulting, and Michael Stoner used in a presentation covering initial findings from the 2013 CASE-Huron-mStoner Survey of Social Media in Advancement. Presentation given at the CASE Social Media and Community Conference on 17 April 2013 in Cambridge, MA.
The Dynamic Role of Social Media in Medical EducationMichael Gisondi
Grand Rounds lecture presented at Palmetto Health Richland Emergency Medicine Residency Program / University of South Carolina School of Medicine, August 2016.
NU Innovation in Teaching Series: Social Media in Medical EducationMichael Gisondi
"The Dynamic Role of Social Media in Medical Education" presented at The Garage of Northwestern University in the Innovation in Teaching Series by Dr. Michael Gisondi, Associate Professor of Emergency Medicine and Medical Education, Northwestern University Feinberg School of Medicine. October 17, 2016.
Master Class term 1, 2014 comms strategyDenis Masseni
A presentation by The sponsor-ed Group to its school web administrators. The session divulged the findings of the school newsletter research conducted in late 2103 where 200 newsletters were analysed.
Marketing via the crowd - How personal dashboards can be used to transform un...Toby Beresford
A key insight for social media managers looking to encourage staff & students to use social media for brand advocacy is that they must build effective channels first. This approach looks at a practical way to start a capacity building program for social media amongst staff and students.
Melissa McLimans, Digital Services Librarian, UW Digital Collections Center
Emily Passey, Assistant Director, Shorewood Public Library
Vicki Tobias, Media Archivist, UW-Madison Archives
Do you “do social media” for your library, but want to know how to do it better? You have lots of great things to share, but how and to whom? And why? This workshop will help you create an engaging social media presence through activities to identify your audience and your community social media partners, develop a social media strategy, and craft interesting communications to draw in your library users and stakeholders.
Harnessing the Noise: Turning Social Media Buzz Into Outreach StrategyJeremy Fern
Ok, so you already know the critical role social media plays for your higher ed institution. Chances are you’re using it to communicate with your many constituencies (prospects, students, staff, faculty, community members, donors, and more). So what’s the next level of utilizing social media? This presentation teaches you how to turn your social media buzz into opportunity. You will learn how to use social media to listen, analyze, align, and ultimately craft an integrated marketing and media plan that ties directly to your institution’s mission and strategic priorities.
Social Emotional Learning in K-12 Schools: What You Need to KnowMDR
Teaching students how to successfully navigate complex emotional and social situations is at the heart of Social Emotional Learning (SEL). Noting the successes of existing SEL programs, school districts are committing more time, money, and resources into integrating SEL into classroom curriculum and the school environment.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
The French Revolution Class 9 Study Material pdf free download
The future of school publishing
1. The Future of School Publishing
The sponsor-ed Group
The future of school publishing: The sponsor-ed
Group March 2015
1
2. Goal:
to halve your publishing time and
double parent’s engagement
The future of school publishing: The sponsor-ed
Group March 2015
2
3. Goal:
to halve your publishing time and
to double parent’s engagement
Strategy
&
Technology
Strategy
&
Technology
The future of school publishing: The sponsor-ed
Group March 2015
3
4. The Potential
• 1 newsletter per term
• Burst communications
– Write less but more often
– 1 article per day
• ‘Write-once’ in only one place – the website
• Use ‘push’ for urgency and for disruption
The future of school publishing: The sponsor-ed
Group March 2015
4
5. What do we know about schools,
content and modern communications?
The future of school publishing: The sponsor-ed
Group March 2015
5
6. 1: The school newsletter:
the greatest blocker to
engagement
The future of school publishing: The
sponsor-ed Group March 2015
6
7. The 200 study: Research Methodology
The future of school publishing: The sponsor-ed
Group March 2015
7
8. What prompted the research?
Hundreds of conversations hearing about school’s
publishing issues
The future of school publishing: The sponsor-ed
Group March 2015
8
“I don’t know why we bother. You get
tired of saying to parents - it was in the
newsletter”
9. The format of the
school newsletter hasn’t
changed since
photocopiers were
introduced to schools.
The future of school publishing: The sponsor-ed
Group March 2015
9
10. The future of school publishing: The sponsor-ed
Group March 2015
10
It pre-dates the internet, smart phones
and 2 working parents. It also pre-dates
a time when information was scarce.
11. Started asking question?
• No school defended its newsletter readership as
being high
• Schools that moved from weekly to fortnightly
stated that there was not a murmur from
parents
• No school could articulate their communication’s
strategy
The future of school publishing: The sponsor-ed
Group March 2015
11
12. The school newsletter is largely space
and time driven, not driven by
communications strategy
The future of school publishing: The sponsor-ed
Group March 2015
12
13. Someone handed you the
‘newsletter’, baton
The future of school publishing: The sponsor-ed
Group March 2015
13
15. Content Mix: By type
The future of school publishing: The sponsor-ed
Group March 2015
15
COMMUNITY 30%
10%: Extra curricular activities
10%: Community news
10%: Advertising
INTERNAL 20%
15%: Principals message
Key staff messages
3%: Compliance
2%: Admin impacts
STUDENTS 37%
Teaching in action
Class reports
Themed events
25%: Student activities/showcasing
5%: Student acknowledgements
7%: Dates effecting students
PARENTS 11%
2%: Parents supporting learning
2%: Parent education
3%: P&F/C
Shout outs volunteers
Government prog’s
Fundraisers
4%: Dates effecting parents
16. Today’s newsletter
The future of school publishing: The sponsor-ed
Group March 2015
16
COMMUNITY 30%
INTERNAL 20%
STUDENTS 37%
PARENTS 11%
17. Managing 2 independent publishing
mediums
• Word/Publisher & Website – Print vs Digital
• Resource strapped environment
• Merge and manage one
The future of school publishing: The sponsor-ed
Group March 2015
17
18. The Statistics
Average number of articles 23
Average number of pages 5
Average number of hours to publish 5
Average hourly rate $40
PA cost weekly cycle $8,000
Fortnightly cycle $4,000
The future of school publishing: The sponsor-ed
Group March 2015
18
19. One reason why the newsletter is not
being read
The future of school publishing: The sponsor-ed
Group March 2015
19
nottimelytimely
not important important
How much of a newsletter affects me? Can be down to 4%
20. wiifm
Dates effecting me
My kids
Classroom
The rest
My InterestContent Mix
The future of school publishing: The sponsor-ed
Group March 2015
20
21. 2: Understanding content.
What do you want a parent to
‘do’ and what do you want
them to ‘feel’?
The future of school publishing: The sponsor-ed
Group March 2015
21
22. 20%... of a school newsletter is
LOGISTICS
What do you want a parent to ‘do’?
• Calendar dates
• Forms
The future of school publishing: The sponsor-ed
Group March 2015
22
23. 80%... of a school newsletter is
PR
What do you want a parent to ‘feel’?
A definition
Public relations is the deliberate, planned and sustained effort to establish and
maintain mutual understanding between an organisation (or individual) and its (or
their) publics. It's the key to effective communication in all sectors of business,
government, academic and not-for-profit.
Public Relations Institute of Australia
The future of school publishing: The sponsor-ed
Group March 2015
23
24. The future of school publishing: The sponsor-ed
Group March 2015
24
25. There’s a difference between
News and a Newsletter
The future of school publishing: The sponsor-ed
Group March 2015
25
26. News vs Newsletter
• News is timely
• Newsletter is a summary
The future of school publishing: The sponsor-ed
Group March 2015
26
27. The ‘new’ publishing grid
News
Newsletter
Logistics PR
The future of school publishing: The sponsor-ed
Group March 2015
27
28. 3: Our DNA for content
consumption has changed.
The future of school publishing: The sponsor-ed
Group March 2015
28
29. 29
The future of school publishing: The
sponsor-ed Group March 2015
30. 30
The future of school publishing: The
sponsor-ed Group March 2015
31. 31
The future of school publishing: The
sponsor-ed Group March 2015
32. 32
The future of school publishing: The
sponsor-ed Group March 2015
33. 33
The future of school publishing: The sponsor-ed
Group March 2015
34. Did I mention mobile?
40% to 80%
34
The future of school publishing: The sponsor-ed
Group March 2015
35. Our DNA has changed
35
The future of school publishing: The
sponsor-ed Group March 2015
36. Our DNA has changed
36
The future of school publishing: The
sponsor-ed Group March 2015
37. 37
The future of school publishing: The
sponsor-ed Group March 2015
38. 4: The Power of Context
The future of school publishing: The
sponsor-ed Group March 2015
38
39. Context is singularly the most
important factor in effective
communications. Schools do not have a
content problem; they have a major
context problem.
The future of school publishing: The sponsor-ed
Group March 2015
39
40. The biggest blocker to modernising
school communications is the
school newsletter crafted in a print
medium.
The future of school publishing: The sponsor-ed
Group March 2015
40
41. Try reading a pdf newsletter
The future of school publishing: The sponsor-ed
Group March 2015
41
42. The Power of Context
“Human behaviour is sensitive to and
strongly influenced by its environment.” Malcolm Gladwell
42
The future of school publishing: The
sponsor-ed Group March 2015
43. 43
The future of school publishing: The
sponsor-ed Group March 2015
44. What’s Communication Context?
same message,
different context,
different engagement
44
The future of school publishing: The
sponsor-ed Group March 2015
45. 45
The future of school publishing: The
sponsor-ed Group March 2015
46. 4: More….. on the Power of
Context
The future of school publishing: The
sponsor-ed Group March 2015
46
47. Context Rule 1: engagement strength
varies by content accessorising
47
The future of school publishing: The
sponsor-ed Group March 2015
48. 72%The future of school publishing: The sponsor-ed
Group March 2015
48
50. A reminder about
Friday’s trivia night
9%The future of school publishing: The sponsor-ed
Group March 2015
50
51. 6%The future of school publishing: The sponsor-ed
Group March 2015
51
52. 72%
click here13%
A reminder about Friday’s….9%
6% The future of school publishing: The sponsor-ed
Group March 2015
52
53. Context Rule 2: Frequency is context
53
The future of school publishing: The
sponsor-ed Group March 2015
54. Frequency is ‘context’
2 choices;
to deliver
1,000 words every 2 weeks or
deliver 100 words per day, which
has the best engagement?
54
The future of school publishing: The
sponsor-ed Group March 2015
55. Imagine if facebook was a fortnightly
newsletter from your ‘friends’. Would
you read it? Same content, different
context.
The future of school publishing: The sponsor-ed
Group March 2015
55
56. Content engagement is inversely
proportional to content volume
The future of school publishing:
The sponsor-ed Group March 2015 56
Content
Volume
Content
Engagement
58. Time of the day is ‘context’
Research:
several thousand subscribers
Open rate 40%
Highest open rates occurred on Sundays
emails sent from 6 a.m. to 7 a.m. are about three times
more likely to be opened than emails sent at 4 p.m
58
The future of school publishing: The
sponsor-ed Group March 2015
59. Variations by content type
http://www.jamesamartin.com/so
cial-media/when-to-post-on-
facebook
59
The future of school publishing: The
sponsor-ed Group March 2015
60. Time of the day is ‘context’
• Most brands post during the week
• Best engagement is on weekends
http://www.cbsnews.com/8301-505125_162-57411092/the-best-time-to-send-email-so-it-will-get-read/
60
The future of school publishing: The
sponsor-ed Group March 2015
Why not experiment and become the only school that delivers
content to parents when they’re most likely to absorb it
…..on weekends
61. Context Rule 3: Devices and
platforms are context
http://allfacebook.com/socialcode-best-practices-
engagement_b107019 61
The future of school publishing: The
sponsor-ed Group March 2015
62. 62
The future of school publishing: The
sponsor-ed Group March 2015
63.
64. Facebook’s not a website or a
newsletter but extremely effective.
Would you like to generate that level of
‘spirit’?
The future of school publishing: The sponsor-ed
Group March 2015
64
65. Your new context
The future of school publishing: The sponsor-ed
Group March 2015
65
66. 5: Not all of us absorb content
in the same way
The future of school publishing: The sponsor-ed
Group March 2015
66
67. Never use the words,
“our parents”.
67
The future of school publishing: The
sponsor-ed Group March 2015
68. There is not one community that is
homogenous
• Take this room……..
• Avoid making sweeping statements about your community
The future of school publishing: The sponsor-ed
Group March 2015
68
70. Gender Imbalance in Communications
92%of comments on school Facebook pages are from
Mums.
Research* indicates women made an average of
11 updates to their Facebook status (month),
while men averaged six. Yet the subscription mix is
48% male, 52% female
*Pew Research Institute 70
The future of school publishing: The
sponsor-ed Group March 2015
71. The future of school publishing: The
sponsor-ed Group March 2015
71
72. Roy Morgan – Values Segments
• For information on each segment: http://www.roymorgan.com/products/values-segments/values-segments.cfm
The future of school publishing: The sponsor-ed
Group March 2015
72
73. 1. The all business parent.
2. The disorganized parent.
3. The lingering parent
4. The overly friendly parent
5. The stressed parent
6. The complainer
7. The even-mannered parent
The future of school publishing: The sponsor-ed
Group March 2015
73
74. In your community you have…
• The forensic analyst
• Phone addict
• The worrier
• ‘On the run’
• But at a minimum you have 3 psychographic groups
The future of school publishing: The sponsor-ed
Group March 2015
74
75. The 4 Point Plan
The future of school publishing: The sponsor-ed
Group March 2015
75
76. 1. Key Messages:
what’s informing your writing?
The future of school publishing: The
sponsor-ed Group March 2015
76
77. A communication strategy begins with
‘key messages’
• Do you want to be seen as innovative, a learning
community, pastoral, academic….
• You’re writing will be informed by your ‘key messages’
The future of school publishing: The
sponsor-ed Group March 2015
77
78. What’s the content outcome?
What does this content do? Why’s it in your newsletter?
Parent Education/Health & Wellbeing
The future of school publishing: The sponsor-ed
Group March 2015
78
79. Communication Outcomes
What business is Shell in? Energy
Theory: A product is
what a product
does
The future of school publishing: The sponsor-ed
Group March 2015
79
80. When I go to Bunnings to buy one of
these, what am I actually buying?
The future of school publishing: The sponsor-ed
Group March 2015
80
81. A Communication Outcome
1: Building community confidence in our teaching staff’s
capabilities.
Even our teachers never stop
learning
Congratulations to Margaret Masseni on completing her
Masters of Education – Student Wellbeing. It was 2
years of study giving up many nights and weekends
following her passion. “It’s been a life long ambition of
mine to study at Melbourne Uni. I’m very fortunate to
have married such a wonderful husband as Denis who’s
intellect has been a beacon of inspiration to me. I aspire
to his greatness.” Said Margaret choking back the tears.
Communication Outcome
Content
The future of school publishing: The sponsor-ed
Group March 2015
81
82. Action: Develop 10 key messages
The future of school publishing: The sponsor-ed
Group March 2015
82
83. 2. Context:
make it work for you… and
your parents
The future of school publishing: The
sponsor-ed Group March 2015
83
84. Halve your publishing time and double
your parents engagement
The future of school publishing: The sponsor-ed
Group March 2015
84
85. The Potential
• 1 newsletter per term
• Burst communications
– Write less but more often
– 1 article per day
• ‘Write-once’ in only one place – the website
• Use ‘push’ for urgency and for disruption
The future of school publishing: The sponsor-ed
Group March 2015
85
86. The ‘new’ publishing grid
News
Newsletter
Logistics PR
The future of school publishing: The sponsor-ed
Group March 2015
86
87. Turn your homepage into your ‘new’
newsletter’.
• Mobile friendly
• Push to app
• Measureable
• Accessible
• Write-once
The future of school publishing: The sponsor-ed
Group March 2015
87
88. Did I mention mobile?
40% to 80%
88
The future of school publishing: The sponsor-ed
Group March 2015
89. •
Action:
1: Utilise homepage content – Recent News
2: Tag Recent News in email
3: Mix publishing frequency – randon, time/day
4: Lower your content volume
5: Use a variety of mediums – web, app & email
6: Drop PDF newsletter
7: Write 1 conventional newsletter/term
The future of school publishing: The sponsor-ed
Group March 2015
89
90. 3. Analytics:
find your sweet spot
The future of school publishing: The
sponsor-ed Group March 2015
90
96. Implementation
• Plot a vision for your communications 12 months out
• Make small incremental changes every term
• Let your community know that they’ll see changes as
you implement an emerging ‘best- practice’ in
communications
• Feedback is always welcomed – this is a trial
The future of school publishing: The sponsor-ed
Group March 2015
96
97. Goal:
to halve your publishing time and
to double parent’s engagement
Strategy
&
Technology
Strategy
&
Technology
The future of school publishing: The sponsor-ed
Group March 2015
97
98. Thank you
The future of school publishing: The sponsor-ed
Group March 2015
98
Denis Masseni
Director: The sponsor-ed Group
700 Collins St, Docklands, 3008
P: 1300 755 010
W: sponsor-ed.com.au
E: info@sponsor-ed.com.au
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