1) Enterprise IT is evolving to propel digital transformation through the use of cloud technologies like AWS. 2) Major companies like GE and Capital One are migrating thousands of workloads and reducing their data center footprints by migrating to AWS which provides significant cost savings and other benefits. 3) IT organizations face challenges with outdated infrastructure but are willing to support transformation; the cloud can help address these challenges and allow organizations to focus more on their business.

1. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Zane Moi
Deputy General Manager, Head of Business Development, Hong Kong & Taiwan
zanemoi@amazon.com
LEVEL 100
The Future of Enterprise IT

2. Virtually all modern organizational and
business transformation occurring today
has technology as a core fundamental layer

3. We are seeing some patterns around how
Enterprise IT is evolving to propel and to lead
these transformation programs forward

4. GE Is Migrating 9000+ Workloads To AWS
Migrating 60% of global workloads, including
300 disparate ERP systems
Reducing data center footprint from 34 to 4
over the next three years
The Oil & Gas division will migrate ~500
applications in the next 2 years
This will result in 52% TCO savings and path to
eliminate its data centers
“GE is a 140-year-old company,
and AWS is our trusted partner
that is going to run our company
for the next 140 years.”
Jim Fowler
Chief Information Officer

5. Capital One is one of the US’ largest Financial
Services companies
Choosing to focus on customers and innovation,
not infrastructure
Uses nearly every AWS service to develop, test,
build, and run its most critical workloads
By 2018: Reducing over 50% of Capital One
data centers
CapitalOne is Going All-In on AWS

6. Organizations seek transformation for a
variety of reasons

7. Drucker, et al View, Catalysts for Transformation
Crisis
Cost
Performance Gap
New Technology
New Opportunities
Reaction to Internal or External Pressures
Mergers & Acquisitions
Change for the Sake of Change
Planned Abandonment

8. And they also choose cloud for similar
reasons

9. Data Center
Consolidation
Large scale compute
intensive workloads
Facility or Real-estate
decisions
Agility/Dev
Productivity
Cost ReductionInnovation &
Digital Transformation
Colocation or outsourcing
contract changes
Acquisitions or
Divestitures
Common Cloud Migration Drivers

10. IT Organizations face challenges
(but have a strong willingness),
to support transformation

11. Current State of Most IT Organizations
• Time-to-market challenges
• Inflexible platform
• Technical debt
• Unplanned work
• Outages, bugs, compliance
• 6+ months per release
• Months to procure/provision
• Great team, teammates
• Strong collaboration
• Desire to improve customer
experience
• Integrating with other
business units is technically
difficult
High cost, low productivity, limited agility

12. To address some of these challenges, many
organizations have chosen to use AWS, not
just for its collection of IT Services, but as a
technology platform which allows them to
devote more resources to their business, their
customers and to allow them to move faster

13. Hundreds of Thousands of Enterprises Use AWS

14. Because The Cloud Offers Well Known Benefits
Focus on differentiation instead of managing a ton of servers.
Innovate faster and solidify your competitive advantage by increasing your
agility.
Enhance security by leveraging the infrastructure protocols, scale, and
compliance requirements already provided.

15. Though traditional Enterprise IT today has
well established Networking, Security,
Compute Virtualization and Governance
Models, in the world of cloud these should be
thought of slightly differently

16. First though, a quick overview of AWS and our
cloud offerings

17. Robust, Fully Featured Technology Infra Platform
CORE SERVICES
Integrated Networking
Rules Engine
Device Shadows
Device SDKs
Device Gateway
Registry
Local Compute
Custom Model
Training & Hosting
Conversational Chatbots
Virtual Desktops
App Streaming
Schema Conversion
Image & Scene
Recognition Sharing & Collaboration
Exabyte-Scale
Data Migration
Text to Speech
Corporate Email Application Migration
Database Migration
Regions
Availability Zones
Points of Presence
Data Warehousing
Business Intelligence
Elasticsearch
Hadoop/Spark
Data Pipelines
Streaming Data
Collection
ETL
Streaming Data
Analysis
Interactive SQL
Queries
Queuing & Notifications
Workflow
Email
Transcoding
Deep Learning
(Apache MXNet,
TensorFlow, & others)
Server MigrationCommunications
MARKETPLACE
Business Apps Business Intelligence DevOps Tools Security Networking StorageDatabases
API Gateway
Single Integrated Console
Identity
Sync
Mobile Analytics
Mobile App Testing
Targeted Push
Notifications
One-click App
Deployment
DevOps Resource
Management
Application Lifecycle
Management
Containers
Triggers
Resource Templates
Build & Test
Analyze & Debug
Identity Management
Key Management
& Storage
Monitoring &
Logs
Configuration
Compliance
Web Application Firewall
Assessment
& Reporting
Resource & Usage
Auditing
Access Control
Account
Grouping
DDOS
Protection
TECHNICAL & BUSINESS SUPPORT
Support
Professional
Services
Optimization
Guidance
Partner
Ecosystem
Training & Certification Solutions Management Account Management Security & Billing Reports
Personalized
Dashboard
Monitoring
Manage
Resources
Data Integration
Integrated Identity &
Access
Integrated Resource &
Deployment Management
Integrated Devices
& Edge Systems
Resource Templates
Configuration
Tracking
Server
Management
Service
Catalogue
Search
MIGRATIONHYBRID ARCHITECTUREENTERPRISE APPSMACHINE LEARNINGIoTMOBILE SERVICESDEV OPSANALYTICS
APP SERVICES
INFRASTRUCTURE SECURITY & COMPLIANCE MANAGEMENT TOOLS
Compute
VMs, Auto-scaling, Load Balancing,
Containers, Virtual Private Servers,
Batch Computing, Cloud Functions,
Elastic GPUs, Edge Computing
Storage
Object, Blocks, File, Archivals,
Import/Export, Exabyte-scale data transfer
CDN
Databases
Relational, NoSQL, Caching,
Migration, PostgreSQL compatible
Networking
VPC, DX, DNS
Facial Recognition &
Analysis
Facial Search
Patching
Contact Center

18. 24 48 61 82
159
280
516
722
1017
1430
0
250
500
750
1000
1250
1500
1750
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
AWS New Features or Services Introduced

19. General
purpose
Dense
storage
Compute
optimized
Storage
optimized
Memory
optimized
High
I/O
M4 D2 X1T2 R4I3C5M5 H1
EC2 Bare
Metal
T2 Unlimited X1eI2C4
High
I/O
General
purpose
burstable
Direct access to
physical server
resources
Amazon EC2 Instances

20. 25% price/performance improvement
over C4
C4 C5
“We saw significant performance improvement
on Amazon EC2 C5, with up to a 140%
performance improvement in industry standard
CPU benchmarks over C4.”
“We are eager to migrate onto the AVX-512
enabled c5.18xlarge instance size … We expect
to decrease the processing time of some of our
key workloads by more than 30%.”
• Based on 3.0 GHz Intel Xeon Scalable
Processors (Skylake)
• Up to 72 vCPUs and 144 GiB of memory (2:1
Memory:vCPU ratio)
• 25 Gbps NW bandwidth
• Support for Intel AVX-512
C5: Compute-Optimized Instances Based on
Intel Skylake

21. M5: Next-Generation General Purpose Instance
• Powered by 2.5 GHz Intel Xeon Scalable
Processors (Skylake)
• New larger instance size—m5.24xlarge with
96 vCPUs and 384 GiB of memory
(4:1 memory:vCPU ratio)
• Improved network and Amazon EBS
performance on smaller instance sizes
• Support for Intel AVX-512, offering up to twice
the performance for vector and floating point
workloads
14% price/performance improvement with
M5
M4 M5

22. What considerations should be contemplated
by Enterprise IT during cloud facilitated
transformation?

23. Using AWS, Dow
Jones Improves
Time to Market by
30%, Saves
Hardware Refresh
Costs - in Hong
Kong
• Dow Jones & Company provides news and
business information for the global investment
market.
• Dow Jones needed to replace its Hong Kong
data center with a flexible, cost-effective
alternative that allowed its staff to focus on
building products
• Moving its data center in six weeks to AWS,
helps Dow Jones save $40,000 per year in
hardware refresh costs and had enabled Dow
Jones staff to focus on creating revenue-
producing applications for the website

24. IT Map – Traditional IT
Products & Services
CTO/VP Applications
Digital Products, Brand
Websites, Mobile
Applications, Point of Sale
Systems, Commerce
Email, Productivity,
Collaboration, HR,
Finance, ERP
Back-Office Systems
CIO/VP Corp Systems
Desktop Support, Device
Management, Telephony,
IT Support
End User Computing
VP IT Support
Encryption, Key Management, Identity
Management, Firewalls, IDS, DDoS
Information Security
CISO

25. IT Map – Traditional IT
Products & Services
CTO/VP Applications
Digital Products, Brand
Websites, Mobile
Applications, Point of Sale
Systems, Commerce
Email, Productivity,
Collaboration, HR,
Finance, ERP
Back-Office Systems
CIO/VP Corp Systems
Desktop Support, Device
Management, Telephony,
IT Support
End User Computing
VP IT Support
Encryption, Key Management, Identity
Management, Firewalls, IDS, DDoS
Information Security
CISO
Infrastructure/Delivery
VP Infrastructure

26. IT Map – Traditional IT
Products & Services
CTO/VP Applications
Digital Products, Brand
Websites, Mobile
Applications, Point of Sale
Systems, Commerce
Email, Productivity,
Collaboration, HR,
Finance, ERP
Back-Office Systems
CIO/VP Corp Systems
Desktop Support, Device
Management, Telephony,
IT Support
End User Computing
VP IT Support
Encryption, Key Management, Identity
Management, Firewalls, IDS, DDoS
Information Security
CISO
Infrastructure/Delivery
VP Infrastructure PMO Engineering Operations Design

27. IT Map – Cloud First, or All-In Cloud
Products & Services
CTO/VP Applications
Digital Products, Brand
Websites, Mobile
Applications, Point of Sale
Systems, Commerce
Email, Productivity,
Collaboration, HR,
Finance, ERP
Back-Office Systems
CIO/VP Corp Systems
Desktop Support, Device
Management, Telephony,
IT Support
End User Computing
VP IT Support
Information Security
CISO
Cloud Center of Excellence (CoE)
Architecture, Connectivity, DevOps, DevSecOps, Microservices,
Procurement, Provisioning, Service Catalog, Chargeback
+30% Increase in
Productivity

28. How Cloud is Being Adopted
Dev & Test
Mobile
New
Applications
Data Center
Migration
Digital
Mission
Critical
Applications
Analytics
All-In

29. In this model, what does the CoE do?

30. Support for New Application Development
Patterns, Transitioning From Monolith
Development Cycles
Developers App Delivery Pipelines
Build Test Release

31. Build Test Release
Build Test Release
Build Test Release
Build Test Release
Developers Services Delivery Pipelines
To For Example,
Microservices Deployment Cycle

32. Redesign
Application/
Infrastructure Architecture
App Code
Development
Full ALM /
SDLC
Integration
Purchase COTS/
SaaS & licensing
Manual Install
& Setup
Modify underlying
Infrastructure
Determine
new platform
Retain /
Revisit
Manual Config
Manual Deploy
Manual Install
Retire /
Decommission
Discover/Assess/Prioritize
Applications
Determine
Migration
Path
Use Migration Tools
Transition ProductionValidation
Automate
Support for Application Migration Patterns

33. Policy, Governance, Education
Executive
Leadership
ExperimentEducate Staff Governance Engage Partners

34. Modernizing Technology Governance (MTG)
Automate
governance
Automate
deployments
Automate security
operations
Continuous
compliance
Adopt “prevent” controls; make “detect” controls more powerful and comprehensive.

35. Changing Procurement Processes
Performance Based Focus (Workloads & Outcomes) vs
Prescriptive Procurement (Specifications) in RFPs
Why?
Performance focuses on availability, flexibility, design and
value based ways to address risk. Prescriptive focuses on
SLA and contractual means to commercially mitigate risk,
but ignores or discounts reputation risk

36. Talent Development
Companies need cloud expertise now more than ever
Indeed Job Postings that include “AWS”
0
100
200
300
400
500
600
700
2012 2013 2014 2015 2016
Relative
Percentage

37. Impact of Training
Production
Applications
0
First Training
Delivered
1,400 students trained
11 months
Time
Jan 2015 Sept 2016
~100

38. Beyond operation setup, the CoE can drive
strategy too. For example, data collection
security and compliance are moving from
obligation to advantage

39. Effective Reporting Enables Compliance and Analytics
Secure automated and
reliable data ingestion
Lineage and metadata
capture
Life cycle management and
WORM storage
Easy access to analytics
and machine learning tools
Secure archived and
encrypted source data
Managed governance,
security, and privacy

40. Customer Results?

41. Customer Experiences
Consolidating 56 datacenters down to 6, moving 75% of infrastructure to
cloud, and re-allocating more than $100M to key business drivers.
Migrated over ~5,500 instances in 9 months, reduced storage costs by 50% and
compute costs by 20%, and sped up provisioning 10X from 4 weeks to 2 days.
Transforming culture to be a great place for developers to work by investing in
new skills (thousands of AWS certifications and counting) and migrating data
centers to the cloud.
Migrated over 1,200 instances (90+ apps) in 18 months, introduced an
automated build and deployment pipeline, and sped up provisioning from
weeks to 1-2 days for an entire application stack.
Migrated over 600 workloads to AWS in under 14 months, including some
Unix to Linux conversations, driving year over year cost reduction.

42. Business
Agility
Operational
Resilience
Cost
Avoidance
Workforce
Productivity
Operational
Costs
• 77% faster to deliver
business applications
• Rapid experimentation
• Reduced technical debt
• Streamlined M&A
activity
• 98% reduction in
P1/P0s
• Improved security
posture
• 15 cloud services
created
• Improved performance
• 52% average TCO
savings
• 80% cloud first adoption
• 15 automated bots
developed
• 8 cloud migration
parties
• Shift to self-service
culture
• DevOps in Practice
• 35% reduction in
compute assets (792)
• 50 applications
decommissioned
• $14M YOY savings
$14.2M
investment
18
months
Focus
311
apps in Cloud
$14M
YOY savings&
PROGRESS
Actual Customer Experience

43. There are many paths to business and
organizational transformation, AWS is not just
a collection of IT Services, but a Partner
Organization to you that can facilitate this, at
whatever speed works best for you

44. Want to know more? Ask anyone with at the
AWS booth or your AWS BD about the Cloud
Adoption Framework

45. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Zane Moi
Deputy General Manager, Head of Business Development, Hong Kong & Taiwan
zanemoi@amazon.com
LEVEL 100
Thank You For Joining
The Future of Enterprise IT

46. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
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48. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Zane Moi
Deputy General Manager, Head of Business Development, Hong Kong & Taiwan
zanemoi@amazon.com
LEVEL 100
Thank You For Joining
The Future of Enterprise IT