The document discusses the future of online content management, highlighting the conflict between demand for free content and the need for copyright protection for creators. Suggestions for improvement include the creation of a national content network, although concerns about government control and user engagement arise. An alternative proposed is to enhance the presence of Creative Commons to allow flexible content sharing without centralized control.

1. The Future of ContentJess Nichols

2. @smcsyd@utsengageI attended SMCSYD and UTSpeaks events this week around copyright content management. These are my thoughts around the future of online content.

3. Today everyone wants free and easily accessible content. Flickr: JeremyBrooks

4. The internet is a perfect platform for users to consume all the they want for free.Flickr: aperture_lag

5. This consumption method is flawed because not all content is really free.Flickr: MisterSnappy

6. Someone has generated the content with their own time, materials and resources.Flickr: AdamCohn

7. This is why we have copyright.Flickr: Horiavarlan

8. Copyright protects the rights of the original creator of content to allow them to choose how their content is distributed and reused.Flickr: Robsv

9. But the current copyright system isn't protecting the original creators as content can be downloaded in a single click without permission.Flickr: Kakafonie

10. At UTSpeaks, Michael Fraser suggested the development of a National Content Network (NCN).

11. The NCN would collate all content accessible in Australia (i.e. world wide content that is consumed in Australia)Flickr: lorises

12. It is a link library of all available content.Flickr: Cpchen

13. Which would be managed by the government.Flickr: cas_ks

14. There are so many reasons why an NCN isn't the right solution.Flickr: CJDaniel

15. The Government’s plans for Censorship.Flickr: 1000photosofnewyorkcity

16. It will be extremely hard to hold all content available.Flickr: vshioshvili

17. There is a high resourcing cost to ensure regulations are upheld.Flickr: jurvetson

18. And Users will not engage with a process that prevents them from easily accessing and consuming content.Flickr: drh

19. A possible solution to this is increasing the presence of Creative Commons.Flickr: giuli-o

20. Instead of people registering and restricting access to content, users identify rules around how their content is allowed to be used.Flickr: taminator

21. Not using a static, one-stop-shop library allows for scalability and flexibility of the system.Flickr: gorbould

22. It means the government won't own or control content.Flickr: dazzied

23. Not everyone wants to make a profit from all their work,Flickr: mindfulone

24. Some people want to share and collaborate to innovate and generate new content.Flickr: wwworks

25. (read me)There is a growing free culture.Flickr: zone41http://www.flickr.com/photos/zone41/3678992659/sizes/l/

26. And shutting off or restricting content will do more harm than good.Flickr: criminalintent

27. However there will always be a need for copyright.Flickr: horiavarlan

28. And there will never be one single solution to solve all content management problems.Flickr: mikedefiant

29. But for a successful future in content managementFlickr: melindashelton

30. The responsibility lies with peopleFlickr: anirudhkoul

31. And their willingness to be open and collaborative with their content.Flickr: andrew_mc_d

32. Thoughts? Talk to me!@jessnicholshttp://www.jessnichols.com