The document outlines 30 recruiting strategies for a down economy, presented by Geoff Peterson from General Lead. It discusses utilizing layoffs at competitors, moving to niche job boards, and being visible online through social media, videos, podcasts, email marketing and more. It also promotes upcoming webinars by Geoff Peterson on sourcing passive talent and cutting-edge sourcing techniques.

1. 30 Recruiting Strategies in a Down Economy in 30 Minutes: {Drinking from a Firehose…}

5. About the Speaker Geoff Peterson is the Managing Principal for General Lead ( www.generallead.com ) and Editor for StaffBytes ( www.staffbytes.com ). Geoff has eight years full life-cycle recruiting, Internet sourcing and research experience nationwide, having fulfilled successful engagements with small organizations and Fortune 500 companies alike. He brings a wealth of knowledge and experience to the table including Technical Recruiting, Executive Recruiting, Internet Sourcing, Name Generation, Competitive Intelligence, Internet Research, Job Search Strategy, and Recruitment Marketing.

7. Free Test Drive: http://www.generallead.com/sourcing.asp

8. Broadlook Diver *14-Day Free Trial Included with Webinar : http://www.broadlook.com/gpeterson?ref=gpeterson

9. 30 Recruiting Strategies in a Down Economy

10. The Economy is Not in Good Shape

11. Layoffs are Everywhere

12. #1: Pay Attention to Layoffs; Raid Competitors

13. #2: General Job Boards are Dying; Go Niche

14. #3: Be Visible EVERYWHERE Online

15. #4: Dive into Mobile Marketing

16. #5: Get a Corporate Facebook Page

17. #6: Start a LinkedIn Group

18. #7: Be Accessible with IM on your Website

19. #8: Utilize Online Press Releases

20. #9: Create Free Whitepapers, eBooks and PPTs

21. #10: Host an Online Video Show

22. #11: Utilize Podcasting

23. #12: Do Creative Email Marketing Campaigns

24. #13: Run Referral Programs Online

25. #14: Get Your Jobs Listed in Search Engines

26. #15: Build a “Better” Career Site

27. #16: Run CPC/CPM/CPA Ad Campaigns

28. #17: Capture Talent with RSS Feeds

29. #18: Build a Passive Talent Database

30. #19: Tune Into the Blogosphere

31. #20: Use Your Blog to Drive Talent

32. #21: Get on the Microblogs…Especially Twitter

33. #22: Find Billions of FREE Documents Online

34. #23: Use Jigsaw to Complete Your Puzzle

35. #24: Bookmark the Web; Make it Your Library

36. #25: Automate Your Sourcing Efforts

37. #26: Conduct Virtual Job Fairs

38. #27: Create Custom Search Engines

39. #28: Find Passive Talent in Your ATS & Desktop

40. #29: Stay Active in Online Groups

41. #30: Be Visible “Locally” with Meetup

42. #31 (BONUS): Host Free Webinars on Hot Topics