The document discusses frequent flyer programs (FFPs), which were introduced by American Airlines to foster brand loyalty among frequent flyers. FFPs allow passengers to earn mileage points based on the distance traveled, with more points earned for traveling more with a particular airline. These points can then be redeemed for rewards like free upgrades, additional flights, hotel stays, or other benefits. In India, Air India operates a FFP called Flying Returns that allows members to earn points on Air India as well as partner airlines, which can then be redeemed for award tickets or additional perks through hospitality partnerships.

1. The Frequent Flyer
Programmes(FFP):
Collected and compiled
by
Dhiman Kanti Mridha

2. Introduction:
 Was introduced by group of American Airlines in North
America, as marketing tool to foster brand loyalty among
people who fly frequently.
 Programme mainly targeted to: Business Travelers
 Passengers are given mileage points for travelling every 1000
kilometers.
 If they travelled more with a particular airline they earned
more points or more free or discounted travels:
 Such as :**free upgrade in the plane,
** free air tickets for him/her with spouse
** free fly-cruise package, hotel stay
** other benefits etc. in exchange of points.
 FFPs may be operated by a single airline or jointly by airlines
having an interline agreement.

3. FFP in India:
• Air India has a FFP called: “ Flying Returns”.
• Where the members can accrue mileage points
while flying on Air India, Air France, and flights
of Air India’s code share partners, and redeem
them for award tickets on Air India or Air
France.
• Apart from airlines, Air India has tie-ups with
leading hospitality service providers and
members can earn additional mileage points to
redeem their tickets faster.