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The Freedom To Publish:
2017 Digital Book World Indie Author
ORNA ROSS
The Sophisticated Ways
of Today’s Indies
1.The "new professional author" A definition
Story Of Our Pro Forum
Professional:
Making A Living
Professional Standards
Professional in all 7 processes of publishing.
Indie Spirited
2. The 7 processes of publishing
1. Editorial
2. Design
3. Production
4. Distribution
5. Marketing
6. Promotion
Professional in all 7 =
Running An Indie Author
business
3. The Challenges
New, Constant Change
Technology
Fast Paced
Social
Hard Work
4. The Progress Points
Commercial
Creative
4. The Progress Points: Commercial
30% bestsellers, on average, are indie + 40% dollar take
Some supersellers in genre fiction and non-fiction guides
Authors are making a living
Authors are giving employment to other creatives
Crowdsourcing and funding
4. The Progress Points
Creative freedom
New genres & Niches
Closer relationship with readers - part of the publishing /
promotion process
Merging of reading and writing
Collaboration: DIWO
5. The Sticking Points - Authors
Quality
Mindset: Marketing/Promotion
Managing Time & Money
Business Skills
Collaboration -- Hiring and managing
6. The Sticking Points - Industry
“Vanity” Stigma
Literary festivals, book prizes
etc - at a loss
Supply Chain - Bookstores
7. Recent Trends & Surprizes
Nonfiction - Less price sensitive
Facebook & other advertising
Rights Sales
Higher priced books doing
8. The Job of A Professional Author
Write A Professional Book - Hire the best editors
Produce A Professional Book - Design
Distribute Widely
Personal Marketing & Professional Promotion
Once selling well in English ebook (not before)
Follow us on Twitter:
@IndieAuthorALLi
Visit our Self-Publishing
Advice Center at:
selfpublishingadvice.org

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The Freedom to Publish: The Sophisticated Ways of Today’s Indies

  • 1. The Freedom To Publish: 2017 Digital Book World Indie Author ORNA ROSS The Sophisticated Ways of Today’s Indies
  • 2. 1.The "new professional author" A definition Story Of Our Pro Forum Professional: Making A Living Professional Standards Professional in all 7 processes of publishing. Indie Spirited
  • 3. 2. The 7 processes of publishing 1. Editorial 2. Design 3. Production 4. Distribution 5. Marketing 6. Promotion Professional in all 7 = Running An Indie Author business
  • 4. 3. The Challenges New, Constant Change Technology Fast Paced Social Hard Work
  • 5. 4. The Progress Points Commercial Creative
  • 6. 4. The Progress Points: Commercial 30% bestsellers, on average, are indie + 40% dollar take Some supersellers in genre fiction and non-fiction guides Authors are making a living Authors are giving employment to other creatives Crowdsourcing and funding
  • 7. 4. The Progress Points Creative freedom New genres & Niches Closer relationship with readers - part of the publishing / promotion process Merging of reading and writing Collaboration: DIWO
  • 8. 5. The Sticking Points - Authors Quality Mindset: Marketing/Promotion Managing Time & Money Business Skills Collaboration -- Hiring and managing
  • 9. 6. The Sticking Points - Industry “Vanity” Stigma Literary festivals, book prizes etc - at a loss Supply Chain - Bookstores
  • 10. 7. Recent Trends & Surprizes Nonfiction - Less price sensitive Facebook & other advertising Rights Sales Higher priced books doing
  • 11. 8. The Job of A Professional Author Write A Professional Book - Hire the best editors Produce A Professional Book - Design Distribute Widely Personal Marketing & Professional Promotion Once selling well in English ebook (not before)
  • 12. Follow us on Twitter: @IndieAuthorALLi Visit our Self-Publishing Advice Center at: selfpublishingadvice.org

Editor's Notes

  1. WE COULD FUNK IT UP A BIT?!
  2. WE COULD FUNK IT UP A BIT?!