The document discusses the evolving role of independent authors in publishing. It defines an independent professional author as someone who handles all seven processes of publishing themselves, including editorial, design, production, distribution, marketing, promotion, and running their author business professionally. Some of the challenges independent authors face include constant technological changes, working at a fast pace, and the social aspects of publishing. However, independent authors have also made progress commercially, with 30% of bestsellers on average being independent and some earning a living from their work. Independent authors also have more creative freedom and can create new genres and niches. The document outlines sticking points such as quality, mindset around marketing, managing time and money, and business skills. It also discusses