The Fastest Growing Tech Startups Of India – 2023.pdf

Right Start
Iden fying the Role and
Importance of Tech
Startups in the Evolving
Indian Economy
Core Strengths
Comprehending the
Characteris cs of Impac ul
and Successful Tech Startups
and their Internal Ecosystem
MAY ISSUE 08 2023
+
The Fastest Growing Unicorn Transforming an Industry by Building Revolutions
INFRA.MARKET
Fastest
Tech Startups
India–
Satya Kaliki,
CTO
www.insightssuccess.in

“
Our chief want is someone
who will inspire us to be what
– Ralph Waldo Emerson, essayist, poet and
we know we could be.
“

FUTURE INDIA’S
TECHNOVATING
DISRUPTORS
Editor’s Note

n recent years, India has emerged as a hotbed for
Itechnological innovation and entrepreneurship, giving
rise to a vibrant ecosystem of tech startups. The Indian
startup landscape continues to witness remarkable growth
and transformation, with several companies standing out as
the fastest-growing tech startups in the country.
India’s tech startup ecosystem has experienced exponential
growth, fuelled by increasing access to technology, a large
pool of skilled talent, favourable government policies, and a
burgeoning consumer market. These startups are disrupting
traditional industries, revolutionizing business models, and
creating innovative solutions that cater to the evolving
needs of both Indian and global markets.
In 2023, startups in India are leveraging cutting-edge
technologies, such as artificial intelligence, blockchain,
cloud computing, and data analytics, to drive digital
transformation across various sectors. These startups are
addressing local challenges and expanding their footprint
globally, gaining recognition and attracting substantial
investments from domestic and international investors.
From e-commerce and fintech to neo-bank and digital
solutions, these startups are significantly impacting their
respective industries. They are redefining customer
experiences, enhancing operational efficiencies, and
introducing disruptive innovations reshaping the Indian
business landscape.
Moreover, these startups are fostering a culture of entrepre-
neurship and innovation, inspiring a new generation of
aspiring founders and creating job opportunities for India’s
talented workforce. They also actively participate in social
impact initiatives, addressing critical societal issues and
driving positive change in healthcare, education,
sustainability, and financial inclusion.
While the Indian startup ecosystem continues to evolve, it is
important to recognize and celebrate the fastest-growing
tech startups propelling this transformation. By understand-
ing their success stories, innovative solutions, and entrepre-
neurial spirit, we gain insights into the dynamic nature of
India’s tech startup landscape and the immense potential it
holds for the future.
This exclusive edition of Insights Success, titled ‘The
Fastest Growing Tech Startups of India – 2023,’ explores
the dynamic and rapidly evolving landscape of India’s tech
startup scene, highlighting some of the most promising and
influential startups making waves in 2023.
In the following pages, we delve deeper into some of the
fastest-growing tech startups in India, exploring their
unique value propositions, market strategies, and the impact
they are making in their respective industries. Also included
are two trendy articles for widening your perspective. Read
on and enjoy!
Gaurav PR Wankhade
Managing Editor
gaurav.wankhade@insightssuccess.com

A r t i c l e s
C o v e r S t o r y
08
16
C O N T
The Fastest Growing Unicorn Transforming an Industry by Building Revolutions
INFRA.MARKET
Right Start
Iden fying the Role and
Importance of Tech
Startups in the Evolving
Indian Economy
Core Strengths
Comprehending the
Characteris cs of Impac ul
and Successful Tech Startups
28

Profi l es
20
AutoFlow Technologies
Fostering Digital Business Acceleration by Thinking Automation
24
32
T E N T
Aye Finance
Empowering Micro Enterprises’ Economic Transformation
Jai Kisan
India’s First Rural Focused Neo Bank with
One Stop Bharat Khata Digital Solution

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Featuring Brief
Organization
AutoFlow Technologies is a leading software provider of process
automation services to highly impacting organizations.
Aye Finance (aka ayefin) is a fintech organization with aim to
empower the economic transformation of micro enterprises.
AutoFlow
Technologies
Aye Finance
Mr Gaurav Hargude,
Founder and CEO
and Mr Mayur Parve, CTO
Tejamoy Ghosh,
VP of Head of Data
Science and Artificial
Intelligence
Fastest
Tech Startups
India–
Jai Kisan is a rural-focused Neo Bank whose application – Bharat
Khata, provides a one-stop solution for rural businesses and
individuals’ financial needs starting with best-suited credit products.
Jai Kisan
Arjun Ahluwalia,
Co-founder and CEO
and Adriel Maniego,
Co-founder and COO
Infra.Market
Satya Kaliki,
CTO
Infra Market is a one-stop construction solutions company with a
vision of creating India’s largest multi-product construction
materials brand.
Fisdom Satish Yagnik Fisdom offers a number of financial care services for its
customers in India.

,
The Fastest Growing Unicorn Transforming an
Industry by Building Revolutions
,With a strong focus on infrastructure,
Infra.Market (currently valued at $2.5
billion) is targeting a massive $140
billion construction materials market.
Story
Cover

independent ready-mix concrete player, RDC Concrete. It
also bought a stake in Shalimar Paints, a listed Indian paint
company. The company’s business expansion has been
facilitated by its pursuit of inorganic acquisitions, which the
team, including Satya, believe has been crucial in their
growth trajectory. They are the only construction solutions
company with an ISO-certified world-class R&D centre.
“Customer satisfaction is paramount to us, and we aim to
provide access to a wide range of products under a single
roof that simplifies business,” he states.
Their offerings across India and abroad have helped them
enable development in the Indian construction technology
market.
Prior to Infra.Market Satya has over two decades of
experience building large-scale Technology Teams and
delivering World-Class Software Products across multiple
continents. His role at Infra.Market gives him a unique
opportunity to create history and contribute to India’s
growth. Satya leads the Product and Technology strategy
and execution, Customer Experience and Customer Service
functions.
Creating Experiences
Over the last three years, they have digitised the workflow
of Sales, Risk, Operations, Fulfilment, Procurement and
Finance teams across their B2B and Retail divisions. “My
next goal is to provide an unmatched tech experience to our
customers,” says Satya.
Further sharing his inspiration behind venturing into the
business, he says the construction industry is one of the
he construction industry, one of the oldest sectors
Tever existed, remained very stubborn to change,
which even the wisest of the wise accept is the only
constant. In contrast, the world outside its boundaries
shifted its course swiftly by using every advancing
technology, and construction and real estate space evolved
at a puzzlingly low pace.
However, two entrepreneurially restless minds wanted
nothing but to create disruption in this sleeping behemoth
pegged at over $200 billion. They conceived Infra.Market,
which was thus far deemed unthinkable. Aaditya Sharda
and Souvik Sengupta, the Co-founders, asked themselves,
why won’t the fossilized labyrinth change? Forget evolu-
tion. They knew what the industry needed was not even
revolution but a company like Infra.Market that can
keep…
Building Revolutions
Satya Kaliki, the CTO, insists that Infra.Market is
committed to building revolutions, “and we are now one of
the fastest-growing unicorns in this otherwise opaque
construction industry.”
With a reported ₹6,236 crores in revenue for FY22, which
was a 5x growth over the previous year, their business,
which has been profitable since its inception in 2016, offers
a range of construction materials and interior lifestyle
products to make spaces beautiful and durable.
With a strong focus on infrastructure, Infra.Market
(currently valued at $2.5 billion) is targeting a massive
$140 billion construction materials market. According to
Satya, they also cater to SMEs, small contractors, and
vendors, representing a sizeable portion of the retail market.
Their retail and private label brands have improved
margins, enabling them to go beyond distribution options
and differentiate themselves from other platforms. They
undertake tech-enabled manufacturing, have a presence in
the retail space and are delighted to be one of India’s multi-
category product brands. “This is a testimony to our efforts
to establish a strong construction-tech ecosystem,” he adds.
Striking Innovations
Infra.Market continuously strives to offer solutions in the
construction space through the smart use of technology and
an ecosystem of manufacturers, dealers, and architects. The
firm recently acquired a Hyderabad-based construction
equipment rental player, Equiphunt and the largest Indian
,Customer satisfaction is
paramount to us, and we
aim to provide access to a
wide range of products
under a single roof that
simplifies business.
,
The Fastest Growing Tech Startups of India – 2023

,Infra.Market’s Retailer app enables ease
of management for purchasing, ﬁnanc-
ing, inventory management, delivery,
and other areas under one roof.
,

,We have already signed
up 35 franchise stores
across Maharashtra,
Karnataka and
Telangana and have
plans to expand our
retail store network to
100 stores by March
2024.
,
I

Clients Testimonials:
*Metallo & Engineering Equipments – “We
want to congratulate Infra.Market for their
excellent commitment towards delivering
lightweight concrete to us. Their entire
process was smooth and well-planned. They
really deserve to be appreciated.”
*ENSO Group – “We would like to thank
the entire team at Infra.Market for their
exceptional service and timely delivery of
the quality RMC they delivered to our
project. We look forward to a long-term
collaboration with them.”

16 | May, 2023 | www.insightssuccess.in
Identifying the
Role and Importance
of Tech Startups in the
Evolving Indian
Economy

R
i
g
h
t
S
t
a
r
t
n recent years, India has emerged as one of the fastest-
Igrowing economies globally, largely driven by the rise of
its vibrant technology startup ecosystem. Tech startups
have played a pivotal role in transforming various sectors of
the Indian economy, contributing to innovation, employment
generation, and attracting significant investments.
The role and importance of tech startups in India's evolving
economy cannot be overstated. These startups have driven
innovation, generated employment, attracted investments,
enabled digital transformation, and addressed social chal-
lenges.
Recognizing their significance, the government has introduced
several initiatives and policies to support and nurture the
startup ecosystem. With continued support, tech startups have
the potential to propel India's economic growth, foster
entrepreneurship, and position the country as a global hub for
technology and innovation. This article sheds light on the role
and importance of tech startups in India's evolving economy.
Driving Innovation and Disruption:
Tech startups in India have been at the forefront of driving
innovation and disrupting traditional industries. They have
leveraged emerging technologies such as Artificial Intelligence
(AI), Machine Learning (ML), blockchain, and the Internet of
Things (IoT) to introduce novel solutions to long-standing
challenges. These startups have transformed sectors like e-
commerce, fintech, healthcare, education, logistics, and
agriculture, among others, by introducing disruptive business
models and improving efficiency.
Employment Generation and Skill Development:
Tech startups have emerged as significant contributors to
employment generation in India. With a growing number of
entrepreneurs and startups, there has been an increasing
demand for skilled professionals in technology, design,
marketing, and operations. Startups have created thousands of
direct and indirect job opportunities, attracting talented
individuals and fostering a culture of entrepreneurship.
Additionally, many startups invest in training programs,
contributing to skill development and bridging the talent gap
in emerging technologies.
Boosting Economic Growth and Foreign Investments:
The success and growth of tech startups have profoundly
impacted India's economic landscape. These startups have
contributed significantly to the country's GDP growth, driving
innovation-led productivity gains.

Moreover, their potential for exponential growth has
attracted substantial foreign investments, promoting capital
inflows into the Indian economy. Venture capital firms,
angel investors, and multinational corporations are
increasingly recognizing the vast potential of Indian
startups, leading to increased funding opportunities and
strategic partnerships.
Enabling Digital Transformation:
India is witnessing a rapid digital transformation across
various sectors, and tech startups have played a crucial role
in enabling this transition. Startups have developed digital
platforms, mobile applications, and software solutions that
have revolutionized how businesses and consumers interact.
They have introduced convenient and accessible services,
such as online marketplaces, digital payment systems, and
e-learning platforms, empowering individuals and small
businesses to participate in the digital economy.
Addressing Social Challenges:
Tech startups in India have also focused on addressing
social challenges through innovative solutions. From
healthcare accessibility to education affordability and
sustainable agriculture practices, startups have worked
towards creating positive social impact. They have
developed low-cost healthcare solutions, EdTech platforms
for remote learning, and Agrotech solutions to enhance
productivity and reduce wastage. By addressing these
challenges, startups contribute to the overall welfare of
society and align with the government's mission of
inclusive growth.
Empowering Small and Medium Enterprises (SMEs):
Tech startups have played a crucial role in empowering
small and medium enterprises (SMEs) in India. Through
their innovative solutions and digital platforms, startups
have enabled SMEs to digitize their operations, streamline
processes, reach a wider customer base, and compete
effectively in the market. This has led to the growth and
expansion of SMEs, contributing to economic development
and job creation.
Catalyzing Entrepreneurship and a Startup Culture:
The success stories of Indian tech startups have inspired a
new wave of entrepreneurship and fostered a startup culture
in the country. These startups have become role models for
aspiring entrepreneurs, encouraging them to take risks,
pursue their ideas, and build their ventures. This cultural
shift has resulted in a vibrant ecosystem of startups, with a
steady flow of new innovative ideas and ventures.
Enhancing Export Potential:
Tech startups in India have not only focused on the
domestic market but have also expanded their reach
globally. By developing cutting-edge technologies, software
products, and services, Indian startups have gained
recognition in international markets. Their global success
has boosted India's export potential and positioned the
country as a competitive player in the global technology
landscape.
Collaboration and Ecosystem Building:
Tech startups in India have actively collaborated with
academic institutions, research organizations, and govern-
ment bodies to create a supportive ecosystem. Startup
incubators, accelerators, and co-working spaces have
emerged, providing a nurturing environment for startups to
grow, exchange knowledge, and access resources. These
collaborations have further strengthened the startup
ecosystem, encouraging innovation and fostering a sense of
community.
Solving Infrastructural Challenges:
India, being a vast and diverse country, faces numerous
infrastructural challenges. Tech startups have addressed
these challenges by developing solutions in areas like
transportation, energy, waste management, and smart cities.
Startups have introduced innovative technologies and
business models that optimize resource utilization, improve
connectivity, and enhance the quality of life for citizens.
Promoting Gender Diversity and Inclusion:
Tech startups have actively promoted gender diversity and
inclusion within the entrepreneurial ecosystem. Many
initiatives and support programs have been launched to
encourage women entrepreneurs and provide them with the
necessary resources and mentorship. This focus on
inclusivity benefits women and contributes to a more
diverse and robust startup ecosystem.
Future-proofing the Indian Economy:
Tech startups play a crucial role in future-proofing the
Indian economy by harnessing emerging technologies and
driving digital transformation. They are paving the way for
India to become a global leader in AI, cybersecurity,
blockchain, and clean energy. These technologies have the
potential to revolutionize industries, create new job
opportunities, and position India at the forefront of global
innovation.
18 | June, 2023 | www.insightssuccess.in

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AutoFlow
Technologies
Fostering Digital Business Accelera on by Thinking Automa on
hat kind of technology company would you like
Wto partner with to solve all your technical and
technological issues? Let me guess. You want
someone who can comprehend your business’s specialized
demands and solutions that simplify your utterly complex
processes, and the technological transformation must be
timely, affordable, feasible, and will be upgraded as your
business grow and develop.
“We’re AutoFlow Technologies – the most reliable global
technology solution partners, delivering digital business
acceleration with open scalable and modular solutions,”
says Mr Gaurav Hargude, the Founder and CEO. He
furthers that AutoFlow believes in working in partnership
with clients to understand their unique needs. Their deeper
technical expertise allows them to successfully deliver
projects often perceived as too complex. He adds, “We
ensure that customer investments in technology are carry
forwarded to new solutions if found feasible.”
He also firmly feels that a company is not a success of an
individual; it's the success of the team. It is these beliefs and
mission to assist their customers, employees, and partners
in overcoming a wide range of constraints that today,
AutoFlow Tech is serving Fortune 500 companies like
Mercedes-Benz, TATA, Edelweiss, Tech Mahindra and
over 80 others with over 650 successful projects, six
outstanding products, and three locations worldwide.
“We innovate technical solutions to help our customers
make distinctive improvements,” insists Gaurav, whose
journey of AutoFlow Tech was started in 2016 along with
the Passionate Tech evangelist and Industry veteran, Ajit.
As a disruptive innovator, Gaurav's strengths lie in identify-
ing and investing in next-generation technologies. Gaurav
has extensive experience building and delivering Digital
Transformation, BI and AI Road Maps for SMEs to Fortune
500 Companies. On the other hand, Ajit is a technocrat with
deep insights into Automation, Machine Learning, and
Artificial Intelligence.
Ajit has substantial experience (18+ yrs in the US, 10+ Yrs.
India) working for Fortune 500 companies. In his early
career, he headed a precision auto part manufacturing
company, which was later successfully sold to a Swiss
conglomerate for ₹800 Cr. When there is passion backed by
decades of experience, then there is assured success in the
future. And that's what happened; in just two years,
AutoFlow Technologies has gained much recognition from
its clients and customers. Now, it was time to shift gears
and build a strong Technology backbone for the company.
In 2018, Mayur joined the team as the Chief Technology
Officer (CTO), adding one more feather to the crown.
Under his leadership, AutoFlow Tech became an interna-
tionally recognized Product Engineering and Technology
Services Company. Mayur is responsible for building a
scalable technology stack for the company and bettering
operational agility, risk management, data and analytics
while driving strategic efficiency and improving overall
customer acquisition, experience, and business growth.
Mayur, along with his team, created the most impactful
enterprise product, which is creating a buzz in the market
and those are adopted around the world:
• Governance Framework (Collaboration and Productiv-
ity enhancement)
• Digitizer Platform (Low Code Platform)
Before joining AutoFlow Tech, Mayur was the CTO and
Director at Bit Marvels, responsible for building Ed-tech
products. Mayur Played a crucial role in the success of Bit
Marvels.

At AutoFlow
Technologies, we aim at
building next-
genera on Secure and
Scalable IT products and
solu ons for our
esteemed customers
which helps resolve
their real-world
challenges.
Mr Gaurav Hargude,
Founder and CEO
Mr Mayur Parve,
CTO
'Career Sarthi' start-up got Selected for 'Start-up India' and
successfully helped 540+ Educational Institutes.
In an exclusive interview with Insights Success, Gaurav
spoke about many things, the high points of which are
given herein for your knowledge.
Please share AutoFlow Tech’s USPs, making it one of the
best solution providers.
Driven by our aim - “AutoFlow Technologies is all about
excellence, passion, and ﬂexibility” - we constantly create
next-gen Secure and Scalable IT products and solutions for
our esteemed customers, helping them resolve their real-
world challenges. With a deep passion, expertise, and
proven track record in Analytics, Digitization, RPA,
Enterprise Web, and Mobility, we are succeeding.
Since its inception, we have achieved tremendous success
by developing and delivering innovative products, services,
and solutions across various domains. Subsequently, we are
helping the most impactful companies to maximize their
data outcomes providing insights to make informed
decisions.

If

Technology has proven that it can transform by
providing innovative solutions to pressing problems
like poverty, inequality, and widespread financial
inaccessibility. In the field of Micro Enterprise finance, Aye
Finance is bringing that transformation by putting the
marvel of digitalization at the heart of Micro Enterprises’
Economic Transformation.
Stating the company’s noblest mission, Tejamoy Ghosh,
the VP of Head of Data Science and Artificial Intelli-
gence, says, “It is to provide innovative, and customer
centred financial services to micro and small businesses
through a knowledgeable team, effective technology, and
robust processes, to power their growth into new-age
India.”
Our Valued Leadership
Tejamoy is a creative Data Science and AI professional with
17+ years of experience in the field.
He has been working for 14+ years in leadership roles,
currently heading the Data Science and Artificial Intelli-
gence division at Aye Finance – a fast-growing FinTech
Lending Institution.
Sharing their core values, he says, they are
*Innovation - Be curious. Explore. Pioneer.
*Trustworthiness - Be fair. Keep promises. Be genuine.
*Social Impact - Make a difference. Give back. Touch
lives.
*Being the best - Learn. Mentor. Onwards together.
*Customer Commitment - Think customer. Be proactive.
Exceed expectations.
Tejamoy delivered numerous Data Science and Advanced
Analytics projects to multiple clients from a wide array of
domains (e.g., Banking, Insurance, Retail, Telecom, etc.)
across functions like marketing, CRM, and risk. He has
been building, mentoring and incubating high-calibre teams
in advanced analytics and data science capability develop-
ment within an organization, which are other critical parts
of his expertise and experience.
He has a Master’s degree in Economics from Jawaharlal
Nehru University, New Delhi, and a Bachelor’s in Econom-
ics from Presidency College, Calcutta. He has also been
trained at Vanderbilt University, Nashville, TN, and the
University of Cincinnati, OH.
Tejamoy’s Specialties include:
Innovative AI/ML, Analytic Solution Design and Execution
(across business functions and industry domains like
Banking, Insurance, Retail & eCommerce, Telecom,
Manufacturing, and any other)
Ÿ AI/ML product conceptualization and development.
Ÿ Thought Leadership, People Management, Project
Management.
Ÿ Setting up, incubation, and developing of high calibre
Data Science teams from scratch.
Ÿ Mentoring new lines of DS/AI/ML professionals.
Our Products
Tejamoy says they provide secured and unsecured small
business loans for working capital requirements. Micro
businesses in India have an unmet credit need of USD
Three billion. “We are changing that, one loan at a time.”
Our Method
Tejamoy says, “We offer a range of financial solutions
through our extensive network across India.”
Aye Finance
Empowering Micro Enterprises’Economic Transformation
Tejamoy Ghosh
VP of Head of Data Science
and Artificial Intelligence
The Fastest Growing Tech Startups of India 2023

These solutions are powered by innovative underwriting,
smart technology, and deep analytics.
Our Story
Sharing their story of Inception, he says that it all began in,
Summer of 2013: The summer that year was unusually hot.
When the small team of founder members got together,
there was something burning in all of us. We had spent long
years with some of the finest financial organizations
worldwide. But we needed something more. We needed
something meaningful.
A Government of India report talked about ₹25 lakh crore
credit deficit in the MSME industry. Micro, Small, and
Medium Enterprises were Six crore in number and
employed 11 crore people. The micro-segment among these
was the most disadvantaged when it came to accessing
formal credit. It was clear to us that India’s growth would
not be complete without the advancement of this sector.
Indian Monsoons: By mid-year, we knew what we wanted
to do. Indian monsoons were lashing the plains in North
India. Dusty plains suddenly became covered with verdant
green shoots. “Our dream was slowly taking shape –
exhilarating just like the petrichor.
Our business plan was far from complete, but our vision
was clear – We wanted to be the most admired among
finance businesses catering to micro businesses in India. We
continue to abide by the core values followed soon after –
Innovation, Trustworthiness, Being the best, Social Good,
and Customer Commitment.”
Thus, Aye was born. Aye means ‘Yes’ in English and
‘Money’ in Hindi. “Apt for what we wanted to do – say yes
to micro-enterprises aspirations by providing them with
capital.”
Moving Mountains
He adds, “As we started work, enthusiasm in the team was
contagious. We knew we had mountains to move, but that
did not deter anyone. The initial capital for the company
came from friends and angel investors. By the end of 2013,
we bought an NBFC to start lending. But we had another

We offer a range of
financial solutions through
our extensive network
across India.
“
“
“
“
,
,

Core Strengths

Agility and Adaptability:
Successful tech startups understand the importance of being
agile and adaptable in a rapidly evolving business land-
scape. They quickly identify market shifts, consumer
preferences, and technological advancements. These
startups can pivot their strategies and business models to
stay relevant and capitalize on emerging opportunities.
Agility and adaptability enable startups to navigate
challenges, stay ahead of the competition, and maintain
sustained growth.
Customer-Centric Approach:
Tech startups that make a lasting impact prioritize their
customers and adopt a customer-centric approach. They
deeply understand their target audience and pain points and
strive to provide exceptional user experiences. These
startups actively seek customer feedback, iterate on their
products or services, and continuously enhance their
offerings. They build trust, loyalty, and a strong user base
by placing the customer at the centre of their operations.
Strong Talent and Culture:
The internal ecosystem of impactful tech startups thrives on
a foundation of strong talent and a vibrant culture. These
startups attract and retain top-notch talent that aligns with
their mission, values, and goals. They create an environ-
ment that fosters creativity, collaboration, and continuous
learning. By encouraging autonomy and ownership and
providing growth opportunities, startups empower their
employees to perform at their best and contribute to the
company's success.
Comprehending the Characteristics
of Impactful and SuccessfulTech Startups
ech startups have become a driving force in the
Tglobal economy, with many revolutionizing
industries and creating lasting impacts. Behind the
success of these startups lies a unique combination of
characteristics and a well-crafted internal ecosystem.
The characteristics and internal ecosystem of impactful and
successful tech startups are integral to their growth,
innovation, and lasting impact. Visionary leadership,
innovation, customer-centricity, agility, strong talent, access
to capital, and social responsibility collectively contribute
to their success. This article aims to delve into the key
characteristics that define impactful and successful tech
startups and explore the components of their internal
ecosystem.
Visionary Leadership:
Impactful and successful tech startups are often led by
visionary founders with a clear and compelling vision for
their company. These leaders deeply understand market
trends, customer needs, and technological advancements.
They inspire their teams and stakeholders with passion,
drive, and ability to navigate uncertainties. Visionary
leaders provide strategic direction and make informed
decisions to steer their startups towards long-term success.
Innovation and Disruptive Mindset:
Tech startups that make a significant impact are character-
ized by their commitment to innovation and a disruptive
mindset. They constantly seek to challenge the status quo
and bring fresh perspectives to existing problems. These
startups focus on creating novel solutions, leveraging
emerging technologies, and exploring untapped market
opportunities. By embracing a culture of innovation, they
position themselves as game-changers within their indus-
tries.

Access to Capital and Strategic Partnerships:
Successful tech startups understand the significance of
access to capital and strategic partnerships. They actively
seek funding from angel investors, venture capitalists, and
other sources to fuel their growth and innovation. These
startups leverage their networks and build strategic
partnerships with industry leaders, academic institutions,
and research organizations. Access to capital and strategic
alliances provide startups with resources, expertise, and
market access, propelling their growth trajectory.
Scalability and Global Market Potential:
Impactful tech startups possess scalability and the potential
to address global markets. They develop products or
services that can be scaled rapidly to reach a wide audience
and cater to diverse markets. By leveraging technology,
automation, and scalable business models, these startups
can grow exponentially and expand their footprint beyond
borders. They clearly understand market demand and tailor
their offerings to meet the needs of global customers.
Social and Environmental Responsibility:
In addition to their business objectives, impactful tech
startups embrace social and environmental responsibility.
They integrate sustainable practices and ethical standards
and contribute to social causes. These startups prioritize
environmental sustainability, diversity and inclusion and
engage in philanthropic initiatives. By demonstrating a
commitment to social and environmental responsibility,
startups positively impact society and build a strong brand
reputation.
Continuous Learning and Adaptation:
Successful tech startups prioritize a culture of continuous
learning and adaptation. They encourage their teams to
acquire new skills, stay updated with industry trends, and
embrace a growth mindset. These startups promote a culture
of experimentation, allowing for iterative development and
quick iteration based on user feedback. By fostering a
learning-oriented environment, startups can stay ahead of
the curve and adapt to changing market dynamics.
Emphasis on Data-Driven Decision-Making:
Impactful tech startups place a strong emphasis on data-
driven decision-making. They collect and analyze relevant
data to gain insights into customer behaviour, market
trends, and operational performance. This data-driven
approach enables startups to make informed decisions,
optimize their strategies, and identify areas for improve-
ment. By leveraging data, startups can drive efficiency,
enhance user experiences, and achieve sustainable growth.
Strong Focus on User Acquisition and Retention:
Tech startups that achieve significant impact prioritize user
acquisition and retention strategies. They invest in market-
ing, user acquisition channels, and customer retention
initiatives to build a loyal user base. These startups
understand the importance of providing value to customers
consistently and delivering exceptional experiences. By
focusing on user acquisition and retention, startups can
drive growth, increase customer lifetime value, and
establish a competitive edge in the market.
By fostering these attributes and cultivating a conducive
internal ecosystem, tech startups can position themselves as
drivers of change, disruptors within their industries, and
contributors to societal and economic growth.

India’s First Rural Focused Neo Bank with
One Stop Bharat Khata Digital Solu on
K san
K san
The severity of the digital divide is felt daily by
rural Indians, especially farmers, traders,
distributors, wholesalers, manufacturers, retailers,
and exporters operating in the remotest of areas. The
scenario for urban India is especially different when it
comes to access to finance and credit.
Because anyone living in an urban or semi-urban area can
walk into a shop, mall, or retail store and buy whatever they
need and are offered easily accessible short payments or
EMI options. They can buy the product and pay for it in
easy instalments at their convenience afterwards.
However, in the same scenario in rural India, suppose a
farmer or agro-producer walks into the retail store, shop, or
mall and buys equipment vital for their business. Did the
same EMI options were available to them? No. So what
options were left for them? Either borrow the money from
moneylenders at unbearable interest rates or ask for credit
from friends and relatives.
The answer changed to Yes, and the scenario is
transforming, thanks to Jai Kisan, founded by Arjun
Ahluwalia, Co-founder and CEO, who was a professional
from the private equity niche and Adriel Maniego, Co-
founder and COO, from the Philippines, with aim of
Adriel Maniego
Co-founder and COO
Arjun Ahluwalia
Co-founder and CEO

creating the first full-stack and seamless banking experience
for rural individuals.
According to them, a massive credit gap in the rural market,
being meagrely served by informal moneylenders at
exorbitant rates, inspired the need to change how day-to-
day banking was done by over 600 million people in India.
Jai Kisan, as an organisation, holds customer empathy at the
heart of its operations, stemming from a first-hand
understanding of rural value chains.
Jai Kisan is a rural-focused Neo Bank whose application -
Bharat Khata, provides a one-stop solution for rural
businesses and individuals' financial needs starting with
best-suited credit products. Arjun says, “We work with value
chain businesses of all sizes and structures - from retail
outlets to large corporations to provide financial services to
their network of middlemen (dealers, aggregators, etc.) and
individual customers fuelling growth for everyone.”
Jai Kisan is building the first rural fintech full-stack
platform to cater to the financial needs of borrowers in rural
emerging markets. Jai Kisan uses credit as a hook to
digitally and financially onboard the rural masses. Today,
Jai Kisan facilitates secured and income-generating loans to
rural borrowers, mostly farmers (more than 70% of rural
India depends on agriculture as their primary source of
livelihood), from various lending institutions through its
mobile and web-based platform.
Jai Kisan's platform is built to empower the growth of Rural
Indians, especially farmers. “We provide low cost and
timely financing for agricultural equipment, dairy
equipment and other rural yield generational assets that is
more flexible and transparent than any other credit option
available today,” adds Adriel.
Why Jai Kisan?
Ÿ Customized products to suit your needs.
Ÿ End-to-end digital platform and data-driven decision-
making.
Ÿ Minimal documentation for quick and easy processing.
Ÿ Attractive pre-approved offers.
Our Products
Buy Now, Pay Later (BNPL)
India's first-ever fully digital Buy Now, Pay Later solution
for rural businesses to provide formal credit to their
customers and enable them to buy high-quality products!
Catering to not just the 1% but also the 99%. Adriel
informs, “We offer BNPL products in partnership not only
with digital storefronts/eCommerce websites (<1% of rural
GMV) but also brick and mortar
storefronts/dealers/retailers/merchants (~99% of rural
GMV) to their customers.”
Benefits of BNPL
* For Sellers
Ÿ Faster cash Cycles-Realize faster cash cycles and
increase your business turnover.
Ÿ Lower Collections Effort: BNPL leverages E-Mandate
to automatically debit payments on due dates.
Ÿ More Inbound Customers-Increase customer footfalls
by enabling credit at your storefront.
Ÿ Increased Revenue: Increase your business by
attracting more customers and enabling them to spend
more with your business.
* For Buyers
Ÿ Increased Leverage: Get limits from Jai Kisan and
spend whenever, wherever.
Ÿ Lower Interest Rates - Best in-town interest rates to
fuel your purchases.
Ÿ Flexible Repayment Options - Choose from easy and
flexible EMI repayment options.
Ÿ Better Credit History-Build your credit history and
access more financial products from Jai Kisan.
Supply Chain Financing (SCF)
Unlock the full potential of your business by availing of Jai
Kisan’s credit solutions to buy and sell goods. Jai Kisan's
supply chain financing is a flexible, collateral-free credit
solution for growth-oriented businesses. “We provide
tailored solutions to our customers to help them bridge
gaps in their credit cycles, and our platform ensures easy
onboarding and low turnaround time in a tech-enabled
manner,” says Arjun.
Why Jai Kisan Supply Chain Financing?
Ÿ Revolving credit facility-to help your business churn
without stretching your working capital
Ÿ Customized financing-to suit your unique business
needs

Ÿ End-to-end tech platform-to ensure efficient access to
financial services and low turnaround times
Ÿ Affordable interest rates-to help you grow while
maintaining a healthy cash flow. Record your
transactions on Bharat Khata and avail of supply chain
financing for your business!
Bharat Khata
Digitize your transactions and avail the full suite of
customized financial products offered by Jai Kisan. Extend
BNPL or Avail SCF within minutes and realize faster
turnovers, increased average ticket value and reached out to
more customers.
Benefits of Bharat Khata
Ÿ Connect digitally with the value chain.
Ÿ Avail financing for themselves.
Ÿ Extending checkout financing for their customers.
Ÿ Track expenses and transactions.
Ÿ Collect dues faster, and send reminders.
Ÿ Manage orders and inventory.
Ÿ Automate business processes.
Ÿ Track credit and repayment.
How to get started with JK Bharat Khata, BNPL or
SCF?
It is four steps, easy process.
Ÿ Step 1: Download Bharat Khata and set up your
business profile.
Ÿ Step 2: Apply for BNPL Limit/SCF.
Ÿ Step 3: Complete your onboarding in a few clicks and
get approved for a limit of minutes!
Ÿ Step 4: Your Business is Ready-Extend BNPL to your
customers or use SCF to finance your transactions!
Industries We Serve–Dairy, Poultry, Agriculture,
Manufacturing, Fishery,
JK Accolades and Awards
Ÿ Jai Kisan’s story was featured in one of the “5 Agri-
Fintech Startups Powering Agriculture in The
Hinterland” in Sep 2022, Forbs India Magazine.
Ÿ ET StartRunner Up in the Social Enterprise Category
of the Up Awards, 2021.
Ÿ Finalist in the Better Life Category of the UN FAO’s
WFF/XTC Start Up Awards. Shortlisted for India
FinTech Forum’s India FinTech Awards 2021 in the
FinTech Start-up of the Year Category.
Ÿ Selected as one of the Top 50 Inclusive FinTech
Startups in the World by IFC, Visa, and Accion.
Ÿ Selected as one of the Top 15 Agri Startups in Asia in
the Rabobank SustainableAG Asia Challenge.
Jai Kisan is a rural focussed Neo Bank,
whose applica on - Bharat Khata, provides
a one-stop solu on for rural businesses'
and individual's financial needs star ng
with best-suited credit products.

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