At A Glance
The experience of 2020 — in which numerous organizations turned to augmented and mixed reality out of necessity — finally sets the stage for broader acceptance and growth for these technologies in the future.
Virtual reality and virtual worlds help improve training efforts, increase employees’ empathy, and connect employees to one another in rich, barely tapped ways.
Employees And Leaders Turn To Virtual Reality And Virtual Worlds To Mimic Real-World Human Experiences And Connections
Disrupting Reality: Taking Virtual & Augmented Reality to the EnterpriseCognizant
The impact of virtual and augmented reality platforms and applications will be profound for enterprises across industries, allowing companies to transform processes and improve how employees work, communicate and collaborate. All within a real-time, "real-life" environment that reduces the need for physical premises and presence.
Traveling the Big Data Super Highway: Realizing Enterprise-wide Adoption and ...Cognizant
When it comes to big data, companies need to determine best fit with existing investments and incorporate proven best practices that enable them to run better and run differently.
How can a business strategically use all the social tools for business purposes? It takes a sound strategy followed by execution by experienced resources that understand the art and science of social media.
There is no escaping the "bring your own device" trend, but organizations need to chart a middle path to strike a balance between employee freedom and corporate control over technology.
Disrupting Reality: Taking Virtual & Augmented Reality to the EnterpriseCognizant
The impact of virtual and augmented reality platforms and applications will be profound for enterprises across industries, allowing companies to transform processes and improve how employees work, communicate and collaborate. All within a real-time, "real-life" environment that reduces the need for physical premises and presence.
Traveling the Big Data Super Highway: Realizing Enterprise-wide Adoption and ...Cognizant
When it comes to big data, companies need to determine best fit with existing investments and incorporate proven best practices that enable them to run better and run differently.
How can a business strategically use all the social tools for business purposes? It takes a sound strategy followed by execution by experienced resources that understand the art and science of social media.
There is no escaping the "bring your own device" trend, but organizations need to chart a middle path to strike a balance between employee freedom and corporate control over technology.
Modernizing Insurance Data to Drive Intelligent DecisionsCognizant
To thrive during a period of unprecedented volatility, insurers will need to leverage artificial intelligence to make faster and better business decisions - and do so at scale. For many insurers, achieving what we call "intelligent decisioning" will require them to modernize their data foundation to draw actionable insights from a wide variety of both traditional and new sources, such as wearables, auto telematics, building sensors and the evolving third-party data landscape.
http://www.hcltech.com/ -
As CIOs and business leaders try to create a modern infrastructure that can support today’s challenging IT environment, they may find themselves taking wrong turns or pursuing approaches that lead to dead ends. Here’s a technology roadmap for 2012 — one that highlights useful landmarks and identifies areas to steer clear of – that you can refer to as you explore today’s challenging IT environment. Read Now.
APAC's Digital Insurance Transformers: Illuminating the Way ForwardCognizant
Our research shows that insurers throughout the extremely diverse APAC region are placing their bets on digital transformation strategies to enhance customer experience and optimize operations. We take a deep-dive look into the particulars of what is currently happening and what lies ahead for the Asia-Pacific insurance industry's digital evolution.
The following B2B report examines how over 200 American and British B2B organizations perform on social, and provides guidance on how such enterprises can truly take advantage of social data.
Discover:
- The top 200 B2B companies on social
- Global breakdown of B2B social presence
- Sector by sector analysis of the B2B market
- How the purchase cycle is reflected on social
- Unique applications of social media intelligence for B2B businesses
How Automakers Can Enhance Customer Experience in the New NormalCognizant
While other industries have built highly engaging and hyper-personal customer experiences, the automotive industry, comparatively speaking, has fallen short. The accelerating convergence of automotive-specific and generic consumer technologies presents a huge untapped opportunity for automakers to build tomorrow’s car-as-an-experience value proposition, even as the pandemic accelerates full-speed digitization across the board.
Booz Allen Hamilton, a leading strategy and technology consulting firm, has long recognized the significant impact Cloud Computing would have on organizations providing services and “products” to customers and other stakeholders.
The wearable trend is here and its impact will be broad and significant. From fitness, to wellness and beyond, wearable technology will be a major part of the internet of things movement.
Dear Reader,
We are a leading system integrator and IT solutions provider in Mumbai for automating your enterprise needs with reliable solutions since 30 years.
We are happy to publish 69th issue of our monthly newsletter "TechTalk". The earlier issues, can be found in the Newsletter section at www.goapl.com
We have helped 100+ companies in last 30 years for various IT Solutions. We’ll be happy to know if you have any requirement for IT or IT Related services, you could share the same on https://goapl.com/connect-with-us/
Fantastic whitepaper detailing the key takeaways from the Bazaarvoice Summit a few months ago - "changing the world, one authentic conversation at a time"
FTC Internet of Things Report
The report includes the following recommendations for companies developing Internet of Things devices:
build security into devices at the outset, rather than as an afterthought in the design process;
train employees about the importance of security, and ensure that security is managed at an appropriate level in the organization;
ensure that when outside service providers are hired, that those providers are capable of maintaining reasonable security, and provide reasonable oversight of the providers;
when a security risk is identified, consider a “defense-in-depth” strategy whereby multiple layers of security may be used to defend against a particular risk;
consider measures to keep unauthorized users from accessing a consumer’s device, data, or personal information stored on the network;
monitor connected devices throughout their expected life cycle, and where feasible, provide security patches to cover known risks.
Free download at: http://vint.sogeti.com/downloads/
In the past few years, information technology has become increasingly personal and social and has made its presence very much felt. The emergence of wearable computing and other forms of empathic ‘things’ seems a logical further step: even more intimate, more human-oriented, and ubiquitous. There are more and more devices that count our steps, take our blood pressure or measure the indoor temperature, track our location or conversations.
We are witnessing a computer boom in terms of kinds, shapes and sizes – around, on or inside the body – that behave increasingly smart and link up more and more intuitively with man’s extremely personal and natural interface.
In the next decade Personal Computing will become really personal: inside, on and around the person with attention for the context of the individual. In this study we explore this development and present seven manifestations that can define the impact on business, such as the ‘quantified employee’ and the ‘body as the new password’
The 5 Biggest Virtual, Augmented, And Mixed Reality Trends In 2022Bernard Marr
With the hype around the metaverse, there are a lot of things happing in the extended reality (XR) world. Here we explore the five biggest trends in VR, AR, and MR for 2022 including new headsets, 5G, as well as applications in retail and education.
Modernizing Insurance Data to Drive Intelligent DecisionsCognizant
To thrive during a period of unprecedented volatility, insurers will need to leverage artificial intelligence to make faster and better business decisions - and do so at scale. For many insurers, achieving what we call "intelligent decisioning" will require them to modernize their data foundation to draw actionable insights from a wide variety of both traditional and new sources, such as wearables, auto telematics, building sensors and the evolving third-party data landscape.
http://www.hcltech.com/ -
As CIOs and business leaders try to create a modern infrastructure that can support today’s challenging IT environment, they may find themselves taking wrong turns or pursuing approaches that lead to dead ends. Here’s a technology roadmap for 2012 — one that highlights useful landmarks and identifies areas to steer clear of – that you can refer to as you explore today’s challenging IT environment. Read Now.
APAC's Digital Insurance Transformers: Illuminating the Way ForwardCognizant
Our research shows that insurers throughout the extremely diverse APAC region are placing their bets on digital transformation strategies to enhance customer experience and optimize operations. We take a deep-dive look into the particulars of what is currently happening and what lies ahead for the Asia-Pacific insurance industry's digital evolution.
The following B2B report examines how over 200 American and British B2B organizations perform on social, and provides guidance on how such enterprises can truly take advantage of social data.
Discover:
- The top 200 B2B companies on social
- Global breakdown of B2B social presence
- Sector by sector analysis of the B2B market
- How the purchase cycle is reflected on social
- Unique applications of social media intelligence for B2B businesses
How Automakers Can Enhance Customer Experience in the New NormalCognizant
While other industries have built highly engaging and hyper-personal customer experiences, the automotive industry, comparatively speaking, has fallen short. The accelerating convergence of automotive-specific and generic consumer technologies presents a huge untapped opportunity for automakers to build tomorrow’s car-as-an-experience value proposition, even as the pandemic accelerates full-speed digitization across the board.
Booz Allen Hamilton, a leading strategy and technology consulting firm, has long recognized the significant impact Cloud Computing would have on organizations providing services and “products” to customers and other stakeholders.
The wearable trend is here and its impact will be broad and significant. From fitness, to wellness and beyond, wearable technology will be a major part of the internet of things movement.
Dear Reader,
We are a leading system integrator and IT solutions provider in Mumbai for automating your enterprise needs with reliable solutions since 30 years.
We are happy to publish 69th issue of our monthly newsletter "TechTalk". The earlier issues, can be found in the Newsletter section at www.goapl.com
We have helped 100+ companies in last 30 years for various IT Solutions. We’ll be happy to know if you have any requirement for IT or IT Related services, you could share the same on https://goapl.com/connect-with-us/
Fantastic whitepaper detailing the key takeaways from the Bazaarvoice Summit a few months ago - "changing the world, one authentic conversation at a time"
FTC Internet of Things Report
The report includes the following recommendations for companies developing Internet of Things devices:
build security into devices at the outset, rather than as an afterthought in the design process;
train employees about the importance of security, and ensure that security is managed at an appropriate level in the organization;
ensure that when outside service providers are hired, that those providers are capable of maintaining reasonable security, and provide reasonable oversight of the providers;
when a security risk is identified, consider a “defense-in-depth” strategy whereby multiple layers of security may be used to defend against a particular risk;
consider measures to keep unauthorized users from accessing a consumer’s device, data, or personal information stored on the network;
monitor connected devices throughout their expected life cycle, and where feasible, provide security patches to cover known risks.
Free download at: http://vint.sogeti.com/downloads/
In the past few years, information technology has become increasingly personal and social and has made its presence very much felt. The emergence of wearable computing and other forms of empathic ‘things’ seems a logical further step: even more intimate, more human-oriented, and ubiquitous. There are more and more devices that count our steps, take our blood pressure or measure the indoor temperature, track our location or conversations.
We are witnessing a computer boom in terms of kinds, shapes and sizes – around, on or inside the body – that behave increasingly smart and link up more and more intuitively with man’s extremely personal and natural interface.
In the next decade Personal Computing will become really personal: inside, on and around the person with attention for the context of the individual. In this study we explore this development and present seven manifestations that can define the impact on business, such as the ‘quantified employee’ and the ‘body as the new password’
The 5 Biggest Virtual, Augmented, And Mixed Reality Trends In 2022Bernard Marr
With the hype around the metaverse, there are a lot of things happing in the extended reality (XR) world. Here we explore the five biggest trends in VR, AR, and MR for 2022 including new headsets, 5G, as well as applications in retail and education.
PWC: Why we believe VR/AR will boost global GDP by $1.5 trillionAlejandro Franceschi
PWC: Why we believe VR/AR will boost global GDP by $1.5 trillion USD.
We estimate virtual reality (VR) and augmented reality (AR) can bring net economic benefits of $1.5 trillion by 2030. But where did we get that number from? As you can imagine, estimating the potential impacts of new technologies like VR and AR is tricky and uncertain. The task is even more difficult when these technologies are expected to develop rapidly and become more deeply ingrained in our everyday lives. But we feel it's important to highlight the potential in a way that give our clients the facts to build a business case to act - and that starts with a robust methodology.
The Rise of Reality Learning Thought PaperMarek Hyla
This Thought Paper describes how extended reality techniques could be used in the learning space. It was created in the Think Tank CoE of Talent Development and Learning Practice of Accenture Capability Network.
These 3 Business Functions Could Be Transformed By VR Bernard Marr
Virtual reality technology is advancing very fast, and many businesses are looking at this technology to help them to improve customer engagement and make their internal processes more efficient. Here we look at the key business functions that should look at VR now.
The integration of Virtual Reality & Augmented Reality with multiple mobile, wearable, IoT & conversational platforms extends possibilities for a plethora of immersive applications for a wide range of industries.
According to Statista, the combined the market size of VR & AR would be $210bn by 2022.
The Future of Work in the Information AgeTrefor Smith
The combined influence of new technologies, new generations with their refreshing attitudes to more traditional workplace ways, and an abundance of data on our behaviour has, and continues to
To help prepare for the next phase of work, I examined ten key trends in workplace culture and outlined how they can help you and your team in the years to come.
According to some starry-eyed entrepreneurs, the sole technique to become really rich financially In other words, to become rich to start out your own business.
Unlocking Potential with Augmented Workforce Solutions.pdfSeasiaInfotech2
As we stand on the brink of this transformative era, the augmented connected workforce offers a glimpse into a future where technology enhances, not replaces, human capabilities.
Virtual reality in e learning – redefining the learning experienceRapidValue
With the advent of technology, the education sector has revolutionized. From print media to the web, we
have seen information getting richer and easily accessible. Thus, it has always made sense to bring web-based learning systems that is inundated with information.
Virtual Reality, a computer technology that uses software-generated realistic images, sounds and other sensations to replicate a real environment, is another such technology, which has contributed to big change in the education system.
E-Learning (eLearning) has become a popular method of sharing materials in various formats including videos and webinars. The benefit of providing continuous learning anywhere, and being cost effective at the same time, has made the adoption of eLearning grow at a staggering rate of over 40% in some countries.
In a research by Ambient Insight, Laos tops the list of such countries with the adoption growth rate as high as 49%. Considering the five-year compounded annual growth rate of 0.4%, the revenues for the eLearning industry are expected to reach $47.9 billion by 2020 from $46.9 in 2015.
This paper explains the importance of Virtual Reality in eLearning and how it can be incorporated into
existing mobile learning applications to redefine the learning experience.
SpaceTime is a unique XR collaboration platform that allows project developers anywhere in the world to access 3D data and collaborate on projects along a timeline using both AR and VR devices and various telecommunications options.
Technology Vision 2022: Communications Industry | Accentureaccenture
Accenture's Technology Vision 2022 for the Communications industry details the key building blocks of the Metaverse Continuum that every CSP needs to know. accntu.re/3l8fmT8
Technology Vision 2022: Communications Industry | Accentureaccenture
Accenture's Technology Vision 2022 for the Communications industry details the key building blocks of the Metaverse Continuum that every CSP needs to know. accntu.re/3l8fmT8
Virtual Reality Recruitment: Cutting-Edge or Tiresome Trend?Kashish Trivedi
Virtual reality in recruitment is a growing trend in the recruiting world, thanks to the many benefits it offers. This is especially relevant for employer branding because virtual reality offers an immersive experience that allows candidates to engage with your brand directly.
Imagine candidates many miles away from you being able to put on a headset, and get an office tour! VR has many promising advantages for remote and hybrid hiring.
Stick here to learn more about how you can use VR in recruitment and whether VR is really the future of recruiting.
Augmented reality isn’t just a ‘game thing.’ Organizations across industries need to begin weaving immersive technologies into customer, employer, supplier and partner interactions – or risk irrelevance in the years to come.
Similar to The experience of 2020 will initiate long awaited growth in enterprise augmented, mixed, and virtual reality (20)
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Memorandum Of Association Constitution of Company.ppt
The experience of 2020 will initiate long awaited growth in enterprise augmented, mixed, and virtual reality
1. 3/17/2021 The Experience Of 2020 Will Initiate Long-Awaited Growth In Enterprise Augmented, Mixed, And Virtual Reality - ForresterNow
https://www.forrester.com/fn/177IAFsDQxfS9QhZCupkQ0 1/3
At A Glance
The experience of 2020 — in which numerous organizations turned to augmented and mixed reality out of necessity — nally sets the
stage for broader acceptance and growth for these technologies in the future.
Virtual reality and virtual worlds help improve training e orts, increase employees’ empathy, and connect employees to one another in
rich, barely tapped ways.
Augmented And Mixed Reality Fill The Role Of Zoom For Frontline Workers And Their
Collaborators
The COVID-19 pandemic put into stark relief the needs of frontline workers. Various sorts of travel have become challenging (inside
individual countries) or impossible (across national borders). Frontline workers such as eld service technicians have therefore been
inhibited from their usual work of going out into the eld to service and x complex systems; even if third-party eld service techs are able
to travel, their customers' corporate policies have often barred them from entering the site. In many frontline worker scenarios,
collaborations have been strained: For example, with knowledge workers at home, frontline factory workers have had to nd new ways to
interact with them.
Enter augmented reality (AR), which virtually overlays contextual digital information onto a physical-world object, augmenting the
understanding and capabilities of an employee in real time. Augmented reality has seen adoption in the enterprise for years, but COVID-
19 has acted as a catalyst to accelerate the growth of both AR and its cousin, mixed reality (MR), in which that virtual overlay uses a head-
mounted device, holographic objects, anchoring points, and six degrees of physical freedom for movement. AR and MR are overcoming
market inertia in 2020, and we anticipate even faster growth ahead:
Enterprises used AR out of necessity, overcoming reservations. Tools such as PTC’s Vuforia Chalk, an AR application that can be
downloaded for free on any mobile phone or tablet, became a go-to innovation for frontline workers in 2020. By April, over 5,000
companies had downloaded Chalk; by August, that number had grown to over 10,000. “Augmented reality is like Zoom or WebEx for
frontline workers,” the CEO of PTC, Jim Heppelmann, told Forrester.(1) With a worker on site and a remote expert collaborating through
“see what I see” camera views and “writing on reality,” remote assistance solves the collaboration problem — but in situ at a work site.
The inertia that had kept organizations from trying these technologies was quickly overcome by the need to connect under emergency
conditions and keep critical infrastructure running. And this direct experience will drive expansion in those rms in the months and
years ahead.
AR and MR helped organizations adapt to COVID-19. The pandemic created new problems that needed to be solved rapidly. Sheba
Medical Center used Microsoft’s HoloLens 2 mixed-reality interface to remotely train 60 physicians and other clinical personnel on
operating ventilators for COVID-19 patients. A consortium of companies, including Ford, GKN Aerospace, McLaren, Airbus, and
Siemens, used AR and MR tools to aid knowledge transfer on manufacturing ventilators in the UK. RealWear, a maker of ruggedized
head-mounted displays, highlighted examples of eld service organizations shipping the company’s wearable devices to customers so
that expert engineers could circumvent lockdown restrictions and walk their customers through servicing and repair tasks from afar.
These lighthouse experiences proved that, under life-or-death circumstances, AR and MR could be used in frontline medicine and
manufacturing.
Customer-facing scenarios helped frontline salespeople. In other instances, lockdowns and the subsequent need for social
distancing mean that employees can’t always interact with customers in person — even though buying a car is, traditionally, a highly in-
person experience. Lincoln turned to AR to help franchises continue making deals and to help customers who can’t or don’t want to
visit, partnering with SightCall to create a virtual experience center: Customers schedule 30–45-minute appointments with the Lincoln
Experience Center, where an agent uses a stabilized camera to give a virtual tour that customers can watch on a PC, tablet, or
smartphone.(2) This experience center concept will persist into the future and o ers a model for how salespeople and customers can
adapt to remote sales experiences.
Sources:
The Experience Of 2020 Will Initiate Long-
Awaited Growth In Enterprise Augmented,
Mixed, And Virtual Reality
September 3rd, 2020 | J. P. Gownder, Paul Miller, David Johnson, James McQuivey
2. 3/17/2021 The Experience Of 2020 Will Initiate Long-Awaited Growth In Enterprise Augmented, Mixed, And Virtual Reality - ForresterNow
https://www.forrester.com/fn/177IAFsDQxfS9QhZCupkQ0 2/3
(1) Interviews with PTC, April and August 2020.
(2) Interview with SightCall.
Employees And Leaders Turn To Virtual Reality And Virtual Worlds To Mimic Real-World
Human Experiences And Connections
In 2020, the pandemic has disrupted longstanding patterns of work, forcing more employees to work remotely. As a result, business
leaders need new ways to transfer knowledge, train employees, and — perhaps most of all — create connections between teams. Enter
virtual reality (VR), which has only become an enterprise-ready tool in the past few years. Now, the market is maturing beyond hype or
novelty. Hardware o erings — previously a pain point inhibiting enterprise adoption — continue to mature: From Varjo’s human-eye-
resolution high-end VR and “pass-through” camera XR-1 to HTC Vive’s enterprise-focused, mass-deployment-ready Cosmos Play,
enterprises have more options than ever before. Though not able to address all needs yet, enterprise leaders can already con dently test
VR as a still-emerging category of technology innovation that can empower these scenarios:
Train in VR. Walmart’s large-scale deployment of Strivr-based training gave legitimacy to the VR training market. But more complex
training scenarios continue to appear, even as the science of VR training gathers proof of its e cacy. In medicine, a double-blind study
recently proved that VR training could increase procedural completion and accuracy for surgical training. Ninety-four percent of
radiography students in Dublin said they would recommend their VR coursework to other students; a professor said the “tool will be
invaluable to our students during the COVID-19” pandemic, during which remote, online learning is the norm. And students using virtual
worlds have been shown to outperform teacher-led instruction for collaborative problem solving. These examples show that training is
moving from simple scenarios, like retail sales associate onboarding, to providing training for complex, high-value jobs, such as a
physician position.
Empathize via VR. Virtual reality allows people to be placed into lifelike scenarios . . . as someone else. Startup Vantage Point created
VR simulations that “put people into others’ shoes” to help address diversity and inclusion, unconscious bias, and racial discrimination
in the workplace. In Scandinavia, Swedish rail operator SJ and Norway’s Vy work with local VR startup Vobling to familiarize sta with a
range of unfamiliar situations, from tackling on-train res to navigating a station platform in a wheelchair. To build compassion among
police o cers for members of the communities in which they work, Axon built a VR simulation that promotes empathy while teaching
skills in de-escalation. The goal is to deepen the empathy your employees have with each other, with customers, and with citizenry,
depending on their job role.
Connect in VR. Some 66% of surveyed global information workers say that their normal work routine has been interrupted by the
COVID-19 crisis.(1) A key area of disruption came in connecting with coworkers and customers; huge increases in use of Zoom and
Microsoft Teams has nevertheless left some people searching for more than the simple 2D videoconference. The crisis prompted a 19x
increase in users of Sococo, a technology vendor that provides a “virtual o ce space” that replicates an o ce environment and allows
employees to participate in speci c meetings.(2) Sococo aims to make connecting more impromptu — you can move from meeting
room to meeting room seamlessly — by recreating a small, abstracted, always-open version of the o ce in the cloud. Overcoming the
loss of connection should alleviate the loneliness associated with working from home, which will aid innovation e orts.
Simulate the o ce in VR. Other players hope to replicate the in-person experience to the degree of simulated presence. MeetinVR
o ers a full virtual world, like AltspaceVR or Second Life but with enterprise-level management tools.(3) Employees appear with avatars
in 3D and can navigate to various rooms, including conference rooms with presentation screens or more casual spaces. Users gain
“special powers” via 3D mind maps: They have a simulated tablet within the environment from which they can extract content, toss it
onto a whiteboard, onto screens, or even place them in “midair” for annotation. Immersive virtual worlds such as what MeetinVR is
o ering are growing in sophistication and user experience and may merit exploration for highly remote teams.
Sources:
(1) Base: 10,749 global information workers; source: Forrester Analytics Business Technographics® Workforce Survey, 2020.
(2) Forrester interview with Sococo, April 2020.
(3) Forrester interview with MeetinVR, August 2020.
Related Resource
The CIO's Guide To Augmented, Mixed, And Virtual Reality
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