Brighter, Bolder, Better
    E-Commerce, Social Media , Mobile



                                        Evolution
                                        of the GDS

                                        Shibu T. George
                                        Business Solutions Manager
                                        e-Commerce & Mobile Solutions
                                        Middle East and North Africa
                                        Shibu.george@amadeus.com



                                        Beirut, Lebanon, 28 March 2012




                                                                            © 2011 Amadeus IT Group SA
1
Brighter, Bolder, Better
    Amadeus
       More than 195 countries served
       Over 9,899 employees worldwide
       850 million billed transactions(a) in 2010
       441 Million bookings processed
       90,000+ Travel Agency Subscribers
       440 Bookable airlines, 100K+ Hotel Properties
       Over 260 Airline Websites
       95% of the Worlds scheduled airline seats.
       150 million lines of written programme code




                                                               © 2011 Amadeus IT Group SA
2
Brighter, Bolder, Better




    Evolution of the GDS.
    Products & Solutions




                                         © 2011 Amadeus IT Group SA
3
Brighter, Bolder, Better
    Global Distribution System ( GDS)


                     Cruise            Insurance



      ATPCO

       SITA

       IATA

                       Amadeus Erding Data Center
       Airline
                              Fare Server (Air)




                     Hotels         Cars            Rail




                                                                                      © 2011 Amadeus IT Group SA
4
Brighter, Bolder, Better
     Technology Partner




    Internet Booking Engines                       Corporate Booking Engines                 Amadeus Webservices

    One-stop shop : GDS flights, LCCs,             More than 5200 AeTM customers worldwide   For OLTAs, IBEs, Front office complex

    Amadeus Hotels, Non - GDS Hotels,                                                        applications, Robots…

    Cars, Insurance and more ...                   Global Reach, Local support

    Global Reach, Local support                                                              Built on Open Standards SOAP/XML




                                                                                                                                     © 2011 Amadeus IT Group SA
                                                   Travel policies & approval process

    31 Languages including Arabic, French                                                    Web 2.0 Compliant

    & English.                                     Empower your travellers

                                                                                             No Platform/Language/Framework

    Secured online payment system with             Control expenses, increase efficiency     Dependency, Flexible
       Airline           Hotel              Rail         Airport              Airport
    data encryption
                          IT                 IT              IT                   IT
                                                   CO2 indicator ( Carbon emission )
           IT
    Amadeus e-Power now PCI DSS
5
Brighter, Bolder, Better
    Evolution of the GDS




                                                                                   © 2011 Amadeus IT Group SA
         Mobile Booking Engines   Mobile Solutions for Corporations




6
Post Booking Services                                                                                                                        Brighter, Bolder, Better

    Online & Mobile Solutions


    CheckMyTrip Website                                            CheckMyTrip Mobile Web                                          CheckMyTrip Mobile Companion




                                                             Solution adapted for being viewed from a




                                                                                                                                                                               © 2011 Amadeus IT Group SA
                                                             phone-based web browser using HTML 5
                                                                                                                                   Mobile application downloadable on market
                                                             and offering web site features with
                                                                                                                                   apps. Solution based on the mobile web
    http://www.checkmytrip.com                               account/trip list synchronisation.
                                                                                                                                   solution (HTLM5)

                                                             http://www.checkmytrip.com
                                                                                                                                   http://www.checkmytrip.com/mc




    Disclaimer: All trademarks and logos , statistics & studies used in this presentation file are the property of their respective companies.
7
Post Booking Services                                                                                                                        Brighter, Bolder, Better

    Mobile & Social Media




                                                                                                                                                                            © 2011 Amadeus IT Group SA
    Disclaimer: All trademarks and logos , statistics & studies used in this presentation file are the property of their respective companies.
8
Extreme Search
                                                                                                                             Breaking the boundaries of travel inspiration




                                                                                                                                                                             9
Disclaimer: All trademarks and logos , statistics & studies used in this presentation file are the property of their respective companies.
Evolving travel search                                              Brighter, Bolder, Better




         Traditional search                          Inspirational pre-search



        Price driven search


        Fixed origin


        Fixed destination


        Pre determined dates



                                                    Suggestions on where & when to travel




                                                                                                    © 2011 Amadeus IT Group SA
                  Search process driven by the way travellers think

                       Business evolution supported by technology



10
Brighter, Bolder, Better
     Extreme Search with inspirational maps

                                               I would like to visit Asia with

                                               approximately 800 Euros, but

                                               I’m not sure exactly where to

                                               go...




                                                                                 © 2011 Amadeus IT Group SA
11
Brighter, Bolder, Better
     Extreme Search with inspirational maps




                                                                         © 2011 Amadeus IT Group SA
12
Brighter, Bolder, Better
     Pre-search intelligence


                               Pre-search :

                               a vital new step in the

                               online travel agency flow
                               Capture customers early

                               before they have decided where

                               & when to travel


                               OTAs: invaluable business intelligence




                                                                                  © 2011 Amadeus IT Group SA
                               on what travellers look for


                               Travellers: inspirational travel

                               information with huge flexibility on

                               search criteria.

13
Brighter, Bolder, Better




     Evolution of the GDS.
     Communication




                                          © 2011 Amadeus IT Group SA
14
Brighter, Bolder, Better
     Communication Channels




                                                                                 © 2011 Amadeus IT Group SA
       Faxes, e-Mails     Newsletters
                                          Official Website : www.amadeus.com

      Printed Circulars   e-Newsletters




15
Brighter, Bolder, Better
     & Now ….




                                                  YouTube : youtube.com/AmadeusITGroup

                                                                                                Google+ : plus.google.com

           Blog : www.amadeus.com/blog




                                                                                                                                           © 2011 Amadeus IT Group SA
     Facebook : www.facebook.com/AmadeusITGroup
                                                                                             Linkedin : www.linkedin.com/company/amadeus

                                                     Twitter : www.twitter.com/amadeusnews


16
Brighter, Bolder, Better




     Thank you                                                                                                    shibu.george@amadeus.com




                                                                                                                                                                             © 2011 Amadeus IT Group SA
                                                           We are in the advent of a new era, moving towards a new travel DNA…




     Disclaimer: All trademarks and logos , statistics & studies used in this presentation file are the property of their respective companies.

17

The Evolution of GDS by Amadeus

  • 1.
    Brighter, Bolder, Better E-Commerce, Social Media , Mobile Evolution of the GDS Shibu T. George Business Solutions Manager e-Commerce & Mobile Solutions Middle East and North Africa Shibu.george@amadeus.com Beirut, Lebanon, 28 March 2012 © 2011 Amadeus IT Group SA 1
  • 2.
    Brighter, Bolder, Better Amadeus  More than 195 countries served  Over 9,899 employees worldwide  850 million billed transactions(a) in 2010  441 Million bookings processed  90,000+ Travel Agency Subscribers  440 Bookable airlines, 100K+ Hotel Properties  Over 260 Airline Websites  95% of the Worlds scheduled airline seats.  150 million lines of written programme code © 2011 Amadeus IT Group SA 2
  • 3.
    Brighter, Bolder, Better Evolution of the GDS. Products & Solutions © 2011 Amadeus IT Group SA 3
  • 4.
    Brighter, Bolder, Better Global Distribution System ( GDS) Cruise Insurance ATPCO SITA IATA Amadeus Erding Data Center Airline Fare Server (Air) Hotels Cars Rail © 2011 Amadeus IT Group SA 4
  • 5.
    Brighter, Bolder, Better Technology Partner Internet Booking Engines Corporate Booking Engines Amadeus Webservices One-stop shop : GDS flights, LCCs, More than 5200 AeTM customers worldwide For OLTAs, IBEs, Front office complex Amadeus Hotels, Non - GDS Hotels, applications, Robots… Cars, Insurance and more ... Global Reach, Local support Global Reach, Local support Built on Open Standards SOAP/XML © 2011 Amadeus IT Group SA Travel policies & approval process 31 Languages including Arabic, French Web 2.0 Compliant & English. Empower your travellers No Platform/Language/Framework Secured online payment system with Control expenses, increase efficiency Dependency, Flexible Airline Hotel Rail Airport Airport data encryption IT IT IT IT CO2 indicator ( Carbon emission ) IT Amadeus e-Power now PCI DSS 5
  • 6.
    Brighter, Bolder, Better Evolution of the GDS © 2011 Amadeus IT Group SA Mobile Booking Engines Mobile Solutions for Corporations 6
  • 7.
    Post Booking Services Brighter, Bolder, Better Online & Mobile Solutions CheckMyTrip Website CheckMyTrip Mobile Web CheckMyTrip Mobile Companion Solution adapted for being viewed from a © 2011 Amadeus IT Group SA phone-based web browser using HTML 5 Mobile application downloadable on market and offering web site features with apps. Solution based on the mobile web http://www.checkmytrip.com account/trip list synchronisation. solution (HTLM5) http://www.checkmytrip.com http://www.checkmytrip.com/mc Disclaimer: All trademarks and logos , statistics & studies used in this presentation file are the property of their respective companies. 7
  • 8.
    Post Booking Services Brighter, Bolder, Better Mobile & Social Media © 2011 Amadeus IT Group SA Disclaimer: All trademarks and logos , statistics & studies used in this presentation file are the property of their respective companies. 8
  • 9.
    Extreme Search Breaking the boundaries of travel inspiration 9 Disclaimer: All trademarks and logos , statistics & studies used in this presentation file are the property of their respective companies.
  • 10.
    Evolving travel search Brighter, Bolder, Better Traditional search Inspirational pre-search Price driven search Fixed origin Fixed destination Pre determined dates Suggestions on where & when to travel © 2011 Amadeus IT Group SA Search process driven by the way travellers think Business evolution supported by technology 10
  • 11.
    Brighter, Bolder, Better Extreme Search with inspirational maps I would like to visit Asia with approximately 800 Euros, but I’m not sure exactly where to go... © 2011 Amadeus IT Group SA 11
  • 12.
    Brighter, Bolder, Better Extreme Search with inspirational maps © 2011 Amadeus IT Group SA 12
  • 13.
    Brighter, Bolder, Better Pre-search intelligence Pre-search : a vital new step in the online travel agency flow Capture customers early before they have decided where & when to travel OTAs: invaluable business intelligence © 2011 Amadeus IT Group SA on what travellers look for Travellers: inspirational travel information with huge flexibility on search criteria. 13
  • 14.
    Brighter, Bolder, Better Evolution of the GDS. Communication © 2011 Amadeus IT Group SA 14
  • 15.
    Brighter, Bolder, Better Communication Channels © 2011 Amadeus IT Group SA Faxes, e-Mails Newsletters Official Website : www.amadeus.com Printed Circulars e-Newsletters 15
  • 16.
    Brighter, Bolder, Better & Now …. YouTube : youtube.com/AmadeusITGroup Google+ : plus.google.com Blog : www.amadeus.com/blog © 2011 Amadeus IT Group SA Facebook : www.facebook.com/AmadeusITGroup Linkedin : www.linkedin.com/company/amadeus Twitter : www.twitter.com/amadeusnews 16
  • 17.
    Brighter, Bolder, Better Thank you shibu.george@amadeus.com © 2011 Amadeus IT Group SA We are in the advent of a new era, moving towards a new travel DNA… Disclaimer: All trademarks and logos , statistics & studies used in this presentation file are the property of their respective companies. 17

Editor's Notes

  • #12 Stay duration between 1-30 days Multi carrier Online and interline flight connections maximum 3 legs per segment
  • #18 We are in the advent of a new era moving towards the NEW travel DNA A DNA that is built around Social Media, Visual Search, Mobility, airline mechanizing, user generated content, and inspiration!