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Amadeus LinkHotel
      YOUR world-class distribution and
            marketing services partner
                           November 2012




                                       © 2010 Amadeus IT Group SA
1
What is Amadeus LinkHotel?

   LinkHotel is the Amadeus representation company for
    small/independent properties which helps travel
    agencies and corporations to automate the hotel
    booking process.

   Provides real-time room availability and rates of
    independent hotels and small-medium sized chains for
    the Amadeus GDS.

   Allows distribution via: Multi-GDS and Pegasus-




                                                           © 2010 Amadeus IT Group SA
    powered travel sites or the Amadeus GDS alone.
Snap shot of Services

Distribution                 Reservations                 Sales & Marketing
Multi-GDS distribution:      Amadeus LinkHotel Web –      Amadeus LinkHotel Reports
Connectivity to Amadeus,     web reservation technology   – customised hotel business
Sabre and Travelport:        for your hotel website.      intelligence on all booking
Galileo & Worldspan                                       activity.
subscribers.
IDS distribution:            Amadeus LinkHotel Web        GDS marketing – GDS
Seamless interface to 100+   Planning – content           advertising advisory service.
Pegasus internet sites.      management system for
                             rate loading and channel
                             distribution.
                             Amadeus LinkHotel Voice -    Amadeus LinkHotel
                             voice reservations tool.     Commissions - automated
                                                          commission payment




                                                                                          © 2010 Amadeus IT Group SA
                                                          processing.
                                                          Consortia and corporate
                                                          RFP contracting – assistance
                                                          with programme selection
                                                          and RFP submissions.
Why Amadeus LinkHotel is the best solution for the independent
properties & small/medium hotel chains.

1. Low-cost set up, all-inclusive fee structure, full-service account management

2. Increase and generate new bookings and revenues for the Hotels
3. An extensive portfolio of optional products & services
4. Commission payments direct to travel agents, ensuring excellent relations

5. Industry-leading distribution technology based on open standards
    architecture




                                                                                   © 2010 Amadeus IT Group SA
Who and where are the Amadeus LinkHotel
                 members? Around the world ~6000+ hotels




 Located in 45 countries




                                                           © 2010 Amadeus IT Group SA

 ~6000 members live and bookable

  made up of 1,000+ independent
  properties and more than 10 chains.
 From 2 to 5 star hotels, B&Bs, resorts

  and serviced apartments
 Generating an average 10% booking

  growth for our customers!
Thank you!




© 2010 Amadeus IT Group SA
7




    © 2012 Amadeus IT Group SA
Amadeus Media Solutions




                                                   © 2012 Amadeus IT Group SA
    Targeted Advertising Opportunities in Travel
    November 2012



8
What is important for you to
    communicate?


    I need to differentiate
    myself from the
    competition based
    on value rather
    than only price.




                                   © 2012 Amadeus IT Group SA
9
Amadeus as a Media                Channel
      Over 400,000 travel agents connect to the Amadeus GDS channel every day
                     as they manage their customers’ travel needs:


                       390M             38% MS in              $65        1.3M
      195            bookings /           TA Air             billion   purchasing
     markets           year             bookings            worth of    decisions
                                                            flights!     per day!



           At the heart of the global travel and tourism industry:




                                                                                    © 2012 Amadeus IT Group SA
10
Graphical Sign In
     Optimise the visual impact of the message

                                        Targeting based on
                                        agent location: city,
                                          group of cities,
                                         country, group of
                                           countries or
                                            Worldwide

                                           Graphical Sign-In
                                         •1st Banner: 468 * 60
                                        •2nd Banner displayed
                                          after Mouse-over:
                                               250 * 250




                                                                 © 2012 Amadeus IT Group SA
11
Graphical Banners
Air and Hotel availability

      Half Banner (468x30)
     displayed after an air or
     hotel availability search




                                                                                                    © 2012 Amadeus IT Group SA
                                                         Full Banner displayed after “mouse-over”
                                                                  action / pop-up window




                           Explanatory Text Displayed after a click
12
                                       on the banner
Graphical jump page
 Pop-up window can be replaced by iFrame




                                                                            © 2012 Amadeus IT Group SA
      iFrame displayed after “click”
          action on Full Banner

13
     Media Solutions Steering Committee #5 - DIS/DPM/A&S - 18th July 2012
After Sale Banner
     After the Air Booking Segment to a specific city




                                                        © 2012 Amadeus IT Group SA
     Banner displayed after the Air
          booking is made




14
Sign-In Text Message
First thing agents read on Amadeus




                                       Targeting based on
                                     agent location: country,
                                      group of countries or
                                            Worldwide

                                              Sign-In Text
                                                (2 lines)




                                                                © 2012 Amadeus IT Group SA
Availability Text Message (ATM)




                                  2 lines text displayed
                                   after an air or hotel
                                   availability search




                                                           © 2012 Amadeus IT Group SA
16
How to make it happen?
     Campaign Implementation from start to finish




                                                                        Your ads are now on
                                                                          the TA desktop
                                        Sales Consultants will
                                      contact you to assess your            Easy, isn’t it?
                                      needs and help you define
                                       your campaign aims and
                                       audience to be targeted
                                                                        In order to analyze the
          Request our Advertising                                          results, our reports
                                        Now it is your turn to              will be sent during
           and Communication
                                       send us all creativeness           the campaign or once
            Agreement though
                                        and texts to be loaded




                                                                                                           © 2012 Amadeus IT Group SA
          Amadeus Order Online                                                it has finished



      Contact us           Campaign Mgmt               Implementation                    Reporting
 15 days before campaign    7 days before campaign   Campaign is live in Amadeus   1 week after campaign



17

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Possibilités offertes par la connectivité Amadeus GDS LinkHotel

  • 1. Amadeus LinkHotel YOUR world-class distribution and marketing services partner November 2012 © 2010 Amadeus IT Group SA 1
  • 2. What is Amadeus LinkHotel?  LinkHotel is the Amadeus representation company for small/independent properties which helps travel agencies and corporations to automate the hotel booking process.  Provides real-time room availability and rates of independent hotels and small-medium sized chains for the Amadeus GDS.  Allows distribution via: Multi-GDS and Pegasus- © 2010 Amadeus IT Group SA powered travel sites or the Amadeus GDS alone.
  • 3. Snap shot of Services Distribution Reservations Sales & Marketing Multi-GDS distribution: Amadeus LinkHotel Web – Amadeus LinkHotel Reports Connectivity to Amadeus, web reservation technology – customised hotel business Sabre and Travelport: for your hotel website. intelligence on all booking Galileo & Worldspan activity. subscribers. IDS distribution: Amadeus LinkHotel Web GDS marketing – GDS Seamless interface to 100+ Planning – content advertising advisory service. Pegasus internet sites. management system for rate loading and channel distribution. Amadeus LinkHotel Voice - Amadeus LinkHotel voice reservations tool. Commissions - automated commission payment © 2010 Amadeus IT Group SA processing. Consortia and corporate RFP contracting – assistance with programme selection and RFP submissions.
  • 4. Why Amadeus LinkHotel is the best solution for the independent properties & small/medium hotel chains. 1. Low-cost set up, all-inclusive fee structure, full-service account management 2. Increase and generate new bookings and revenues for the Hotels 3. An extensive portfolio of optional products & services 4. Commission payments direct to travel agents, ensuring excellent relations 5. Industry-leading distribution technology based on open standards architecture © 2010 Amadeus IT Group SA
  • 5. Who and where are the Amadeus LinkHotel members? Around the world ~6000+ hotels  Located in 45 countries © 2010 Amadeus IT Group SA   ~6000 members live and bookable  made up of 1,000+ independent properties and more than 10 chains.  From 2 to 5 star hotels, B&Bs, resorts  and serviced apartments  Generating an average 10% booking  growth for our customers!
  • 6. Thank you! © 2010 Amadeus IT Group SA
  • 7. 7 © 2012 Amadeus IT Group SA
  • 8. Amadeus Media Solutions © 2012 Amadeus IT Group SA Targeted Advertising Opportunities in Travel November 2012 8
  • 9. What is important for you to communicate? I need to differentiate myself from the competition based on value rather than only price. © 2012 Amadeus IT Group SA 9
  • 10. Amadeus as a Media Channel Over 400,000 travel agents connect to the Amadeus GDS channel every day as they manage their customers’ travel needs: 390M 38% MS in $65 1.3M 195 bookings / TA Air billion purchasing markets year bookings worth of decisions flights! per day! At the heart of the global travel and tourism industry: © 2012 Amadeus IT Group SA 10
  • 11. Graphical Sign In Optimise the visual impact of the message Targeting based on agent location: city, group of cities, country, group of countries or Worldwide Graphical Sign-In •1st Banner: 468 * 60 •2nd Banner displayed after Mouse-over: 250 * 250 © 2012 Amadeus IT Group SA 11
  • 12. Graphical Banners Air and Hotel availability Half Banner (468x30) displayed after an air or hotel availability search © 2012 Amadeus IT Group SA Full Banner displayed after “mouse-over” action / pop-up window Explanatory Text Displayed after a click 12 on the banner
  • 13. Graphical jump page Pop-up window can be replaced by iFrame © 2012 Amadeus IT Group SA iFrame displayed after “click” action on Full Banner 13 Media Solutions Steering Committee #5 - DIS/DPM/A&S - 18th July 2012
  • 14. After Sale Banner After the Air Booking Segment to a specific city © 2012 Amadeus IT Group SA Banner displayed after the Air booking is made 14
  • 15. Sign-In Text Message First thing agents read on Amadeus Targeting based on agent location: country, group of countries or Worldwide Sign-In Text (2 lines) © 2012 Amadeus IT Group SA
  • 16. Availability Text Message (ATM) 2 lines text displayed after an air or hotel availability search © 2012 Amadeus IT Group SA 16
  • 17. How to make it happen? Campaign Implementation from start to finish Your ads are now on the TA desktop Sales Consultants will contact you to assess your Easy, isn’t it? needs and help you define your campaign aims and audience to be targeted In order to analyze the Request our Advertising results, our reports Now it is your turn to will be sent during and Communication send us all creativeness the campaign or once Agreement though and texts to be loaded © 2012 Amadeus IT Group SA Amadeus Order Online it has finished Contact us Campaign Mgmt Implementation Reporting 15 days before campaign 7 days before campaign Campaign is live in Amadeus 1 week after campaign 17

Editor's Notes

  1. Raquel to confirm on figures No brand but CONTENT
  2. Providing transaction processing power and technology solutions to both travel providers (including full service carriers and low-cost airlines, hotels, rail operators, cruise and ferry operators, car rental companies and tour operators) and travel agencies (both online and offline). Enabling a worldwide network connecting travel providers and travel agencies through a highly effective processing platform for the distribution of travel products and services
  3. Taget country, group of countires, global Available in up to 14 languages, provided it is the same text