The Ethics of Social Media Part 1: Social Is Necessary
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Part 1 in a 4-part presentation on the ethics of social media for lawyers.
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The Ethics of Social Media Part 1: Social Is Necessary
- 1. THE ETHICAL IMPLICATIONS OF SOCIAL MEDIA Brian C. Focht Stiles Byrum & Horne, LLP www.thecyberadvocate.com
- 2. THE ETHICS OF SOCIAL MEDIA PART 1: THE IMPORTANCE OF SOCIAL MEDIA TO THE MODERN LAW PRACTICE
- 3. THE ETHICS OF SOCIAL MEDIA $542,000
- 4. THE ETHICS OF SOCIAL MEDIA Lester v. Allied Concrete Co., Nos. CL08-150, 09-223 In wrongful death case, plaintiff’s attorney routinely told client to “clean up” his Facebook page The “dirt” = photo of plaintiff, after wife’s death, holding a beer and wearing a t-shirt reading “I [heart] hot moms.” Plaintiff deactivated account, denied having a facebook page in discovery
- 5. THE ETHICS OF SOCIAL MEDIA Lester v. Allied Concrete Co., Nos. CL08-150, 09-223 Result: Attorney sanctioned $542,000 Plaintiff sanctioned $180,000 $10.6 million verdict cut in half
- 6. Social Media Marketing Brand Awareness Relationship Management Global Knowledge Base IMPORTANCE OF SOCIAL MEDIA Attorneys can no longer afford to ignore the uses and applications of social media.
- 7. Ignore at your peril, because even if you’re not using social media: For more info, I highly recommend reading: “ThePerilsofBeingaSocialMediaHoldout”byKevinO’Keefe IMPORTANCE OF SOCIAL MEDIA
- 8. WHAT IS SOCIAL MEDIA, EXACTLY? What makes Social Media different? Reach Accessibility Immediacy
- 9. TYPES OF SOCIAL MEDIA Collaborative Projects Blogs & Microblogs Content Communities Social Networking Sites (“SNS”)
- 10. THE POWER OF SOCIAL MEDIA 1.19 billion 549 million 259 million 232 million 4 billion videos viewed daily
- 11. THE POWER OF SOCIAL MEDIA 30% U.S. Adults Who Get Their News from Social Media Source: Pew Research Center
- 12. THE POWER OF SOCIAL MEDIA @cnnbrk - 14.7 million followers @CNN - 11.2 million followers @nytimes - 10.4 million followers @BBCBreaking - 8 million followers
- 13. THE POWER OF SOCIAL MEDIA 0% 20% 40% 60% 80% 100% LinkedIn Facebook Twitter 62% 22% 6% 98% 33% 14% Use of Social Media By Lawyers 2011 2013
- 14. THE POWER OF SOCIAL MEDIA 0% 20% 40% 60% 80% 100% LinkedIn Facebook Twitter 37% 19% 7% 56% 35% 19% Use of Social Media By Law Firms 2011 2013
- 15. THE ETHICS OF SOCIAL MEDIA One Essential Theme: THE RULES STILL APPLY!
- 16. THE ETHICAL IMPLICATIONS OF SOCIAL MEDIA Brian C. Focht Stiles, Byrum & Horne, LLP bfocht@sbhlaw.net www.thecyberadvocate.com