Amber Daines featured on the cover of The Most Influential Women Leader To Watch 2024 by The Entrepreneurial Chronicles

10. Mastering the Art of Strategic Communication:
The Journey of
AMBER
n a world where communication is ceaseless, Amber Daines emerges as a
Iseasoned leader, boasting over 26 years of experience. She is not merely a
Founder and Crisis Communications Expert; she is the storyteller of resilience,
the navigator of complex PR waters, and the architect of helping others build,
maintain, and repair their reputations.
Amber's journey is a tapestry woven through the corridors of power, from
navigating the storm of the Banking Royal Commission to restructuring ASX listed
companies and national associations. Her strategic prowess has been honed across
continents, within government organizations, non-profit groups, and corporates,
making her a global connector with an extensive network spanning Australia, Asia,
the USA, UK, and Europe.
Beyond crisis management, Amber empowers CEOs and business leaders, shaping
PR strategies, refining stakeholder relations, and honing business communications
for the present and the future.
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11. DAINES
Founder and Crisis
Communications Expert,
Bespoke Co.

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14. Amber's dedication to staying ahead in the PR
industry is evident in the launch of two innovative
products since 2021. The first is podcast training,
drawing on her experience hosting the successful
'Politics of Everything' podcast. The workshops help
clients produce their own content, providing control
over messaging and communication. The second
product, set to launch in 2024, is an ESG
(environmental, social, and corporate governance)
tool named 'ESG4PR.' This world-first innovation
enables smaller companies to benchmark and
measure their communications performance in ESG
matters.
PR for Every Industry
Bespoke Co. operates across various sectors,
excelling in leveraging ideas to the media, shaping
opinions for decision-making opportunities, and
ensuring effective communication regardless of the
industry. Amber emphasizes that effective
communication is crucial for brand longevity,
especially in today's 24/7 media world.
Media Mastery
Amber recognizes the enduring relevance and rarity
of media relations as a skill. Having trained nearly
6000 leaders across diverse sectors, Bespoke Co.
focuses on effectively managing media interviews,
whether for crisis campaigns or new product
launches. The agency ensures clarity on necessary
steps and aligns communication strategies with their
activities.
Technology, Sustainability, and Human Expertise
In navigating the evolving landscape of media and
communications, Amber ensures that Bespoke Co.
benefits from an intergenerational workforce, tapping
into diverse experiences and ideas to employ both
cutting-edge technology and time-tested insights.
The agency emphasizes the significance of human
insights, analysis, and expertise in delivering
exceptional PR services.
Sustainable Growth Through
Collaboration and Continuous
Learning
Bespoke Co. prioritizes sustainable
growth through a collaborative
approach, incorporating client
insights and industry best practices
while continuously learning and
evolving to meet changing market
demands.
More Meaningful and Impactful
Campaigns with ESG Focus
Amber's future vision for Bespoke
Co. revolves around making clients'
campaigns more meaningful and
impactful, leveraging the right
technology and continuously
rening approaches to meet
evolving client needs. The
development of the new ESG tool
further exemplies Amber's
commitment to effective
communication and sustainability
in the business landscape.

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