This presentation intends to guide you through the challenges and barriers of bringing your own project to life, ideally turning it into a company. From the idea to fund raising or constitution it'll cover the crucial and pain points of the whole process, the typical blockers, boosters and general assumptions that normally accompany this concept. Interestingly enough, the same errors, techniques and strategies appear to be repeated over and over again around a topic that has evolved dramatically fast over the past years. The proposed approach will put all that into value, analyzing the factors needed nowadays in any early stage tech/software project, all together visioned from the perspective of an engineering side.

1. Inventor + constructor all in one
The Entrepreloper
@Jl_ugia

2. Entrepreloper
The Concept

3. the entrepreneur
‣ passion
‣ curiosity
‣ energy
‣ imagination
‣ risk taker

4. the developer
‣ competitiveness
‣ perseverance
‣ efficiency
‣ abstraction
‣ laziness

5. the entrepreloper
‣ joy
‣ resilience
‣ achievement
‣ quality
‣ outcome

6. why? change in tech
‣ no idea about main jobs in 10 years time
‣ 20+ different jobs in your entire life
‣ no long living experts (ie.: mobile)
‣ multi-skill profile

7. why? skills
0
0.9
Entrepreloper Engineer
Management HR PR Engineering Marketing Design Product

8. why? it is easy!
‣ lighter + faster than startups and big corps
‣ low entry barriers
‣ simplest minimum iteration
‣ impossible to lose - already have nothing

9. why? ‘cause you can
...and that is your biggest asset.
Because you can’t stand your life differently...

10. got it
but how do i start?
i am serious

11. Key Points
The Operation

12. define yourself
‣ skills
‣ abilities
‣ needs
self swot - know yourself before you know the world
Strengths
Weaknesses
Opportunities
Threats

13. define your idea
‣ product
‣ target
‣ why
‣business model

14. build your team
‣ get the best at cost 0
‣ look for other entrepreneurial souls
‣ encourage experience in their fields
‣ be patient...but do not fall asleep

15. my team - 4 x 4
Alex
UIX designer Adam
Front end
Lars
iOS

16. define a plan
‣ short steps
‣ encourage commitment
‣ celebrate achievements
‣ motivation, motivation, motivation

17. take what you need
‣ training
‣ code
‣ infrastructure
‣ documentation
‣ man - power

18. take what you need
0 initial cost
CPU comsumption billing
Easier scaling
Only Java, Python and Go
Less flexibility
Programming language freedom
No locks, full access
Minimum fee
Scaling is on your side
Monthly system costs /
instance
~ 330 TND ~ 300 TND
Monthly storage
costs / instance
~ 170 TND ~ 190 TND
100K USERS
1 PICTURE /DAY / USER
1 TB TRANSFER
1 TB STORAGE
photo app

19. just “make” it

20. Your New Religion
The Unforgettable Rules

21. do not make it a secret

22. forget about the next
billion dollars idea
‣ if this was your main goal, maybe this is not for you
‣ it will undermine your most pure motivations
‣ it is as likely as to win the lottery

23. don’t follow the big lie
‣ it is unusual to meet success right away
‣ even the guys above failed in first place
‣ never stop learning
‣ experience will make you better

24. celebrate your “defeats”

25. keep dreaming, no give up

26. make it fun
...need to be your monthly wage
Joy
ownership
achievement
fun

28. thanks a million
Jose L Ugia
@Jl_ugia
ugiagonzalez.com
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