This presentation intends to guide you through the challenges and barriers of bringing your own project to life, ideally turning it into a company. From the idea to fund raising or constitution it'll cover the crucial and pain points of the whole process, the typical blockers, boosters and general assumptions that normally accompany this concept. Interestingly enough, the same errors, techniques and strategies appear to be repeated over and over again around a topic that has evolved dramatically fast over the past years. The proposed approach will put all that into value, analyzing the factors needed nowadays in any early stage tech/software project, all together visioned from the perspective of an engineering side.

1. The Entrepreloper
Inventor + constructor all in one
@Jl_ugia

2. The Concept
Entrepreloper

3. the entrepreneur
‣passion
‣ curiosity
‣ energy
‣ imagination
‣ risk taker

4. the developer
‣competitiveness
‣ perseverance
‣ efficiency
‣ abstraction
‣ laziness

5. the entrepreloper
‣ competitiveness + passion = joy
‣ perseverance + energy = resilience
‣ efficiency + curiosity = achievement
‣ abstraction + imagination = quality
‣ laziness + risk taker = outcome

6. the entrepreloper
‣joy
‣ resilience
‣ achievement
‣ quality
‣ outcome

7. why? change in tech
‣ uncertainty about top jobs in 5 years time
‣ no idea about main jobs in 10 years time
‣ 20+ different jobs in your entire life
‣ no long living experts (ie.: mobile)

8. why? skills
0.9
0
Entrepreloper Engineer
Management HR PR Engineering Marketing Design Product

9. why? it is easy!
‣ lighter + faster than startups and big corps
‣ low entry barriers
‣ simplest minimum iteration
‣ impossible to lose - already have nothing

10. why? ‘cause you can
Because you can’t stand your life differently...
...and that is your biggest asset.

11. got it
but how do i start?
i am serious

12. The Operation
Key Points

13. define yourself
self swot - know yourself before you know the world
Strengths
‣ skills Threats
‣ abilities
‣ needs Opportunities
Weaknesses

14. define your idea
‣product
‣ target
‣ why
‣ business model

15. build your team
‣ keep it basic...but cover your needs
‣ look for other entrepreneurial souls
‣ encourage experience in their fields
‣ be patient...but do not fall asleep

16. define a plan
‣ short steps
‣ encourage commitment
‣ celebrate achievements
‣ keep two eyes into motivation

17. take what you need
‣training
‣ code
‣ infrastructure
‣ documentation
‣ man - power

18. take what you need
photo app
0 initial cost
100K USERS Programming language freedom
CPU comsumption billing
1 PICTURE /DAY / USER No locks, full access
1 TB TRANSFER Easier scaling
Minimum fee
1 TB STORAGE Only Java, Python and Go
Scaling is on your side
Less flexibility
Monthly system costs /
~ 165 € ~ 150 €
instance
Monthly storage
~ 85 € ~ 95 €
costs / instance

19. just “make” it

20. The Unforgettable Rules
Your New Religion

21. do not make it a secret

22. forget about the next
billion dollars idea
‣ if this was your main goal, maybe this is not for you
‣ it will undermine your most pure motivations
‣ it is as likely as to win the lottery

23. don’t follow the big lie
‣ it is unusual to meet success right away
‣ even the guys above failed in first place
‣ never stop learning
‣ experience will make you better

24. celebrate your “defeats”

25. keep dreaming, no give up

26. make it fun
Joy
ow nership ...need to be your monthly wage
achievement
fun

27. thanks a million
Jos e L Ugia
@Jl_ugia
u giagonzalez.com
credit: THE NOUN PROJECT PIXEL MIXER