The focus of this three-day course will be on how value is created in the energy value chain. This will equip attendees with leading-edge skills to create value for their own company, regardless of the segment in the energy value chain that they work. Throughout the course, best practices will be taught in each segment and a lot of case studies will be utilized so that participants can apply concepts learned to real case analysis. This workshop is designed to give participants an introduction to market fundamentals, such as production and consumption, market participants, energy products, the working of processes, bottlenecks, pricing & trading. Key benefits from attending this course: Understand the “big picture” of energy value chain how this relates to daily business decisions Gain an understanding of how each segment of the energy firm’s activities add value along the energy value chain Understand your own role in the value chain and how it relates to others in their company and to the industry Lead best practices used by companies around the world Learn market fundamentals & risk management specific to the energy sector WHO SHOULD ATTEND Decision & policy makers of government entities IT personnel active within the energy sector Energy related-personnel in banking & finance Risk managers & treasury staff Traders & analysts Portfolio managers & Investment advisors Internal & external accountants Controllers & compliance officers Legal staff within the energy sector Investment & fund managers Contact Kris at kris@360bsi.com for further details or to book your seats.

1. 360
international
THE ENERGY
VALUE CHAIN
Financial Analysis,
Strategy and Value Creation
10 - 12 NOVEMBER 2013
RADISSON BLU
DUBAI DEIRA CREEK
UNITED ARAB EMIRATES
KEAWAY
EXCLUSIVE TA ted NEW Book!
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Dr. Simkins’ m nce & Economics”
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“Ene
WORTH US$75
FINANCE SERIES
WHY YOU CANNOT MISS THIS EVENT
The purpose of this three-day course is to provide new professionals,
especially those with a business background such as in finance and accounting, with a comprehensive introduction to the oil and gas industry.
YO
YOUR INTERNATIONAL
COURSE FACILITATOR
Betty J. Simkins, Ph.D.
The focus of this three-day course will be on how value is created in the
energy value chain. This will equip attendees with leading-edge skills to create
value for their own company, regardless of the segment in the energy value
chain that they work.
The energy value chain involves the process of linking specific functions from
input to output (i.e., from upstream, midstream, through downstream) to
enhance the economic value of the business throughout the value chain.
As a result, attendees will gain an understanding of how each segment of the
energy firm’s activities add value along the energy value chain. This will also
help them better understand their own role in the value chain and how it
relates to others in their company and to the industry.
Throughout the course, best practices will be taught in each segment and
a lot of case studies will be utilized so that participants can apply
concepts learned to real case analysis.
Key benefits from attending this course:
Understand the “big picture” of energy value chain how this relates to
daily business decisions
Gain an understanding of how each segment of the energy firm’s
activities add value along the energy value chain
Understand your own role in the value chain and how it relates to others in
their company and to the industry
Lead best practices used by companies around the world
Learn market fundamentals & risk management specific to the energy
sector
“Dr. Simkins’ interest and involvement with her conference
attendees is quite evident. As an industry professional, it is clear
that she desires to impact new, cutting-edge information to her
students.”
- Williams Companies
“Most teachers are passionate about what they teach: however, Dr.
Simkins has raised the bar for her peers by bringing the real world
into the classroom.”
- Ernst & Young, Inc.
Professor of Finance
Oklahoma State University
PROFILE
Betty J. Simkins, Ph.D., is the Williams Companies
Professor of Business and Professor of Finance at
Oklahoma State University’s (OSU) Spears School of
Business. She has a B.S. Degree in Chemical
Engineering and a MBA and received her Ph.D. from
Case Western Reserve University. She has worked in
the energy industry for ConocoPhillips and Williams
Companies, Inc., among others, and consults and
conducts executive education courses for companies
globally.
Dr. Simkins is very active in professional
organizations and frequently speaks at professional
conferences around the world. She currently serves
on the Board of Directors for the Financial
Management Association and the Eastern Finance
Association (EFA) and was past president of the EFA.
She is co-editor of the Journal of Applied Finance and
on the editorial boards of many other leading
journals. She is a member of many professional
organizations including the Natural Gas and Energy
Association of Oklahoma.
Dr. Simkins has published more than 50 articles in
leading journals and has won a number of best
research paper awards for her work. Her current
research focuses on the oil and natural gas industries,
bankruptcy risk, futures markets, and strategic risk
management and hedging. Dr. Simkins also loves
teaching as evidenced by the five teaching awards
received at OSU including the top award, the Regents
Distinguished Teaching Award.
Dr. Simkins has a new book titled Energy Finance and
Economics:
Analysis
and Valuation,
Risk
Management, and the Future of Energy that was
published by John Wiley & Sons in February 2013 and
she co-edited Enterprise Risk Management: Today’s
Leading Research and Best Practices for Tomorrow’s
Executives in 2010. She is currently working on a new
book, Case Studies in Enterprise Risk Management,
which will be published by Wiley in 2014.
© 360 International Limited, Level 8, Pavilion KL, 168 Jalan Bukit Bintang, 55100 Kuala Lumpur, Malaysia.
www.360i-group.com
1

2. THE ENERGY VALUE CHAIN
Financial Analysis, Strategy and Value Creation
COURSE CONTENT
HOW THIS WORKSHOP WILL BE CONDUCTED
DAY1 Session One: to the Oil and Gas Industry
Introduction
Overview of the energy value chain
Terminology
What are hydrocarbons?
The players
The market for crude oil including benchmarks and pricing
Recent trends and strategies
Shale oil and gas revolution
Capital sources for the oil and gas industry
Case study application
Session Two:
Upstream: Exploration and Production
Upstream performance measures and financial analysis
The exploration process
The drilling and completion process
Activity indicators
Innovation and technology
Where value is made
Case study application
DAY2
Session Three:
Midstream
Natural gas gathering, processing, and transportation
Natural gas liquids (NGLs)
Liquefied natural gas (LNG) including markets and pricing
Gas to liquids (GTL)
Where value is made
Case study application
WHY THIS EVENT
This workshop is designed to give participants an
introduction to market fundamentals, such as
production and consumption, market participants,
energy products, the working of processes,
bottlenecks, pricing & trading.
The expert trainer, through years of experience in
finance and risk management, will conduct a
dynamic and resourceful training that you don’t
want to miss!
The combination of interactive presentations,
hands-on exercises and open discussion groups
along with real case studies, ensures you will obtain
maximum value from attending.
This is a unique training course and full of new
information and ideas that will surpass you
expectations.
Session Four:
Downstream: Refining and Marketing (R&M)
How refineries work: Refinery configurations and the refining process
Crude oil fractions and finished petroleum products
Basic refinery economics: Refining margins and the refining crack spread
Marketing distribution channels
Marketing margins
Where value is made in R&M
Case study application
DAY3
Session Five:
Further Downstream: The Chemical Industry
Chemical industry overview
The building blocks: Primary petrochemicals
Intermediates and derivatives
End-products
Where value is made and industry profitability
Case example: BASF and Dow Chemical
Case study application
Session Six:
Strategies to Maximize Value in the Global Oil & Gas
Industry Value Chain
Strategies employed: Mergers, acquisitions and demerging
How to unlock value from the energy value chain
New entrants and evolving competitive environment
Future strategies and best practices for success
Case study examples
Mergers and acquisitions continue to be a feature of the global oil and gas industry landscape. At
the same time we have seen major integrated companies demerging. What are the motives and are
these strategies actually creating value?
Understanding these trends will help your company make value-enhancing strategic decisions in
this competitive industry for future success. In this session, we will discuss the pros and cons and
evaluate these strategies energy companies are using for value creation.
Course Wrap-Up and Looking to the Future
© 360 International Limited, Level 8, Pavilion KL, 168 Jalan Bukit Bintang, 55100 Kuala Lumpur, Malaysia.
WHO SHOULD ATTEND
Decision & policy makers of government entities
IT personnel active within the energy sector
Energy related-personnel in banking & finance
Risk managers & treasury staff
Traders & analysts
Portfolio managers & Investment advisors
Internal & external accountants
Controllers & compliance officers
Legal staff within the energy sector
Investment & fund managers
COURSE SCHEDULE
8.00
8.30
10.00 - 10.20
12.30 - 13.30
14.40 - 15.00
16.00
Registration & Coffee / Tea
Workshop commences
Morning coffee / tea
Lunch
Afternoon coffee / tea
End of day
www.360i-group.com
2

3. THE ENERGY
VALUE CHAIN
REGISTRATION FORM
 Email : kris@360bsi.com
 Mobile : +6016 3326 360

DELEGATES
1 Name
360 International Limited is passionate about providing
strategic technical programs and high potential training
solutions across the region to build personal competencies and
organizational capability.
Name on tag :
Job Title :
educator with over twenty years of teaching and training
experience.
Please feel free to mix-and-match topics from the areas listed
:
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2 Name
topics may be available upon request.
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OTHER RELATED PUBLIC COURSES
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

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
Best Practices in Credit Risk Analysis
Destination Branding in Digital Age
Financial Analysis & Modelling Using Excel
Records & Information Management, Document Management
& Archiving
 The Art of Negotiating Under Pressure + Mediation

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:
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3 Name
: +603 9205 7779
IN-HOUSE TRAINING
:
Email
: +603 9205 7772
 Fax
10 - 12 NOVEMBER 2013
RADISSON BLU
DUBAI DEIRA CREEK
UNITED ARAB EMIRATES
:
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Hotel Contact Details:
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:
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For Room Reservation, contact for 360 BSI corporate rates.
Radisson BLU Hotel, Dubai Deira Creek
Baniyas Road, P.O. Box 476, Dubai, UAE
Telephone: 00971 4 2057105 Fax: 00971 4 2234698
E-mail: reservations.dxbza@radissonblu.com
AUTHORIZATION
General Information:
(This form is invalid without a signature)
Name
:
Job Title
:
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:
Tel
: (
2 O
received.
3 Participants will need to arrange their own accommodation.
4 Attire: Smart Casual
)
Cancellations/Substitutions
Organization :
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:
Signature
:
Substitutions are welcome at any time. Please notify us at least 2
working days prior to the event. All cancellations will carry a 10%
cancellation fee, once a registration form is received. All
cancellations must be in writing by fax or email at least 2 weeks
before the event date. Cancellations with less than 2 weeks prior to
the event date carry a 100% liability. However, course materials will
still be couriered to you.
FEES
Date:
/
/
(please tick as appropriate)
DUBAI, UAE: 10-12 NOVEMBER 2013
USD 2,945 per delegate
USD 2,745 per delegate - register before 30th JUNE 2013
USD 7,500 SPECIAL FOR GROUP OF 3
The fee does not include any taxes (withholding or otherwise). In case of any taxes applicable
the client has to ensure that the taxes are paid on top of the investment fee paid for the course.
Compliance with the local tax laws is the responsibility of the client.
* Save up to 50% for In-house Training program
Thank you for your registration!
PAYMENT DETAILS
Payment is required within 5 days upon receipt of
the invoice.
Bank transfer:
360 INTERNATIONAL LIMITED
Standard Chartered Bank
P.O.Box – 999 Al Fardan Building,
Al Mankhool Area, Bur Dubai, Dubai, U.A.E
Account No: 02-2077311-01 USD
Swift No: SCBLAEADXXX
IBAN No: AE920440000102207731101
All payments must be received prior to the event date
© 360 International Limited, Level 8, Pavilion KL, 168 Jalan Bukit Bintang, 55100 Kuala Lumpur, Malaysia.
www.360i-group.com
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