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The End of Us and Them (rev 2)
The presentation discusses the shift in media dynamics as two billion new participants enter a previously professional-dominated landscape, redefining community, engagement, and collaboration. It emphasizes the importance of user experience, speed in delivery, and the creation of community value in transformative markets. The document also addresses the need for new skills and tools for effectively navigating and participating in this changing media environment.
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The End of Us and Them (rev 2)
- 1. The end ofus and them the end of us and them @edwardboches presentation to University of Oregon February 10, 2011 Rev 2.0 Saturday, February 12, 2011
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- 13. We are livingthrough the disorientation that comes from including 2 billion new participants in a media landscape previously operated by a small group of professionals. Saturday, February 12, 2011
- 14. I've agreed toput my life in the hands of nearly 2,000 complete strangers in the belief that their support, goodwill and generosity will propel me across the globe. Paul Smith Saturday, February 12, 2011
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- 17. lemonade Text http://buyaframe.lemonadedetroit.com/ Saturday, February 12, 2011
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- 23. “Could you please make the logo bigger?” Saturday, February 12, 2011
- 24. We regretfully admitthat something has happened off the Gulf Coast. Saturday, February 12, 2011
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- 27. Introducing COMMON: Common purpose, common goals, common means, and common values. A common brand to encompass products, businesses, and ideas of the common community. ©2 010 F E ARLE S S. CO NF I DE NT I A L A ND P ROPR I E TARY. 41 Saturday, February 12, 2011
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- 32. technologies are notsimply inventions which people employ but are the means by which people are re-invented. Marshall McLuhan Saturday, February 12, 2011
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- 37. the consumer wantsto create Saturday, February 12, 2011
- 38. we have complex relationships with media Saturday, February 12, 2011
- 39. community is ournew source of content Saturday, February 12, 2011
- 40. and we areconstantly connected to them Saturday, February 12, 2011
- 41. we want 7 to do business with an individual Saturday, February 12, 2011
- 42. we join forcesto exert influence same Saturday, February 12, 2011
- 43. there’s no suchthing as perfect Saturday, February 12, 2011
- 44. we have anew definition of quality Saturday, February 12, 2011
- 45. attention is the new scarcity Saturday, February 12, 2011
- 46. In transformative marketsincumbents rarely survive. Saturday, February 12, 2011
- 47. In transformative marketsincumbents rarely survive. So maybe we should change. Saturday, February 12, 2011
- 48. Our mindset Saturday, February12, 2011
- 49. audience messages target media plan penetrate Saturday, February 12, 2011
- 50. audience community messages experiences target invite media plan interest plan penetrate collaborate Saturday, February 12, 2011
- 51. User experience andengagement are the new art and copy Saturday, February 12, 2011
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- 53. What we make Saturday,February 12, 2011
- 54. antwerp zoo Saturday, February12, 2011
- 55. antwerp zoo http://www.youtube.com/ watch?v=F1uwexYeKAg Saturday, February 12, 2011
- 56. How we makeit Saturday, February 12, 2011
- 57. make make make lea lea lea test te st te st rn rn rn Vision Prototype Production Saturday, February 12, 2011
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- 59. The speed withwhich we deliver it Saturday, February 12, 2011
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- 61. How we distributecontent Saturday, February 12, 2011
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- 63. How we inviteparticipation Saturday, February 12, 2011
- 64. ford fiesta Saturday, February12, 2011
- 65. Our technique fortelling stories Saturday, February 12, 2011
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- 69. How we generategood will Saturday, February 12, 2011
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- 71. How we createcommunity value Saturday, February 12, 2011
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- 74. New skills Saturday, February12, 2011
- 75. copywriter art director web designer IA/UX programmer video producer content strategist connection planner PR/social media media analytics Saturday, February 12, 2011
- 76. copywriter art director web designer IA/UX programmer video producer content strategist connection planner PR/social media media analytics Saturday, February 12, 2011
- 77. New tools, platforms,technologies Saturday, February 12, 2011
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- 79. New ways ofcollaborating Saturday, February 12, 2011
- 80. CW CW CW Design AD Design AD UX UX Social Tech Social Mobile Mobile Saturday, February 12, 2011
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- 82. = 1 = 6 Saturday, February 12, 2011
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- 86. Thank you. Saturday, February12, 2011
- 87. the end Saturday, February12, 2011