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Punks, Pirates and Hackers
The document discusses the theme of newfound freedom in influencing brands rather than being influenced by them. It highlights actions like creating content, engaging communities, storytelling, and persuasion. The tone encourages a rebellious and creative approach to communication.
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Punks, Pirates and Hackers
- 1. what will youdo with your new found freedom? Sunday, February 13, 2011
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- 3. We deliver otherpeople’s messages to other people’s audiences with other people’s money Sunday, February 13, 2011
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- 21. instead of thebrand influencing us Sunday, February 13, 2011
- 22. instead of thebrand influencing us we influence the brand Sunday, February 13, 2011
- 23. ‣ create content ‣ gather a community ‣ engage in real time ‣ tell stories ‣ teach others ‣ mobilize followings ‣ persuade and influence Sunday, February 13, 2011
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- 30. become pirates, punks and hackers Sunday, February 13, 2011
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