The document summarizes a presentation about digital engagement and its importance for organizations. It discusses how digital media reduces the cost of building relationships while increasing engagement capacity. It then provides case studies of different organizations that have successfully used digital strategies to engage audiences, raise funds, and build communities. Finally, it outlines five principles of engagement: be engaging, be engaged, be authentic, be agile, and be serious by establishing, creating and measuring value.
When Staff and Researchers Leave Their Host Institutionlisbk
Slides for a talk on "When Staff and Researchers Leave Their Host Institution" to be given by Brian Kelly, UKOLN at the LILAC 2013 conference at the University of Manchester on 25-27 March 2013.
See http://www.ukoln.ac.uk/web-focus/events/conferences/lilac-2013/
Accessibility digital by default presentation for digital futures 2012Alison Smith
What does digital default mean in terms of digital access for disabled and deaf people? Only 41% are online. This presentation highlights many of the issues and offers some solutions.
Slides for a talk on "Open Practices for the Connected Researcher" given by Brian Kelly, UKOLN at the University of Exeter on 23 October 2012, as part of a series of Open Access Week events held at the university.
See http://www.ukoln.ac.uk/web-focus/events/seminars/exeter-open-access-week-2012/
When Staff and Researchers Leave Their Host Institutionlisbk
Slides for a talk on "When Staff and Researchers Leave Their Host Institution" to be given by Brian Kelly, UKOLN at the LILAC 2013 conference at the University of Manchester on 25-27 March 2013.
See http://www.ukoln.ac.uk/web-focus/events/conferences/lilac-2013/
Accessibility digital by default presentation for digital futures 2012Alison Smith
What does digital default mean in terms of digital access for disabled and deaf people? Only 41% are online. This presentation highlights many of the issues and offers some solutions.
Slides for a talk on "Open Practices for the Connected Researcher" given by Brian Kelly, UKOLN at the University of Exeter on 23 October 2012, as part of a series of Open Access Week events held at the university.
See http://www.ukoln.ac.uk/web-focus/events/seminars/exeter-open-access-week-2012/
Is the Sky the Limit to Educational Improvement:Secondary Educational ReformEduSkills OECD
Riyadh, 17 October 2011
Andreas Schleicher
Special advisor to the Secretary-General on Education Policy
Head of the Indicators and Analysis Division, EDU
APA – 2014 CONVENCIÓN 122- ACTUALIZACIÓN
AMERICAN PSYCOLOGICAL ASSOCIATION (APA)
WASHINTON DC.
PUBLICATION - MANUAL
La American Psychological Association (APA)
es una organización científica y profecional
que representa a los Psicologos en Estados Unidos.
cuenta con 150 000 miembros, se ha
convertido en la asociación de psicólogos más grande del mundo.
El estilo editorial Apa Style, es un conjunto de
reglas desarrolladas por especialistas, con la finalidad de unificar
criterios al momento de comunicar información de
carácter científico y asi evitar plagios de los autores.
Dr.Luis Córdova Gonzales
APA Membership 45135072
Cite y no plagie, respete los derechos de autor.
Is the Sky the Limit to Educational Improvement:Secondary Educational ReformEduSkills OECD
Riyadh, 17 October 2011
Andreas Schleicher
Special advisor to the Secretary-General on Education Policy
Head of the Indicators and Analysis Division, EDU
APA – 2014 CONVENCIÓN 122- ACTUALIZACIÓN
AMERICAN PSYCOLOGICAL ASSOCIATION (APA)
WASHINTON DC.
PUBLICATION - MANUAL
La American Psychological Association (APA)
es una organización científica y profecional
que representa a los Psicologos en Estados Unidos.
cuenta con 150 000 miembros, se ha
convertido en la asociación de psicólogos más grande del mundo.
El estilo editorial Apa Style, es un conjunto de
reglas desarrolladas por especialistas, con la finalidad de unificar
criterios al momento de comunicar información de
carácter científico y asi evitar plagios de los autores.
Dr.Luis Córdova Gonzales
APA Membership 45135072
Cite y no plagie, respete los derechos de autor.
Recording: http://www.vimeo.com/27547694
Research for Good partners with nonprofit organizations to offer your donors, volunteers, contacts, employees and friends the opportunity to donate their time by answering market research surveys in exchange for a monetary donation to your organization. By offering their opinions and participating in online surveys, respondents turn their time into money for a cause that is close to their heart.
In this webinar you will learn to:
- Activate your supporters to trade their time for donations
- Utilize a simple polling tool to gain insights about your supporters
- Engage supporters for your cause on an ongoing basis
The Research for Good program is free to join and easy to use and you can get started in 15 minutes or less.
Presentation by: Sean Case, researchforgood.com
Breathing New Life Into Social Media Campaigns | Communicate 2020 Gertie Goddard
Ten years after social media has become a standard channel for communication and engagement, some organisations are feeling stretched, tired or find themselves churning out the same old content. The award-winning digital team from Greenhouse PR will lead this session to help you breathe new life into your social.
Move the Needle: How to activate your supportersJD Lasica
A presentation on how to mobilize your cause, whether you work at a nonprofit, business or social change organization. Included: a look at successful advocacy campaigns; a 12-step guide to mobilizing support, and a look at some useful tools.
Involve presentation: making the case for public engagementInvolveFoundation
Involves's presentation for the Science Communication conference with the British Science Association on Making the Business Case for Public Engagement
Similar to The Emerging Art and Science of Engagement (20)
A presentation for the Museum Computer Network conference 2017. Four examples where automated analysis of images and text worked for us, and four where it went wrong, often in an amusing way.
The slides from a workshop on developing digital strategy for the museums sector delivered as part of Museum Ideas 2016.
Help your organisation learn how to integrate digital practice into leadership and management across all departments.
Challenges and opportunities for presenting Arabic manuscripts onlineCogapp
Presentation at The Eleventh Islamic Manuscript Association Conference, Magdalene College, Cambridge, UK in September 2016
This presentation is missing embedded videos, which can be seen separately at https://vimeo.com/182864842
Slides from a talk by Tristan Roddis, Cogapp, at DPLAFest 2016. An analysis of why merely putting digitised archives online is not enough, and a look at how modern search applications, coupled with dynamic delivery and modern browser technology, can lead to great interfaces that will engage users.
Everything you ever wanted to know about IIIF but were too afraid to askCogapp
Workshop session to introduce the International Image Interoperability Framework, presented at DPLAFest 2016. Slides from Tristan Roddis (Cogapp), Tom Cramer (Stanford University Library), Esmé Cowles (Princeton University Library), Antoine Isaac (Europeana), Mark Matienzo (DPLA)
An intro to the International Image Interoperability Framework and some tips on how to implement it. Also see published conference paper at http://mw2016.museumsandtheweb.com/paper/iiif-unshackle-your-images/
Museums and the Web 2016 in Los Angeles.
Workshop by Gavin Mallory and Andy Cummins of Cogapp.
Part 1: Agile for Beginners and Thrillseekers (paper plane exercise)
Part 2: Pleasures and Pains of Agile (an overview of Agile process and roles, with lessons we have learnt about running Agile projects)
Agile is transformational for digital projects in museums.
Working in an Agile way emphasizes inclusivity and digital responsiveness. It helps to deliver on this year’s conference theme by helping museum professionals realise projects that will create, facilitate, deliver or participate in culture, science and heritage through networked technologies – wherever the network may reach.
In this half-day workshop we will introduce participants to Agile, specifically SCRUM, and the benefits it provides in terms of delivering projects that meet user and stakeholder needs.
Participants can expect to learn the basics of Agile and be armed with the knowledge to make a meaningful change in their respective organizations.
In the session we will run through some practical exercises to demonstrate how Agile works. These hands-on sessions will illustrate the high level principles and benefits of Agile. After the practical session we’ll look at the intricacies of the process in more detail.
There are no pre-requisites to the workshop and we will provide materials for participants to use during the workshop. These materials will also be a reference for when participants want to start implementing Agile in their own projects.
This session is aimed at Agile beginners from any discipline, it would benefit project managers, digital developers and program managers among others.
Digital: from Idea to Audience - Opportunities for Digital Excellence with a ...Cogapp
Opportunities for Digital Excellence with a little help from Michelangelo presentation, delivered by Gavin Mallory of Cogapp at Digital: from Idea to Audience conference 9th March 2016.
Organised by Royal Pavilion & Museums, Brighton & Hove.
Funded by Arts Council England.
IIIF The International Image Interoperability Framework at MCN2015Cogapp
Museums Computer Group conference 2015 Minneapolis talk by Tristan Roddis and Andy Cummins of Cogapp; Alan Newman and David Beaudet, National Gallery of Art; Melissa Gold Fournier, Yale Center for British Art.
Useful links:
www.iiif.io
http://labs.cogapp.com/iiif
http://labs.cogapp.com/transcriptinator/
Agile for Beginners and Thrillseekers - MuseumNext 2015 GenevaCogapp
From: http://www.museumnext.com/sessions/agile-beginners-thrillseekers/
In this fast-paced, lively and interactive session you will be part of an Agile team, developing and producing a project across multiple sprints to a strict deadline.
No previous experience is required, just a willingness to get involved in some gently competitive fun while learning Agile techniques. It will be delivered by a team who have run many successful digital projects using Agile, and who love it!
Those without Agile experience will learn the basics of running and delivering an Agile project. Those with experience will learn to apply the principles in new and exciting ways.
Everyone will have fun.
Scaling Drupal on Amazon Web Services (DrupalCamp Brighton)Cogapp
A presentation by Tristan Roddis discussing how to run a large-scale Drupal installation using Amazon Web Services (AWS). The final system is capable of serving millions of unique pages, and storing tens of terabytes of data.
Presented at DrupalCamp Brighton 2015
Rich storytelling with Drupal, Paragraphs and Islandora DAMS (DrupalCamp Brig...Cogapp
Drupal's Paragraphs module, combined with a DAMS (Digital Asset Management System) can deliver powerful, rich stories on the web.
This session will show how, showing the inner workings of the Baseball Hall of Fame (baseballhall.org) website as a case study. This site uses Drupal with the Islandora DAMS to leverage the Baseball Hall of Fame's huge archive of images.
Topics covered:
- Building flexible content types using the Paragraphs module
- Multifaceted display of content using view modes
- DAMS & integrating Islandora assets with Drupal content
First presented at DrupalCamp Brighton in January 2015, by Alex Bridge and Tassos Koutlas.
Leading Digital Transformation in the Cultural Sector: A resource for managersCogapp
This talk looks at three issues:
This digital thing, how important is it?
What does it mean for the cultural sector?
How should cultural organizations (museums, visual arts, performing arts) respond?
MuseumNext 2014: Masterclass. Opportunities for digital excellence with a lit...Cogapp
Our slides from MuseumNext 2014 in Newcastle.
Presented by:
Gavin Mallory, Head of Production, Cogapp
Chris How, Head of UX, Cogapp
This interactive masterclass will explore the complexities of digital project management through the prism of Michelangelo’s magnificent artwork, the ceiling of the Sistine Chapel. Michelangelo delivered this masterpiece in the face of feature creep, creative tension, slipped deadlines and unreasonable demands. Cogapp’s digital masterclass, informed by the nearly 30 years of experience, will give strategies and practical advice on how to achieve a similar degree of excellence for your digital endeavours no matter what obstacles you might face.
This masterclass will give you some usable tips to take away and test out on your own digital projects. It will be fun and interactive with post it notes, card sorting and art.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024
The Emerging Art and Science of Engagement
1. The Emerging Art & Science of
Engagement
14th June 2010 / www.cogapp.com
2. Presenter Agenda
Alex Morrison - / Introduction
Managing Director / Engagement and the Digital Revolution
alexm@cogapp.com
/ Four Case Studies
@Alex__Morrison / Five Principles
/ Questions
www.cogapp.com
3. Cogapp
Founded in 1985
35 professional staff
Offices in Brighton and New York
Museums • Publishing • Charities • Public Sector
• Culture, Media & Sport
Our practice deals with technology, people and
organisations to deliver long-lasting results
5. Engagement
Many people may care about
your cause but reaching them
via conventional media is difficult
and expensive.
6. Engagement
Engagement is Relationship + Action
Action is what we want i.e. participation, support,
donations, sponsorship campaigns, shopping,
subscriptions....
Action depends on relationship
Digital media reduces cost and increases capacity for
relationship (and therefore action)
7. Engagement
A few weeks ago I saw a TV programme about the
English National Ballet
I went on their website and signed up for their e-mail list
8.
9. Engagement
This feels like a perfect example of digital engagement
English National Ballet has gone from nothing to being
able to ask me for £150
The cost to them is almost nothing
Everyone who buys a ticket via this e-mail contributes
£150 and self-identifies as a potential top-tier supporter
Even if I don’t sign up, I have a positive experience - it’s
always nice to be asked to a party
10. The Digital Revolution
Anyone who has any doubts about the importance
of digital media should review the following chart
13. Kidney Patient Guide
Renal failure is essentially incurable
Treatment (dialysis) is enormously expensive
Patients do not feel direct benefit from medications and
self-management
Patients who are better informed do better with self-
management and have better outcomes (and are less
expensive to support)
14. Kidney Patient Guide
Initially funded by Wellcome Trust to look at medical
animation for patient information
User base was a renal clinic in Wrexham
Scope quickly expanded to cover all aspects of patient
experience
Project launched 1999
15.
16.
17.
18. Kidney Patient Guide
Project always included an element of social media -
a bulletin board
Community carefully curated at start by project team
including clinician
Now essentially self-managing
Volunteer moderators
Technical and admin assistance from Cogapp
19. Kidney Patient Guide
Original board had to be replaced in 2004 (hacked)
Currently 2,322 registered users on new board
44,557 posts on 5,183 topics
Top post has been viewed 267,596 times
34 current users have made more than 100 posts
20.
21.
22.
23.
24. Kidney Patient Guide
Virtual user community has taken itself into the real
world
They organise meetings and have done a sponsored walk
25.
26.
27.
28. Kidney Patient Guide
Our challenge now is to turn
success into funding and growth
We’re delivering value but potential funders don’t
yet recognise it
30. ICONS of England
Campaign of public engagement funded by Culture
Online
Asking the question: What are the icons of England in
the 21st century ?
Wider purpose was to get people to engage with public
culture
31.
32.
33.
34. ICONS of England
Launch based on an old-fashioned PR campaign
On the day (6 Jan 2007) we had coverage in every
national newspaper except the FT
Worldwide coverage included the Hindustan Times and
the Chicago Tribune
The New Zealand prime minister gave us a mention
The Sun nominated their own Icons: including Jordan’s
boobs, Chicken Tikka Masala, St George’s Cross,
Blackpool Tower, Chips and 12 pints of lager
35.
36. ICONS of England
ICONS was ambushed by the fox hunting lobby
We managed our way to an honourable draw
37. ICONS of England
A key part of our strategy was collaboration
ICONS worked with 39 partner organisations on joint
projects and promotions
Notably Mencap, Age Concern and the Enviroment
Agency
42. ParaData
A living archive for the men and women of Airborne
Forces
Regimental and official archives of the Parachute
Regiment plus personal contributions
Turning the museum inside out
Launched in December 2008
Originally a subscription service costing £15
43.
44.
45.
46. ParaData
Traffic is up 80% on previous year
Facebook connection now up and running
Connection via Facebook to real world events at
Duxford
47. ParaData
1,600 registrations in last year
3% of registering users donate on registration
Registration accounts for about 50% of donations
Average donation is £12.79
Additional income from print-on-demand sales
48. ParaData
Our challenge now is to reach the wider
Airborne Forces community and increase
income
50. Case Study: Ai Weiwei
Ai Weiwei is a Chinese contemporary artist, architect,
political activist and blogger
One of the most prominent figures in Chinese
contemporary art - think ‘Damien Hirst with a political
agenda’
51.
52.
53.
54.
55.
56. Case Study: Ai Weiwei
The One-to-One installation at Tate Modern which
accompanied the Sunflower Seeds exhibit generated
about 100 videos per day over roughly 200 days - a total
of 22,947 videos
All content was echoed on to the Tate website along with
Ai Weiwei’s replies
Twitter hashtag also established and video postings
echoed to the hashtag #tateaww but...
57.
58. Case Study: Ai Weiwei
Our challenge now is to get Ai
Weiwei out of jail
Note that Twitter content may evaporate and you
won’t necessarily get any analytics (ditto Facebook)
60. Five Principles
1. Be engaging
2. Be engaged
3. Be authentic
4. Be agile
5. Be serious
61. Principle 1: Be engaging
Put users/customers/community at the heart of all your
work
Go where they are and engage with them there
Take the virtual into the real and vice versa
Partner with related organisations to reach their
communities
Good content, usability and hygiene are key
62. Principle 2: Be Engaged
The next challenge for organisations is to operationalise
digital media
Develop computer literacy throughout the organisation
No-one is (fully) computer literate - we’re all learning
Join, attend, train, evangelise
Most of all... take part
63. Principle 3: Be Authentic
Don’t pretend to be something you are not
Stand for something and speak from the heart
People respond to your sense of seriousness and purpose
64. Principle 4: Be Agile
Throw spaghetti at the wall
When it sticks you know you’re on to something - invest
in that
Use the method of ‘Lean Start-Ups’
Do ‘customer development’ as well as ‘product
development’
NB: Good infrastructure is a pre-condition for agility
(staff, management, systems, content assets)
65. Principle 5: Be Serious
These are hard times and your costs are certain
Make sure that the value you create is also certain
Value is only real if it matters to your decision makers
Establish, create and measure value
66. Five Principles
1. Be engaging
2. Be engaged
3. Be authentic
4. Be agile
5. Be serious
Establish, create and measure value