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Watershed Nonprofit
Organization Overview
Norfolk, VA
https://elizabethriver.org/
The Elizabeth River Project
History of Organization (ERP, 2020)
● November 1991 – First conversation around a kitchen table
● May 1993 – Incorporated
● June 21, 1996 – 1st Watershed Action Plan, developed by consensus of community, announced
by CBS’ Charles Kuralt
● 1997 – 1st wetland restoration - Birdsong Wetland
● 1997 – River Stars Program for industries launched
● 2002 – 2nd Watershed Action Plan
● 2008 – 3rd Action Plan
● 2009 – The first goo goes! Money Point Phase I & II cleanups completed
● 2009 – Learning Barge christened to teach all ages how to restore the Elizabeth. More than
30,000 have come aboard
● 2011 – River Star Homes Introduced
● 2013 – 36 million lbs of "goo" gone. Twenty-five species of fish return; fish cancer drops 6 fold.
● NOW – Over 5,000 River Star Homes commit to 7 practices to protect the river
● NOW - More than 50 wetland restorations by ERP and partners
● NOW - 180 River Star Schools
● NOW - 131 River Star Businesses have achieved more than 1,787 acres of wildlife habitat
restored or conserved and 331 million pounds of pollution voluntarily reduced. Over one billion
pounds of other materials have been recycled, reduced, or reused. - cumulative results since
1997
Overview of Current Activities
Major Projects:
● The Goo must Go
A restored marshland at Money Point. The restored wetland is intended to help remove contaminated
sediments. Since the project’s start, over 26 species of fish have returned to the marsh.
● River Star Homes
This pubic outreach program is designed to help homeowners in the Elizabeth River Watershed learn
how take steps to protect the river. Once the steps are taken, a homeowner can sign up to be a River
Star Home, and receive a flag for their yard to show pride that they are doing their part.
● Eastern Branch Restoration
This campaign is the Elizabeth River Project’s aim at gaining citizen involvement to help restore the
health of the most polluted section of Liz. “...we’re placing 1,000 tons of concrete covered by 300 tons
of oyster shell to recreate oyster habitat.” (ERP, 2017)
Staff (https://elizabethriver.org/staff)
Marjorie Mayfield Jackson
Executive Director
mmayfield@elizabethriver.org
(757) 399-7487X211
Pamela Boatwright
Deputy Director Administration, River Star Business Programs Manager
pboatwright@elizabethriver.org
(757) 399-7487X207
Joe Rieger
Deputy Director of Restoration
jrieger@elizabethriver.org
(757) 392-7133
Robin Dunbar
Deputy Director of Education
rdunbar@elizabethriver.org
(757) 392-7132
Future Plans and Challenges
● The 2025 goals:
○ 1,000 new River Star
Homes
○ a region wide plan
adopted
○ Sustainable
redevelopment of East
Downtown
○ Increase in vegetated
wetlands
○ 40% tree canopy
throughout watershed.
Source: elizabethriver.org
● Funding is a key challenge:
The Elizabeth River project’s 10-year
plan is funded in part by a capacity-
building grant from Chesapeake Bay
Funders Network, an Innovative
Nutrient and Sediment Reduction
grant from the National Fish and
Wildlife Foundation, and generous
donors to the Elizabeth River Project.
Funding for the suture project of
building living shorelines will come
from the VA Department of
Environmental Quality’s living
shoreline loan program.
Funding for education will come from
educators and their facilities reaching
out to request state funding.

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The Elizabeth River Project

  • 1. Watershed Nonprofit Organization Overview Norfolk, VA https://elizabethriver.org/ The Elizabeth River Project
  • 2. History of Organization (ERP, 2020) ● November 1991 – First conversation around a kitchen table ● May 1993 – Incorporated ● June 21, 1996 – 1st Watershed Action Plan, developed by consensus of community, announced by CBS’ Charles Kuralt ● 1997 – 1st wetland restoration - Birdsong Wetland ● 1997 – River Stars Program for industries launched ● 2002 – 2nd Watershed Action Plan ● 2008 – 3rd Action Plan ● 2009 – The first goo goes! Money Point Phase I & II cleanups completed ● 2009 – Learning Barge christened to teach all ages how to restore the Elizabeth. More than 30,000 have come aboard ● 2011 – River Star Homes Introduced ● 2013 – 36 million lbs of "goo" gone. Twenty-five species of fish return; fish cancer drops 6 fold. ● NOW – Over 5,000 River Star Homes commit to 7 practices to protect the river ● NOW - More than 50 wetland restorations by ERP and partners ● NOW - 180 River Star Schools ● NOW - 131 River Star Businesses have achieved more than 1,787 acres of wildlife habitat restored or conserved and 331 million pounds of pollution voluntarily reduced. Over one billion pounds of other materials have been recycled, reduced, or reused. - cumulative results since 1997
  • 3. Overview of Current Activities Major Projects: ● The Goo must Go A restored marshland at Money Point. The restored wetland is intended to help remove contaminated sediments. Since the project’s start, over 26 species of fish have returned to the marsh. ● River Star Homes This pubic outreach program is designed to help homeowners in the Elizabeth River Watershed learn how take steps to protect the river. Once the steps are taken, a homeowner can sign up to be a River Star Home, and receive a flag for their yard to show pride that they are doing their part. ● Eastern Branch Restoration This campaign is the Elizabeth River Project’s aim at gaining citizen involvement to help restore the health of the most polluted section of Liz. “...we’re placing 1,000 tons of concrete covered by 300 tons of oyster shell to recreate oyster habitat.” (ERP, 2017)
  • 4. Staff (https://elizabethriver.org/staff) Marjorie Mayfield Jackson Executive Director mmayfield@elizabethriver.org (757) 399-7487X211 Pamela Boatwright Deputy Director Administration, River Star Business Programs Manager pboatwright@elizabethriver.org (757) 399-7487X207 Joe Rieger Deputy Director of Restoration jrieger@elizabethriver.org (757) 392-7133 Robin Dunbar Deputy Director of Education rdunbar@elizabethriver.org (757) 392-7132
  • 5. Future Plans and Challenges ● The 2025 goals: ○ 1,000 new River Star Homes ○ a region wide plan adopted ○ Sustainable redevelopment of East Downtown ○ Increase in vegetated wetlands ○ 40% tree canopy throughout watershed. Source: elizabethriver.org ● Funding is a key challenge: The Elizabeth River project’s 10-year plan is funded in part by a capacity- building grant from Chesapeake Bay Funders Network, an Innovative Nutrient and Sediment Reduction grant from the National Fish and Wildlife Foundation, and generous donors to the Elizabeth River Project. Funding for the suture project of building living shorelines will come from the VA Department of Environmental Quality’s living shoreline loan program. Funding for education will come from educators and their facilities reaching out to request state funding.