The effects of hotels engagement with daily deal websites on employment patterns and employee wellbeing
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This document summarizes the preliminary results of a study on the effects of hotel engagement with daily deal websites on employment patterns and employee well-being. The study utilized qualitative methodology and interviews with hotel employers. Preliminary results found that daily deals have transitioned from a desperation tactic to an online distribution channel for hotels. Hotels also experience hidden costs of promotions and the importance of upselling customers. For employees, daily deals can impact areas beyond just food and beverage, and employment is impacted. Customers using daily deals are disloyal and savvy but there is little cannibalization between regular and daily deal customers. The next phase will involve interviews with hotel employees in food and beverage, front office, and housekeeping
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Cosla chapter6 Marketing Productivity Metrics
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This research dissertation investigates the complex interplay between transportation and the tourism industry in Nigeria, aiming to unravel critical insights that contribute to the enhancement of the overall tourist experience. The study employs a multi-faceted approach, literature review establishes a robust theoretical framework, incorporating The Service Quality and Satisfaction Theory to guide the research questions and hypotheses.
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在线办理(BU毕业证书)波士顿大学毕业证录取通知书一模一样
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The effects of hotels engagement with daily deal websites on employment patterns and employee wellbeing
- 1. ENTER 2016 PhD Workshop Slide Number 1 The Effects of Hotel Engagement with Daily Deal Websites on Employment Patterns and Employee Well-being Katarzyna Minor Cardiff Metropolitan University, Wales, UK kaminor@cardiffmet.ac.uk www.cardiffmet.ac.uk www.savoyeducationaltrust.org.uk
- 2. ENTER 2016 PhD Workshop Slide Number 2 Why Daily Deals with a focus on employees? • Personal experience • Literature gap- focus on: – Daily deal websites – Merchants – Customers • Provision of services in a hospitality environment
- 3. ENTER 2016 PhD Workshop Slide Number 3 Methodology • Who? • Qualitative study • Hermeneutic spiral • Methods • Analysis
- 4. ENTER 2016 PhD Workshop Slide Number 4 Employers Study Preliminary results • Business implications – The changing role of daily deal- from desperation to online distribution channel – Busy fools – Hidden costs of promotions – The importance of upsell
- 5. ENTER 2016 PhD Workshop Slide Number 5 Employers Study Preliminary results • Employees role – Impact beyond Food and Beverage – Business as ‘normal’ – Employment impactions
- 6. ENTER 2016 PhD Workshop Slide Number 6 Employers Study Preliminary results • Customer relations – Disloyal and savvy customer – Non-existent ‘cannibalisation’ – Customer match and ability to spend
- 7. ENTER 2016 PhD Workshop Slide Number 7 What’s next? • Reflections after phase 1 • Phase 2- Employees under way – Food and beverage • Front Office and Housekeeping • Phase 3- Hotel Customers– April 2016
- 8. ENTER 2016 PhD Workshop Slide Number 8 Questions? The Effects of Hotel Engagement with Daily Deal Websites on Employment Patterns and Employee Well-being Katarzyna Minor Cardiff Metropolitan University, Wales, UK kaminor@cardiffmet.ac.uk