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The economic playing field of the
Firenze University Press
OA Journal platform
By the Book 2016
Building audiences for the book in an age of media proliferation
International Symposium
www.fupress.com | Firenze, June 23-24, 2016
Fulvio Guatelli
fulvio.guatelli@unifi.it
Firenze University Press
www.fupress.com | Firenze, June 23-24, 2016
Summary
I.  Firenze University Press - ID card
II.  The economic playing field of a OA
Journal platform
III. Which part the university has to play
in the dissemination of science?
1. Background
•  Pearson – revenue 2013: 9,330 Billions USD*
•  Reed Elsevier – revenue 2013: 7,288 Billions USD*
•  Thomson-Reuters revenue 2013: 5,576 Billions USD*
•  University of
Firenze – revenue 2013: 0,572 Billions euro**
•  FUP – revenue 2013: 0,046 Billions euro**
* «Publishers Weekly», annual ranking 2014
** Budget summary report 2013
www.fupress.com | Firenze, June 23-24, 2016
2. Firenze University Press - ID card
•  It was established in 2000
•  It is a publishing house belonging to the
University of Florence (51,451 students /
1843 professors in 2012)
•  It publishes academic books and journals in
digital and paper editions
•  Mixed access model: open and commercial
access for both monographs and journals
	Catalogue	and	produc/on:	
•  800	books	and	40	journals	
•  100	new	.tles	and	52	journal	issues	a	year	
www.fupress.com | Firenze, June 23-24, 2016
3. Economic model (roughly speaking)
www.fupress.com | Firenze, June 23-24, 2016
Books:
•  80% of the production costs are covered by
sponsors
•  15% by book sales (university textbooks)
•  5% by book sales in bookshops
Academic journals:
•  75% of the main production costs are covered by the
owners of the journals
•  5% of the main production costs are covered by
APC’s
•  20% comes from subscriptions (mostly to
institutions)
4. Access to the publications
Mixed model combining open and toll access
•  1/2 of the books are published in full open
access digital editions
•  1/2 are on toll access (both paper and digital
editions)
•  90% of the journals in open access digital
editions
•  10% of the journals available on subscription
(bundle subscription: print + online)
www.fupress.com | Firenze, June 23-24, 2016
5. FUP Open Access Journals
•  “FUP open access library”: 37 peer review
journals / 403 research books
•  Platform OJS (open source platform OAI-PMH
compliant)
•  DOI: DataCite (CRUI agreement)
•  User licenses: creative commons (CC BY / SA /
NC-ND)
•  STM: 12 journals
•  HSS: 25 journals
•  SciVersus Scopus: 8 journals (+ 2 under evaluation)
•  WoS: 3 journals
www.fupress.com | Firenze, June 23-24, 2016
6. Is it an OA journal at zero cost?
No, it is not!
What kinds of cost are involved?
•  peer review process
•  production
•  dissemination
•  Indexing service
•  technological infrastructure
•  overheads
www.fupress.com | Firenze, June 23-24, 2016
7. Who pays for an open access journal?
The business model of a FUP OA peer-
reviewed journal:
•  Submission/pubblication fees (author pays)
•  Membership dues (learned societies)
•  Institutional subsidies (University,
government, foundations, companies)
www.fupress.com | Firenze, June 23-24, 2016
8. OA Journal platform
The economic playing field: the x factor
What is the economic playing field of a
university OA journal platform?
•  Excursus: in Classical Logic, if something holds
for any arbitrary element x, then we can
conclude that it holds for every element
(Generalization Rule)
•  Our arbitrary element x is a Journal
www.fupress.com | Firenze, June 23-24, 2016
Subject Area: Agricultural and Biological Sciences
•  Journal owner: italian scientific association
(ITA)
•  Publisher: University Press (ITA)
•  Frequency: biannual
•  360 pages per year
•  27 items per year
•  Language: ENG
•  Print and digital edition
•  Access: OA
www.fupress.com | Firenze, June 23-24, 2016
9. OA Journal platform
The economic playing field: bibliometrics
Our journal is a hard worker:
•  Publication Ethics COPE compliant: yes
•  Production and access statistics
COUNTER compliant: yes
•  Fancy app web 2.0 compliant: yes
•  Content indexing on the main indexes: yes
•  SciVerse Scopus: yes
•  WoS: yes
Fine, but where is it in WoS? In the middle! It is
not at the top of the list, or the bottom
www.fupress.com | Firenze, June 23-24, 2016
10. OA Journal platform
The economic playing field: Small/Big fish
How much does the arbitrary element x cost?
Small fish publisher: < 1 million (euro) revenue
•  Case1 - Membership dues model: 7.000,00 euro per year
•  Case 2 - APC’s model: 260,00 euro per article
Big fish publisher: 1 < 10 billion (euro) revenue
•  Case 1 - Membership dues model: 30.000,00 euro per year
•  Case 2 - APC’s model: 1200,00 euro per article
www.fupress.com | Firenze, June 23-24, 2016
11. OA Journal platform. The economic
playing field: the economic Delta (Δ)
Δ is the economic bracket for an OA journal
platform, where:
•  7.000,00 euro < Δ < 30.000,00 euro per year
(membership dues model)
•  260,00 euro < Δ < 1200,00 euro per article
(APC’s model)
This economic bracket really exists and is ready and
waiting!
www.fupress.com | Firenze, June 23-24, 2016
12. What part can the university play in
the dissemination of science?
Dramatis personae:
•  (1) Research evaluation (institution and
careers):
- ANVUR (AERES-HCERES/ HEFCE, SHEFC,
HEFCW, DELNI)
-VQR 2004-2010/2011-2014 (RAE 2008/ Campagne
d’évaluation 2013-2014)
- ASN 2012, 2013
•  (2) New mixed tools for evaluation
(bibliometrics / peer review / informed peer review)
www.fupress.com | Firenze, June 23-24, 2016
•  (3) Digital infrastructure, data set and
indexes of research products (production /
access / citation statistics)
•  (4) quality weighted allocation of public
research funding
www.fupress.com | Firenze, June 23-24, 2016
The ‘Comedìa’:
•  The virtuous circle: Research → Evaluation →
Reward → New research
•  The certified dissemination of the products of
science is the benchmark of the virtuous cycle.
•  (Hp. 1) The certified dissemination of the products
of science is the mission of the academic
publishing of the future
•  (Hp. 2) no one than universities has more
interest in getting involved in academic publishing
www.fupress.com | Firenze, June 23-24, 2016
Thank you for your attention
www.fupress.com | Firenze, June 23-24, 2016
The economic playing field of the
Firenze University Press
OA Journal platform
Fulvio Guatelli
fulvio.guatelli@unifi.it
Firenze University Press
www.fupress.com | Firenze, June 23-24, 2016
By the Book 2016
Building audiences for the book in an age of media proliferation
International Symposium

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The economic playing field of the Firenze University Press open access Journal platform (June, 2016)

  • 1. The economic playing field of the Firenze University Press OA Journal platform By the Book 2016 Building audiences for the book in an age of media proliferation International Symposium www.fupress.com | Firenze, June 23-24, 2016 Fulvio Guatelli fulvio.guatelli@unifi.it Firenze University Press
  • 2. www.fupress.com | Firenze, June 23-24, 2016 Summary I.  Firenze University Press - ID card II.  The economic playing field of a OA Journal platform III. Which part the university has to play in the dissemination of science?
  • 3. 1. Background •  Pearson – revenue 2013: 9,330 Billions USD* •  Reed Elsevier – revenue 2013: 7,288 Billions USD* •  Thomson-Reuters revenue 2013: 5,576 Billions USD* •  University of Firenze – revenue 2013: 0,572 Billions euro** •  FUP – revenue 2013: 0,046 Billions euro** * «Publishers Weekly», annual ranking 2014 ** Budget summary report 2013 www.fupress.com | Firenze, June 23-24, 2016
  • 4. 2. Firenze University Press - ID card •  It was established in 2000 •  It is a publishing house belonging to the University of Florence (51,451 students / 1843 professors in 2012) •  It publishes academic books and journals in digital and paper editions •  Mixed access model: open and commercial access for both monographs and journals Catalogue and produc/on: •  800 books and 40 journals •  100 new .tles and 52 journal issues a year www.fupress.com | Firenze, June 23-24, 2016
  • 5. 3. Economic model (roughly speaking) www.fupress.com | Firenze, June 23-24, 2016 Books: •  80% of the production costs are covered by sponsors •  15% by book sales (university textbooks) •  5% by book sales in bookshops Academic journals: •  75% of the main production costs are covered by the owners of the journals •  5% of the main production costs are covered by APC’s •  20% comes from subscriptions (mostly to institutions)
  • 6. 4. Access to the publications Mixed model combining open and toll access •  1/2 of the books are published in full open access digital editions •  1/2 are on toll access (both paper and digital editions) •  90% of the journals in open access digital editions •  10% of the journals available on subscription (bundle subscription: print + online) www.fupress.com | Firenze, June 23-24, 2016
  • 7. 5. FUP Open Access Journals •  “FUP open access library”: 37 peer review journals / 403 research books •  Platform OJS (open source platform OAI-PMH compliant) •  DOI: DataCite (CRUI agreement) •  User licenses: creative commons (CC BY / SA / NC-ND) •  STM: 12 journals •  HSS: 25 journals •  SciVersus Scopus: 8 journals (+ 2 under evaluation) •  WoS: 3 journals www.fupress.com | Firenze, June 23-24, 2016
  • 8. 6. Is it an OA journal at zero cost? No, it is not! What kinds of cost are involved? •  peer review process •  production •  dissemination •  Indexing service •  technological infrastructure •  overheads www.fupress.com | Firenze, June 23-24, 2016
  • 9. 7. Who pays for an open access journal? The business model of a FUP OA peer- reviewed journal: •  Submission/pubblication fees (author pays) •  Membership dues (learned societies) •  Institutional subsidies (University, government, foundations, companies) www.fupress.com | Firenze, June 23-24, 2016
  • 10. 8. OA Journal platform The economic playing field: the x factor What is the economic playing field of a university OA journal platform? •  Excursus: in Classical Logic, if something holds for any arbitrary element x, then we can conclude that it holds for every element (Generalization Rule) •  Our arbitrary element x is a Journal www.fupress.com | Firenze, June 23-24, 2016
  • 11. Subject Area: Agricultural and Biological Sciences •  Journal owner: italian scientific association (ITA) •  Publisher: University Press (ITA) •  Frequency: biannual •  360 pages per year •  27 items per year •  Language: ENG •  Print and digital edition •  Access: OA www.fupress.com | Firenze, June 23-24, 2016
  • 12. 9. OA Journal platform The economic playing field: bibliometrics Our journal is a hard worker: •  Publication Ethics COPE compliant: yes •  Production and access statistics COUNTER compliant: yes •  Fancy app web 2.0 compliant: yes •  Content indexing on the main indexes: yes •  SciVerse Scopus: yes •  WoS: yes Fine, but where is it in WoS? In the middle! It is not at the top of the list, or the bottom www.fupress.com | Firenze, June 23-24, 2016
  • 13. 10. OA Journal platform The economic playing field: Small/Big fish How much does the arbitrary element x cost? Small fish publisher: < 1 million (euro) revenue •  Case1 - Membership dues model: 7.000,00 euro per year •  Case 2 - APC’s model: 260,00 euro per article Big fish publisher: 1 < 10 billion (euro) revenue •  Case 1 - Membership dues model: 30.000,00 euro per year •  Case 2 - APC’s model: 1200,00 euro per article www.fupress.com | Firenze, June 23-24, 2016
  • 14. 11. OA Journal platform. The economic playing field: the economic Delta (Δ) Δ is the economic bracket for an OA journal platform, where: •  7.000,00 euro < Δ < 30.000,00 euro per year (membership dues model) •  260,00 euro < Δ < 1200,00 euro per article (APC’s model) This economic bracket really exists and is ready and waiting! www.fupress.com | Firenze, June 23-24, 2016
  • 15. 12. What part can the university play in the dissemination of science? Dramatis personae: •  (1) Research evaluation (institution and careers): - ANVUR (AERES-HCERES/ HEFCE, SHEFC, HEFCW, DELNI) -VQR 2004-2010/2011-2014 (RAE 2008/ Campagne d’évaluation 2013-2014) - ASN 2012, 2013 •  (2) New mixed tools for evaluation (bibliometrics / peer review / informed peer review) www.fupress.com | Firenze, June 23-24, 2016
  • 16. •  (3) Digital infrastructure, data set and indexes of research products (production / access / citation statistics) •  (4) quality weighted allocation of public research funding www.fupress.com | Firenze, June 23-24, 2016
  • 17. The ‘Comedìa’: •  The virtuous circle: Research → Evaluation → Reward → New research •  The certified dissemination of the products of science is the benchmark of the virtuous cycle. •  (Hp. 1) The certified dissemination of the products of science is the mission of the academic publishing of the future •  (Hp. 2) no one than universities has more interest in getting involved in academic publishing www.fupress.com | Firenze, June 23-24, 2016
  • 18. Thank you for your attention www.fupress.com | Firenze, June 23-24, 2016
  • 19. The economic playing field of the Firenze University Press OA Journal platform Fulvio Guatelli fulvio.guatelli@unifi.it Firenze University Press www.fupress.com | Firenze, June 23-24, 2016 By the Book 2016 Building audiences for the book in an age of media proliferation International Symposium