Reaching the digital tipping point: Preparing for the rise of digitally-native HCPs in 2014
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In 2014, we reach the digital tipping point where there will be more digital native physicians than analog natives.
![2014 : The Year OF HE
T Digitally-Native HCP
DIGITAL NATIVE A doctor who qualified during or after the internet went mainstream
– and has relied on digital interactions through connective digital
[dij•i•tl ney•tiv] technologies for his/her entire professional career
BORN SCHOOL UNIVERSITY MEDICAL DEGREE QUALIFIES RETIRES
1968-87 1980-99 1986-2005 1991-2010 1995-2014
2014
DIGITALLY-NATIVE HCP COMMERCIALISATION
OF WWW
TIPPING
POINT
AGES 27-46
MAINLY DIGITAL
EXPERIENCE
ANALOG NATIVE
AGES 47-65 HCPs born before internet invented
LOWER DIGITAL
EXPERIENCE Years of practice before internet invented
Internet exposure before promotion
Practicing HCPS/internet accessibility.
1930 1940 1950 1960 1970 1980 1990 2000 2010 2020 2030 2040 2050
1977 1984 1990 1996 2000 2007
ACCELERATION
Apple II introduced The Motorola Offical public face Apple iPhone
becoming first DynaTac 8000X of the internet launched
successful PC launched launched PubMed WIKIPEDIA
OF TECHNOLOGY
The pace at which new technologies 1989 1995 1998 2005 2010
Apple iPad
are developed has increased dramatically launched
Medscape Doctors.net.uk
in recent years.
DIGITAL TIPPING POINT DOCTORS ARE CHANGING
in 2014, the majority of HCPs 100
PERCENTAGE OF HCPS WHO ARE DIGITAL NATIVE
will be digitally native. 80
new EU students enrolling
in medical school each year
60 67%
40 51%
38%
20
26%
15%
2000 2004 2009 2020
ARE YOU READY FOR 2014? Email mark.prince@lbi.com for more info.](https://image.slidesharecdn.com/lbihealthinfographic-130323094738-phpapp01/85/the-digital-native-physician-in-europe-1-320.jpg)
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Reaching the digital tipping point: Preparing for the rise of digitally-native HCPs in 2014
- 1. 2014 : The Year OF HE T Digitally-Native HCP DIGITAL NATIVE A doctor who qualified during or after the internet went mainstream – and has relied on digital interactions through connective digital [dij•i•tl ney•tiv] technologies for his/her entire professional career BORN SCHOOL UNIVERSITY MEDICAL DEGREE QUALIFIES RETIRES 1968-87 1980-99 1986-2005 1991-2010 1995-2014 2014 DIGITALLY-NATIVE HCP COMMERCIALISATION OF WWW TIPPING POINT AGES 27-46 MAINLY DIGITAL EXPERIENCE ANALOG NATIVE AGES 47-65 HCPs born before internet invented LOWER DIGITAL EXPERIENCE Years of practice before internet invented Internet exposure before promotion Practicing HCPS/internet accessibility. 1930 1940 1950 1960 1970 1980 1990 2000 2010 2020 2030 2040 2050 1977 1984 1990 1996 2000 2007 ACCELERATION Apple II introduced The Motorola Offical public face Apple iPhone becoming first DynaTac 8000X of the internet launched successful PC launched launched PubMed WIKIPEDIA OF TECHNOLOGY The pace at which new technologies 1989 1995 1998 2005 2010 Apple iPad are developed has increased dramatically launched Medscape Doctors.net.uk in recent years. DIGITAL TIPPING POINT DOCTORS ARE CHANGING in 2014, the majority of HCPs 100 PERCENTAGE OF HCPS WHO ARE DIGITAL NATIVE will be digitally native. 80 new EU students enrolling in medical school each year 60 67% 40 51% 38% 20 26% 15% 2000 2004 2009 2020 ARE YOU READY FOR 2014? Email mark.prince@lbi.com for more info.