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#ePharma 2015 The Highlights

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My personal selection of highlights from the #ePharma 2015 summit in NYC. The topics ranged from wearables to innovation to population health and emerging pharma business models. The highlights are from 25-26 Feb 2015

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#ePharma 2015 The Highlights

  1. 1. #ePharma 2015 The Highlights New York City February 24-26th @garymonk
  2. 2. Introduction Some unofficial images and highlights from the #epharma 2015 conference in New York City, with some personal commentary and opinion
  3. 3. Before we start… Opinions are mine I have not been sponsored by the organizers (iir usa) although they kindly allowed me to publish photos My interpretations of the speakers messages may differ from their intended ones!
  4. 4. Paul Ivans Evolution road consulting Paul gave an overview of the healthcare landscape, highlighting the lack of physician autonomy He referenced the Merck – Practice Fusion example of population health in vaccines. See article here
  5. 5. Thought Leader Panel Monique Levy (left) held the view that the golden days of patient empowerment are over. The patient may have unprecedented access to information but physicians have less control. Other members of the panel had a more optimistic view Panelists L-R, Monique Levy, Craig Kemp, Jeremy Shepler, Tom McCourt, Jonathan Gordon
  6. 6. Thought Leader Panel The panel debated if barriers to innovation were cultural or structural. I personally believe both! ‘Look across the patient journey, locate the major pain point and focus there’ was my favorite piece of advice
  7. 7. Thomas Goetz IODINE Iodine is the ‘Tripadvisor’ of (legal) drugs, replete with valuable patient feedback or as pharma would call them ‘Adverse Events’ It will take a forward thinking Pharma Co to partner with him but surely this sort of feedback is what the industry needs? You can find the site here
  8. 8. Value Discussion Panel This discussion on how to offer value to customers was focused on the incremental such as using Key Account Teams. There was a view that the pharma sales rep would be around for a long time to come. I don’t believe this unless the role radically changes. Defenders may say the death of the pharma rep has been looming since the early 1990’s Panelists L-R, Bill Paquin, Erin Curcio, Heather Gervais (obscured), Nolan Castillo
  9. 9. My GI Health • Apparently the ‘UBER for GI’ • A video showing the journey of a stool made ‘pleasant’ post lunch viewing • An interesting digestion tracker was referenced that measures digestive sounds • The importance of ‘Thick Data’ as well as ‘Big Data’ • See My GI Health here Tom McCourt (Ironwood) and Brennan Spiegel (UCLA)
  10. 10. Physician Networks • Oncologists don’t tend to interact with each locally due to competition • Where you train as a doctor influences who will connect and respond to you • PCPs tend to connect locally and specialists across the country • Some doctors are influential nodes, others are ‘bridging connectors’ between specialties • Doctors salaries vary across the country. New York cardiologists are some of the poorest (if $450k a year counts as poor..) Craig Kemp (Merck Vaccines) & Nate Gross MD (Doximity)
  11. 11. John Mangano comScore Inc John presented some very interesting stats on wearables. Mobile phones have 4x the market penetration of health tracking wearables. Are these the future? He highlighted the recent news wearables and smartphones have equal efficacy in tracking health I can’t share his slide deck but if you ask him very nicely maybe he will..
  12. 12. Sarah Krüg Cancer 101 The quote I took away was ‘Experience Based Medicine is as important as Evidence Based Medicine’ A great presentation despite technical challenges, I am sure she must have taken improv classes
  13. 13. Peter Dannenfelser Janssen Pharmceuticals A plucking great presentation. Pete’s description of innovation via his bass guitar struck a chord with the audience (Sorry!) His main focus was getting the basics right in pharma marketing, being open to transformation yet not being consumed by it He highlighted only 23% of pharma websites are mobile enabled I am of the view Pharma needs to think big when it comes to innovation but hard to argue with Pete that they need to do the basics right first He highlighted social community management will be the next focus for innovation. I agree with him, just can’t believe it has taken the industry so long
  14. 14. Jeremy Shepler Novo Nordisk Ask-Screen-Know is a Novo program that aims to support all patients with diabetes whether diagnosed or not, through screening and support to staying in control Novo’s branded products do not benefit proportionately from this activity so it is very much a wellness service unrelated to the product (please don’t make me say Beyond The Pill!) Most channels are digital although some are traditional to cater for an ‘older’ audience Interesting partnership with Michael Stevens (V Sauce – You Tube) to educate around Diabetes
  15. 15. Meet your future boss The rising stars of pharma innovation This panel of rising stars shared their opinons on innovation as well as citing some interesting cases from inside and outside of their companies (take outs on the next slide) Panelists L-R, David Kopp(Healthline), Erika Jurrens(GSK), Annie Singer(BMS), Ryan Billings(AZ), Greg Cohen(UCB)
  16. 16. Meet your future boss The rising stars of pharma innovation • My favorite example was the branded NEXIUM Facebook page. It goes where other companies won’t and allows comments! Importance of understanding the audience (in this case mostly women over 40) and having an informed content strategy • Highlighted was the UCB sponsored Epilepsy community on Facebook and how a disease state summit of patients and caregivers provided insights for a mentorship program • Also highlighted was the ‘patient centric’ UCB Cares and how social listening is helping understand what patients need • Interesting BMS ‘Tell Your Story’ program where patients can submit their experiences. Example for Yervoy • The overall feeling from the panel on ‘wearables’ was they are over hyped and not accurate. As an agency you would have to convince these guys any ‘new innovation’ is a key component of an integrated program
  17. 17. Greg Barrett Daiichi Sankyo Greg discussed a pilot initiative in conjuction with Partners Healthcare It is in the area of Atrial Fibrillation where Daiichi have a product At the core is a ‘mobile application focused on coaching and educating AF patients’
  18. 18. thank you twitter: @garymonk linked in: www.linkedin.com/in/garywmonk Blog: garymonk.com

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