The Design Process
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The document outlines the key steps of the graphic design process, which include discovery, research, brainstorming, production, and presentation. It recommends gathering information and doing research before starting design work in software. This allows designers to avoid jumping straight into production and enables revisions. Following the outlined process helps achieve the best results for a design project.
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The Design Process
- 1. The Benefit of the Graphic Design Process When starting a new design project, there are steps of the graphic design process to follow that will help you to achieve the best results. Rather than jump right into a graphics software program to try to create a final version, you can save yourself time and energy by gathering the right information, researching, sketching and allowing for revisions. http://graphicdesign.about.com/od/graphicdesignbasics/ss/process.htm
- 2. Five Phases of the Design Process 1. Discovery 2. Research 3. Brainstorm 4. Production 5. Presentation
- 3. 1. Discovery Phase • The “Creative Brief” • Background • Timeline • Target audience • Budget • Approvals • Objectives • Project Output • Single message • Mandatory elements
- 4. 2. Research Phase • Identify the competitors • Research current trends • Gather information • Don’t always rely on the computer
- 5. 3. Brainstorming Phase • Step Away from the Computer! • Write every thought regardless of whether or not it ‘makes sense’ (we’ll sort it out later) • Sketch, sketch, sketch! • Consider possible themes & concepts • Refer to your Look Book for ideas
- 6. 4. Production Phase • NOW you can open the software! • Make sure your document is set up properly • Output settings • Spec Sheet Guidelines • Refer to your sketches, notes, and Look Book • Always ‘check yourself’ against your Design Principles (Contrast, Repetition, Alignment, etc.) • Never design just 1 layout • Communicate!!
- 7. 5. Presentation Phase • Know how to ‘sell it’ • Make the file ‘client-friendly’ for reviewing (via email, web, print) • Use proper communication skills for presenting the end result • Submit the file properly if dealing with a printer • Allow enough time for any revisions
Editor's Notes
- Get into the habit of starting any project the right way Example: T-shirts for a Summer Camp organization
- What method would you use to memorize the 5 steps?
- A creative brief may contain:Background — what is the background of the project? Why is it being done?Target audience — what do they already think about this subject? Is there anything that should be avoided?Objectives — what is to be accomplished? How will this be measured and success understood?Single message — what is the one thing to tell the audience? What is the single thing they should remember about the offering? How will they believe what we say?Mandatory elements - mandatory elements such as the client's logo, address, phone number and so forth.Deliverables — what is to be used to give the audience the message? What is the best way or place to reach this audience?Timeline — how soon is this needed? When is it expected to be done? How many rounds (revisions) will this project undergo?Budget — how much can be spent to get this developed? Is there any budget needed to publish/flight the creative?Approvals — who needs to give the "okay"?(Apply conceptsto a ‘real world’ scenario.)