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Reaching Music Lovers from the Back of a Van - Nathan Poppe

Tips and hints behind turning a grassroots project into a successful music adventure with national and international fans.

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Reaching Music Lovers from the Back of a Van - Nathan Poppe

  1. 1. RS VE VAN LO A IC F US K O M C PPE G BAN PO IN E ATHA CH TH BY: N EA M PART R O R IN FRID FO A P
  2. 2. LISTEN TO THE DOG
  3. 3. KILLER VAN, DUDE
  4. 4. SAY HELLO TO MY LITTLE FRIEND
  5. 5. BUCKLE UP, DUDES
  6. 6. GETTING THE SHOW ON THE ROAD - Passion makes all the difference in the world - Solid sponsors, make for solid content - How did we make a car dealership seem cool? - How is this this good for The Spy FM?
  7. 7. KEEP IT COOL
  8. 8. BEING DIFFERENT MAKES A DIFFERENCE
  9. 9. EXPECT THE UNEXPECTED
  10. 10. GRASSROOTS IS THE WAY TO GO - There are interesting people making interesting music in Oklahoma - We started small and moved our way up, build connections - You don’t need an army to make a project work - Invite the community to make an impact, record stores, venues
  11. 11. Don’t Involve the entire community
  12. 12. TREAT PEOPLE LIKE ROCK STARS - Making the shoot something people look forward to, low pressure - Simple is smarter - Play to people’s strengths - Confidence booster, create enthusiasm for what artists are good at - Be thoughtful and become a part of a band’s story
  13. 13. STATS ON STATS - 250,000 views, 700 subscribers - Every month we have about 10,000 views on our videos - How did we get views? - How did we get people to share videos? - How did our most successful videos get so successful?
  14. 14. ENERGIZER BUNNY - Consistency has kept us going and going and going - Is it better to focus on quantity or quality? - We let the content do the talking even if it’s weird or unexpected - Take it easy on the social media, be appreciative
  15. 15. BECOME A FORCE FOR GOOD - Be useful and organized - People use the website to curate shows and plan events - We are creating an archive for clients and Oklahoma - A web show can be more than a web show
  16. 16. MOST IMPORTANTLY HAVE FUN
  17. 17. THE FUTURE OF VDUB SESSIONS
  18. 18. FUN WITH PANTS

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