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Logo of
 “Daily Mail” in Serif Old             Corporation.
 English font. Connotes it is                                 Pug in red. Makes
                                       Royal and official     it noticeable as it
 an established newspaper              – connotes a           is a good selling
                                       good reputation        point
Headline in serif
font on purple
background.
Aimed at target                                                                     Image of sad
audience as it is                                                                   looking size 16
a piece on                                                                          woman holding
fashion and                                                                         dress to fit with
weight/dress                                                                        headline. Her body
size. Not hard                                                                      language shows the
news                                                                                answer posed by the
                                                                                    headline
Additional
information                                                                          Language: Metaphor
presented to                                                                         of Brown as a
clarify the                                                                          wounded animal as
outrage                                                                              he is being attacked.
associated with                                                                      Reversed white on
this story.                                                                          black text to
Strong emotive                                                                       highlight importance
language to
personally                                                                          Shaded grey area
engage audience                                                                     indicates this is not
                                                                                    the main article of
Headline is in                                                                      the front page.
bold capitals and                                                                   Both articles are
serif font. Takes                                                                   written in sans
up 1/3 of page to                                                                   serif font which is
show how                                                                            different to every
alarming this                                                                       other article and
news is.                                                                            headline

                                            No article appears
                                            on this page, only       Main image on page. Woman
Lead story of front page but                                         dressed in a royal blue suit
consists of opening sentence plus           the headline and a
                                            caption. The             with matching bag. She is
two further paragraphs. Contains                                     wearing an excessive amount
strongly emotive language to                caption enables
                                            the audience to          of make-up and appears to
highlight the outrage felt regarding                                 have undergone cosmetic
this issue. This also implies that          empathise with
                                            her. Headline            surgery. The way she looks
the audience should feel the same                                    connotes wealth and the main
as this is such an “outrageous”             focuses on the
                                            huge sum involved        message of the article and the
claim and no reasonable person                                       importance of her divorce
could empathise with the “killer”           and why it would
                                            be worth “battling”      “battle”.
and “rapist”
                                            for

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The Daily Mail

  • 1. Logo of “Daily Mail” in Serif Old Corporation. English font. Connotes it is Pug in red. Makes Royal and official it noticeable as it an established newspaper – connotes a is a good selling good reputation point Headline in serif font on purple background. Aimed at target Image of sad audience as it is looking size 16 a piece on woman holding fashion and dress to fit with weight/dress headline. Her body size. Not hard language shows the news answer posed by the headline Additional information Language: Metaphor presented to of Brown as a clarify the wounded animal as outrage he is being attacked. associated with Reversed white on this story. black text to Strong emotive highlight importance language to personally Shaded grey area engage audience indicates this is not the main article of Headline is in the front page. bold capitals and Both articles are serif font. Takes written in sans up 1/3 of page to serif font which is show how different to every alarming this other article and news is. headline No article appears on this page, only Main image on page. Woman Lead story of front page but dressed in a royal blue suit consists of opening sentence plus the headline and a caption. The with matching bag. She is two further paragraphs. Contains wearing an excessive amount strongly emotive language to caption enables the audience to of make-up and appears to highlight the outrage felt regarding have undergone cosmetic this issue. This also implies that empathise with her. Headline surgery. The way she looks the audience should feel the same connotes wealth and the main as this is such an “outrageous” focuses on the huge sum involved message of the article and the claim and no reasonable person importance of her divorce could empathise with the “killer” and why it would be worth “battling” “battle”. and “rapist” for