SlideShare a Scribd company logo
Plug: Cocktail guide –                           Plug: Football appealing to male
      connotes middle-class target                     audience. Pun makes reference
      audience. Appealing to female                    to team colours and the
      audience as it relates to the                    “battering” given to losing team.
      home and summer social                           Shows link to Sports’ section lead
      event and being a good host                      story. Image links to text – upset
                                                       Newcastle player


Blue usually
represents the                                                                    Font on
conservative –                                                                    masthead is serif
royal/traditional/safe                                                            but modern.
/trustworthy.                                                                     Links to
Contrasting with text                                                             traditional. All
– lowercase with no                                                               lower case with
spaces                                                                            no spaces –
                                                                                  signifying on-line
Price is £0.90 –                                                                  presence
most expensive by
£0.40. Indicates
target audience
have more money to                                                                Political news.
spend. Presents the                                                               Sidelined. Labour
image of quality.                                                                 ministers backing
                                                                                  Brown.
“Exclusive” is in                                                                 Language used is
red to signify that                                                               alliteration “Back
this is the only                                                                  Brown or boost
paper that can                                                                    BNP”
inform you of this
news
                                                                                  Charlie Brooker.
Lead story                                                                        Columnist/
highlights the                                                                    comedian. Light-
government                                                                        hearted. In
failings of the                                                                   bright yellow box
welfare system.                                                                   to connote
News value of                                                                     comedy
continuity as the        Unbiased account as his letter of
public is constantly     apology allows his P.O.V and allows
                         reader to empathise with both the          Image takes up 1/6 of page
told of the failings
                         doctor and the victim. Language of         and is of doctor. Huge in
of the NHS. This
                         lead story emphasises a rivalry with       comparison to victim. He is
is an important
                         Germany and that he is foreign and         looking directly at the
issue as it is a
                         an outsider. On continued pages            reader, helping the reader to
matter of life and
                         family P.O.V of anger is presented         engage with the story and
death. The
                         and anchored with a photo. Facts           the different P.O.V’s
language does not
                         of the deadly drug, doctor profile         presented. Caption shows
lay blame on
                         and NHS failings are presented in          angle of story – not
doctor and justifies
                         shaded boxes                               accountable in Germany
his fatal mistake

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  • 1. Plug: Cocktail guide – Plug: Football appealing to male connotes middle-class target audience. Pun makes reference audience. Appealing to female to team colours and the audience as it relates to the “battering” given to losing team. home and summer social Shows link to Sports’ section lead event and being a good host story. Image links to text – upset Newcastle player Blue usually represents the Font on conservative – masthead is serif royal/traditional/safe but modern. /trustworthy. Links to Contrasting with text traditional. All – lowercase with no lower case with spaces no spaces – signifying on-line Price is £0.90 – presence most expensive by £0.40. Indicates target audience have more money to Political news. spend. Presents the Sidelined. Labour image of quality. ministers backing Brown. “Exclusive” is in Language used is red to signify that alliteration “Back this is the only Brown or boost paper that can BNP” inform you of this news Charlie Brooker. Lead story Columnist/ highlights the comedian. Light- government hearted. In failings of the bright yellow box welfare system. to connote News value of comedy continuity as the Unbiased account as his letter of public is constantly apology allows his P.O.V and allows reader to empathise with both the Image takes up 1/6 of page told of the failings doctor and the victim. Language of and is of doctor. Huge in of the NHS. This lead story emphasises a rivalry with comparison to victim. He is is an important Germany and that he is foreign and looking directly at the issue as it is a an outsider. On continued pages reader, helping the reader to matter of life and family P.O.V of anger is presented engage with the story and death. The and anchored with a photo. Facts the different P.O.V’s language does not of the deadly drug, doctor profile presented. Caption shows lay blame on and NHS failings are presented in angle of story – not doctor and justifies shaded boxes accountable in Germany his fatal mistake