Andrew Keen was once a Silicon Valley entrepreneur but became a critic of social media. In his book The Cult of the Amateur, Keen argues that Web 2.0 is destroying culture by allowing anyone to be a content creator and spreading misinformation, as well as destroying the economy and trivializing expertise. Specifically, Keen criticizes Wikipedia for being an aggregator rather than a source of knowledge, citizen journalists for lacking standards and accountability, and YouTube for marginalizing professional content creators. However, others argue that Keen fails to acknowledge that the demise of traditional media is due to broader changes beyond just social media. For PR professionals, transparency will be key in the anonymous online world, and they can help stakeholders find accurate