Is data really always the solution? I fear not - my view is that companies should be data informed not purely data driven.

1. Data: The
creativity
killer?
Is it really Data vs creativity?
Philipp Loringhoven

2. A hard way
Why?
Schrödinger's Creativity is in a superposition of life and death
Data
Transformed in Vs
Thinking
As a benchmark

3. Data is always baised
How do you
collect?
What do you
collect?
Where do you
collect?

4. Data is just
data
Is there context & meaning?

5. In a flux state of Data Analysis
Striving for a local maximum
If you torture the
data long enough, it
will confess.
-Ronald Coase-

6. Creativity
The ability to transcend traditional ideas, rules,
patterns, relationships, or the like, and to create
meaningful new ideas, forms, methods, interpretations
etc; originality, progressiveness or imagination.
http://dictionary.reference.com
Really good associative memory -Joe Zeoli-

7. An idea?
Ideas / Creativity is
just connecting
things .
-Steve Jobs-

8. Data-Driven Data-Informed
VS
So where are we at?
Not everything is an optimization problem

9. Ways of Thinking
Convergent Thinking
is solving problems aka.
standard questions with a
single, correct answer.
1+1 = 2
Divergent Thinking
which is solving problems
with very many diverse
solutions.
Spontaneous, Free-
flowing, Non-Linear
Its about the Hypothesis!

10. Start with a Why
Why
How
What
Have a vision
about your goal!
Data Tells you
where to look!
If I’d asked my customers what they wanted, they’d have said a faster horse - Henry Ford -

11. Reframe your Information
How might we… | What if …
Not everything that
can be counted
counts, and not
everything that
counts can be
counted.
-Albert Einstein-
Be Data-Informed
• “How might we” opens up
a world of potential
creative opportunities
• Data is your
invaluable source for
questions – but not for
answers