Learn the choices every entrepreneur must consistently make to launch, grow and sustain a successful business. The Seven Choices of the Courageous Entrepreneur: Dream, Plan, Sell, Serve, Grow, Communicate, Innovate Courage is: Doing what needs to be done, when it needs to be done, whether I feel like it or not. Overcome your fears of failure, the unknown, and what other people think through intelligent, consistent action.